Nicholas Brown Email & Phone Number

Austin, Tx, Us

Austin, Texas

• In my role as an OEM Program Manager, I serve as a dynamic cross-functional team leader adept at swiftly aligning the diverse needs of stakeholders in a fast-paced environment.• As a Midwest and now West Region OEM Program Manager at Nissan, I lead a team of 14 (7 per region) Digital Marketing Consultants (DMCs) overseeing the digital marketing efforts for over 400 Nissan dealerships across 23 states on behalf of the OEM.• I excel in coaching DMCs to provide comprehensive consultation during their monthly visits to Nissan dealerships, covering areas such as digital advertising budgets, Google Analytics metric analysis, website strategy and conversion, lead management best practices, digital retailing, BDC development, internet sales team training, Google Business Profile (GBP), social media, and automotive CRM utilization.• I maintain regular communication with Nissan HQ Digital Operations, ensuring a harmonious alignment of OEM goals with the Ansira-provided DMC program on a daily and weekly basis.• My responsibilities extend to hiring staff, developing, and delivering quarterly business reviews, organizing quarterly digital summits, conducting phone skills workshops, and implementing ongoing Nissan field staff training initiatives throughout the regions.

Austin, Texas

• Served as a team leader in formulating and communicating a digital business strategy, ensuring its seamless implementation across the client's various business channels. Provide guidance on the application of website marketing techniques, employing search and lead management processes for automotive retail dealership owners and Nissan North America field personnel, utilizing digital marketing best practices and tools.• Conduct thorough data research to monitor and measure the performance of digital traffic, supporting client campaign optimization, lead generation for sales, and product operations. Utilize data-driven decision-making processes to optimize results.• Analyze the current state of digital marketing and collaborate with area teams and dealership principals to track metrics, offering solutions to increase search engine ranking while minimizing the cost to serve.• Stay abreast of new technology trends, conducting research and evaluations to create an omnichannel brand experience that projects a seamless brand image across various touchpoints, channels, and devices.• Harness the power of data analytics to identify market opportunities ahead of the competition, transforming customer behavior to disrupt the B2C marketplace. Drive traffic to generate sales pipelines and contribute to the overall success of the client's digital initiatives.

Kansas City Metropolitan Area

• Implemented online marketing programs that encompassed search engine optimization and cost-per-click strategies, aiming to generate inbound demand responses and optimize lead management techniques. Transformed conceptual ideas related to demand generation into effective marketing campaigns, strategically promoting sales and boosting customer traffic.• Delivered presentations to key stakeholders, offering valuable insights to enhance the client's online presence. Achieved a positive return on marketing investment by fostering an omnichannel brand experience.• Applied strategic thinking to address business challenges, actively engaging with client customers. Formulated recommendations to enhance the user experience, ultimately driving favorable business outcomes for the firm.

Kansas City Metropolitan Area

• Advised clients on digital strategy to improve online presence and operational metrics, enhance customer traffic, and optimize lead generation to drive client relationships and sales• Conducted performance reviews using Dealer.com services, Google AdWords/Analytics, Bing Ads, and others to enable a digital sales force that led to high impact selling experiences and new channel offerings for low touch transactions• Led a team of 14 to drive digital business strategy and implement corporate results across various channels• Maintained a retention rate of 97% among clients along with serving as the Fiat Chrysler Automobiles (FCA) Ambassador

Kansas City Metropolitan Area

• Managed a complex portfolio of clients significantly exceeding financial client targets for both revenue and client expense management• Partnered with third party agencies to build cohesive marketing strategy using digital media for clients to improve online presence, enhance digital traffic, and further increase profit• Served as a team communication lead consulting among the client, information technology, and the strategy team

Kansas City Metropolitan Area

• Conducted advertising analysis to recognize opportunities for improvement in operational metrics including SEM, SEO, website layout and functionality, and lead generation ideas • Presented quarterly performance reviews to clients to collaborate marketing and digital strategy to improve online presence

Kansas City Metropolitan Area

• Conducted historical and forecasted sales trend analysis to recommend advertising tactics to increase client revenue using data analysis tools • Advised clients in strategic directory placement to optimize digital visibility and footprint.• Averaged sales of three annual memberships weekly and effectively managed 75+ accounts generating in excess of >$1,000,000 annual revenue exceeding company expectation

Kansas City Metropolitan Area

• Generated quantitative and qualitative research to produce media evaluation reports to improve marketing campaigns• Successfully sold digital marketing plans using Google Adwords, Search Engine Optimization (SEO), Search Engine Marketing (SEM), mobile and display advertising to businesses enhancing online presence

Kansas City Metropolitan Area

• Managed and communicated with clientele to adhere to customer expectation and uphold company standards such as compliance checks and quality control testing• Consulted with clients to sell irrigation programs with high quality water efficiency and environmental friendly tactics focusing on ROI from digital marketing strategies