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Marketing leader with demonstrated success driving revenue growth for B2B SaaS companies. Strong experience leading cross-functional teams to design and optimize data-informed, customer-centric growth initiatives including product-led motions, sales enablement, and lifecycle marketing. Expertise in competitive intelligence, go-to-market strategy, product positioning, campaign execution, and analytics-based optimization.Core Competencies ● Growth Modeling & Experimentation● Marketing Tech Stack Management● Competitive Intelligence & Analysis● Go-to-Market Planning● Product Lifecycle Strategy● Budget & Project Management● Multi-Channel Demand Generation● Content & Campaign Strategy● Sales Enablement● Revenue Operations● Acquisition & Retention Strategy● Attribution & Marketing ROI● Conversion Optimization (CRO)● Performance Analytics● CDP & User Analytics
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Senior Lifecycle MarketerSlack Mar 2021 - Jul 2021San Francisco, California, United StatesDrove lifecycle marketing strategies for enterprise collaboration and productivity platform, focusing on user activation and revenue expansion. Partnered cross-functionally with product, engineering, and analytics teams to optimize self-service funnels and enhance user onboarding experiences. Developed and implemented data-driven programs to accelerate product adoption and reduce time-to-value.Key focus areas: PLG strategy, user journey optimization, activation modeling, feature adoption, funnel optimization, cross-functional leadership, and revenue acceleration. -
Head Of Growth MarketingDatava Sep 2020 - Feb 2021Denver, Colorado, United StatesSpearheaded growth marketing strategy for fintech SaaS platform providing BI, CRM, and ERP solutions to financial services institutions. Architected comprehensive go-to-market approach combining competitive intelligence, product positioning, and strategic pricing. Developed integrated, full-funnel ABM programs leveraging lead nurturing and partner marketing initiatives.Key focus areas: Product-led growth, market positioning, pipeline efficiency, sales enablement, ABM strategy, partnership development, and revenue operations. -
Principal Marketing ConsultantNj Marketing Consultancy Sep 2017 - Aug 2020Greater Denver AreaDelivered strategic marketing leadership for diverse client portfolio spanning Fortune 500 enterprises, high-growth startups, and nonprofit organizations. Architected comprehensive go-to-market strategies and integrated campaign frameworks, translating complex capabilities into compelling value propositions. Developed data-driven programs across paid digital channels to optimize customer acquisition and engagement.Key focus areas: Go-to-market strategy, audience segmentation, value proposition development, performance marketing, campaign optimization, and digital transformation.
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Director Of Product MarketingBizbud Mar 2016 - Aug 2017Denver, Colorado, United StatesDirected product marketing and go-to-market strategy for professional services SaaS platform offering cloud-based coaching and workflow solutions. Orchestrated cross-functional collaboration between product development, sales, and customer success teams to define positioning and value propositions. Designed and implemented targeted ABM programs featuring personalized content and sales enablement resources.Key focus areas: Product marketing strategy, go-to-market planning, cross-functional leadership, ABM execution, sales enablement, and revenue acceleration.
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Business Development LeadWrl Enterprises, Llc Jun 2011 - Dec 2015Greater Denver AreaAdvised B2B SaaS portfolio companies on growth strategy, product positioning, and go-to-market initiatives. Developed and implemented frameworks for pricing optimization, market expansion, and revenue acceleration. Partnered with portfolio company leadership teams to identify growth opportunities and execute strategic initiatives.Key focus areas: Growth strategy, product positioning, pricing optimization, go-to-market planning, revenue modeling, and market expansion. -
Marketing ManagerCfp Board, Inc Nov 2007 - Oct 2010Washington D.C.Launched integrated brand awareness and strategic partnership initiatives for national financial certification organization. Architected multi-channel marketing programs to establish industry leadership and drive consumer demand. Built and executed comprehensive partnership strategy with financial institutions, academic organizations, and industry stakeholders.Key focus areas: Brand strategy, multi-channel marketing, strategic partnerships, thought leadership, market positioning, and audience engagement. -
Communications CoordinatorCfp Board, Inc Feb 2005 - Oct 2007Greater Denver AreaSupported external relations team in planning, promotion, and execution of consumer events. Pitched news items to industry influencers and media outlets to advocate the importance of personal financial education and financial planning.
Nick Weaver Skills
Nick Weaver Education Details
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Bsba - Marketing Emphasis
Frequently Asked Questions about Nick Weaver
What is Nick Weaver's role at the current company?
Nick Weaver's current role is Experienced B2B SaaS Growth and Product Marketing Professional.
What is Nick Weaver's email address?
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What is Nick Weaver's direct phone number?
Nick Weaver's direct phone number is +120237*****
What schools did Nick Weaver attend?
Nick Weaver attended University Of Colorado Denver.
What are some of Nick Weaver's interests?
Nick Weaver has interest in Social Services, New Technology, Children, Food And Drink, Politics, Economic Empowerment, Education, Reading, Hiking And Mountain Biking, Music (Of All Sorts).
What skills is Nick Weaver known for?
Nick Weaver has skills like Marketing, Marketing Communications, Management, Social Media, Newsletters, Advertising, Social Media Marketing, Leadership, Email Marketing, Press Releases, Event Planning, Public Relations.
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