At Octagon, we help brands create impactful strategies that bring their marketing to life through sports, entertainment, and culture partnerships. My team identifies for brands the right opportunities to build authentic fan engagement. From global sponsorships to grassroots activations, our goal is to craft solutions that drive results and deliver memorable experiences.I’m passionate about helping brands tell their story in ways that resonate with their audiences, leveraging the power of sports, entertainment, and culture to inspire action.

At Copernicus I led consultative research engagements, primarily driven by market segmentation, to identify actionable positioning strategies and brand targets. It was a pleasure to work with some of the best brands in the world, including Amazon, Starbucks, GM and Tim Hortons.

Managed multiple global market research tracking studies for key corporate client, engaged with principal stakeholders to manage client communications, develop business relationships, direct expectations and evaluate progress against critical research objectives. Reported insights and findings to a global client team to develop critical actions and strategic direction.

Managed global market research studies for key corporate clients, analyzing survey data to generate actionable insights and capture the Voice of the Customer. -Coordinated survey operations including programming, call centers, and data processing to execute research on a global scale. -Reported actionable insights to strategic client teams.

Managed all aspects of a global client satisfaction/loyalty research study, operating across more than 50 countries and 30 languages. -Led an external vendor team in survey design and execution, and reporting of results from IBM clients directly to internal sales teams. -Reported strategic insights to global client team, including C level executives.-Reported tactical, account-level insights directly to relevant sales teams.-Developed and implemented new metrics to increase predictive capabilities related to business outcomes.