Since my foray into entrepreneurship at the age of 9, I've nurtured a lifelong passion for entrepreneurship. I've spent my career helping companies drive growth through smart, strategic decision-making and implementing results-focused B2B marketing. My main professional passion and focus is running my marketing firm. I founded Magnetude Consulting in 2012 as an outsourced B2B marketing agency with a simple goal: to even the B2B marketing playing field. The goal was to give companies with limited in-house marketing capacity the ability to reap the same benefits as the 'big guys'. While that's still very core to our DNA, these days, we help a broader range of clients through our various engagement models and offerings. Clients typically come to us when they want to lean on marketing more heavily to accelerate their growth--whether they're looking to get more from their existing function, build one optimally from the ground up, or rework their marketing strategy and go-to-market as they navigate major company milestones and transformations. I'm also the host of a podcast I launched in 2024, "Shift & Thrive: CEO Insights on Driving Change" where I interview CEOs and Founders to unpack how they drive transformation and innovation in their organizations. In a world where change is the only constant, I believe all of us leaders need to continually and constantly up our game in these areas and learn from others, challenge ourselves to think outside the box, and bring new value and leadership to our teams and our customers.Outside of my professional passions, I love spending time outdoors including gardening, snowboarding, running, and biking (and recently completed my very first triathalon), and teaching my kids to be kind, curious, and accountable little humans.Check out my latest articles on Forbes: https://www.forbes.com/sites/forbesagencycouncil/people/natalienathanson1/#6898b848b008Check out my podcast, Shift & Thrive (and please reach out if you think you'll make a good guest!https://shiftandthrivepodcast.com/#cybersecurity #b2bmarketing #outsourcedmarketing #techmarketing