1. Increased retention of club members by 18% year over year. 2. Increased Guest Experience scores by 36%. Average of 8.5 out of a 0 to 10 success scale.3. Decreased guest complaints by 43%.4. Increased annual profits by 12% year over year. 5. Manage all aspects of retail store operations to include but not limited to closing, opening, inventory, scheduling, hiring, training, mentoring, budgeting, planning.6. Develop effective marketing, advertising and sales programs for high net worth guests. 7. Provide detailed weekly, monthly and annual reports to executive leadership.8. Recruit, interview, train and mentor employees to deliver exclusive high-quality services.9. Foster and grow cross-functional relations between various operations and shareholders.

* Develop, create and implement effective customer marketing, sales and advertising campaigns for shows on Amazon Prime and Teachables.com* Recommend and implement Customer Relationship Management (CRM) solutions to fit client needs.* Design, develop and implement public relations campaigns. * Review and create realistic and achievable short and long term sales growth plans.  * Creation of graphics, logos, brochures and other physical and digital marketing materials.  * Create public educational videos, blogs, press releases and social media campaigns  * Prospect new clients while maintaining and upgrading existing accounts.  * 80/20 analysis of revenue streams to determine greatest clients and areas of growth opportunity. * Provide effective and efficient notification of business and industry news to local organizations (Chambers, Non-Profits, Press)

Providing marketing, sales and advertising consulting solutions for small to medium sized businesses. Teaching organizations how to leverage technology to enable them to run better, faster and smarter.* Develop, create and implement effective customer marketing, sales and advertising campaigns.  * Recommend and implement Customer Relationship Management (CRM) solutions to fit client needs.  * Design, develop and implement website and social media programs.  * Review and create realistic and achievable short and long term sales growth plans.  * Creation of graphics, logos, brochures and other physical and digital marketing materials.  * Develop, implement and report metrics for public relations, social media and ecommerce activities

DIRECTOR – MARKETING AND SALES* Develops, manages and implements effective business development sales and marketing processes and campaigns. Sells to corporations and small businesses to increase brand awareness and sales opportunities through radio broadcast solutions.* Develops, maintains and grows relationships through needs evaluation and solutions recommendation.* Sources, hires and develops new representatives through effective training and coaching activities.* Prepares and presents campaign reports by collecting, analyzing, and summarizing data.* Streamlines current revenue solutions and identifies new opportunities to increase sales.* Evaluated and implemented a CRM solution to create better efficiencies and communication between team members.* Liaison with town, county and Mountain Resort Chambers of Commerce and marketing directors. * Tasked with creating effective advertising and branding campaigns with corporate and small business organizations.

OWNER, PRESIDENT* Rebuilt brand awareness recognition of a 30-year old independent bookshop* Achieved a 20% sales ROI by integrating a modern and efficient Purchase Order System (POS); partnered with Salesforce.com Customer Relationship Management (CRM).* Doubled sales in three years by effectively managing new products and promotions.* Developed marketing events to enhance the customer experience and loyalty.* Boosted advertising exposure through the effective use of YouTube, Twitter, Facebook and other social media outlets. Targeted online and offline lead generation programs, including email campaigns, banner advertising, direct mail, public relations.* Developed alliances to benefit business activities with town government, civic, news and press.* Implemented online shopping cart and gateway.

Business Development Director: Marketing & Sales• Marketing: Delivered 33% reduction in annual advertising expenses, 23% increase in website hits (142,000 per month), 36% increase in return visitor hits (3,182 per month), and 12% increase in new lead generation through direct marketing, SEO, Press Release, Social and digital advertising mediums. • Website Development: Directed and coordinated website development to increase brand awareness and efficiency into a single location. • Sales Results: Decreased sales cycle from 123 to 60 days (51%), increased leads to customer conversion 24%, increased customer upgrade retention / subscription 62%, with overall group domestic market share growth from 22% to 31.5%.• Customer Relationship Management: Decreased support-case resolution from 4 to 2.5 hours by implementing Salesforce.com - Enterprise Edition including an online support module.• Contract Negotiation: Ensured company’s ability to remain effective in down economy and laid ground work for economic return by negotiating favorable new contracts with trade websites, publications, and tradeshows. Managed all aspects of multiple trade shows and created video education series for YouTube.• New Product Development: Collaborated with software development teams to create new product lines, ensuring development objectives aligned with customer needs and skill sets.• Ecommerce: Drove online sales by researching, selecting, designing, and implementing online shopping cart and processor for online sales site.• Staffing: Conducted interviews and hired qualified individuals to contribute directly to marketing & sales activities.• Cross-functional Team Management: Coordination of new software and services product marketing, advertising, branding, training, and support initiatives with domestic and global partners.

Marketing & Sales Manager (2000 – 2007):Hired as company’s first dedicated marketing and sales professional; challenged with aggressively driving B2B and B2C high tech software, services and collaboration solutions to North and South American markets. Managed developer and reseller relations with Autodesk, Inc. • Sales Growth: Tripled sales revenue through development and execution of highly effective marketing, branding, advertising, and sales campaigns.• New Product Development & Launch: Spearheaded market launch, management, and growth of four software lines, five new architectural services, and a web-based collaboration portal service.• Brand Management: Directed product name creation, trademark and branding of multiple software and collaboration (SaaS) solutions.• Marketing: Identified and capitalized on market opportunities through demographic research and profiling; created and delivered electronic newsletters and surveys. • Marketing Collateral: Improved sales and market understanding of complex product features by spearheading development of catalogs, course guides, and training brochures.• Trade Shows: Captured new clients by participating in up to three trade shows annually; managed all aspects from show selection and research to booth design and pre- and post-show marketing.• Search Engine Optimization: Initiated and implemented Pay Per Click (PPC) and Search Engine Optimization (SEO) activities. • Strategic Planning: Developed, presented, and executed marketing, advertising, and sales annual and long-range planning including quarterly, annual, and two-to-five-year goals and budgets.