Pedro Angelo Email & Phone Number

London, GB

• Assembled and managed the development team for Fay Keeper, 2D creature-collector RPG for the PC, made of 6 Unity programmers, 8 pixel artists and 2 game designers.
• Kicked off production for Fay Keeper, producing a playable prototype in 1 week and delivering a vertical slice of the game in 3 months time.
• Founding member of the newly assembled Operations team, training Producers, streamlining processes and maintaining company-wide documentation standards across 10+ active projects.
• Devised and employed a new method for efficiently measuring and tracking KPIs of over 200 collaborators across the company.
• Revamped dozens of onboarding guides, created new templates for project specific documentation, established many new documentation guidelines on writing, formatting, hierarchy, permissions, etc.

Montreal, Quebec, CA

• Managed 9 team members across Data, Community, and User Acquisition
• Led a marketing strategy overhaul by championing viral content, resulting in +348% organic follower growth with 25M video views in 4 months.
• Rebuilt our entire e-commerce website in 2 weeks, switching technologies to achieve 5x faster load speeds and a 10x improvement in keyword ranking.
• Drove the creation of an in-house user acquisition team, maintaining similar performance pre-internalization (100% eROAS at D180 at $0.88 CPI) at lower operational and platform costs of -91% and -78%, respectively.
• Introduced an extremely cost-effective Live Ops schedule recycling existing content, retaining as much as 81% of the average event revenue seen in the previous quarter at effectively zero content production cost.

Montreal, Quebec, CA

• Guided the Collector's games roadmap, achieving 50,000 DAU and $4M ARR in 2022.
• Executed 350+ events and sales, conducted 160+ tests, and pushed 60+ version updates.
• Coordinated and mentored a small team of 1 Producer and 2 Junior PMs.
• Designed over 20 major features such as: Prestige Mode, Club Tower, Automated Survey System, Mini Event Basket, Targeted Flash Sales and more.
• Pioneered data-driven artistic content production decision making through the creation of an automated in-game event survey system and teaching artists on data analysis. Tallying over 105 events surveyed with an.
• Improved feedback collection and feature prioritization through implementation of a public suggestion and voting board website, accruing 4800+ player requests.

Montreal, Quebec, CA

• Spearheaded Dog Game's final development phase, achieving global launch in 152 countries, securing App Store and Play Store featuring, grossing $2M+ in revenue and 1.2M+ downloads in its lifetime.
• Responsible for Live Ops and A/B Tests strategy, design, scheduling and execution acrossboth Cat Game and Dog Game.
• Devised and tuned several game features, running bi-weekly sprints with 9 engineers.

São Paulo, São Paulo, BR

• Owned development and roadmap of in-app promotional and messaging systems servicing 10M MAU with $25M monthly total payment volume.
• Led the creation of an ML-based campaign targeting and delivery system resulting in +157% in promotional conversion rate and +400% transactions per user compared to previous method.
• Supervised contracts, training and best practices for product analytics and event tracking implementation across 5 different product teams.

São Paulo, São Paulo, BR

• Controlled setup, analysis and optimization of dozens of push, in-app and email user journeys.
• Conducted the day-to-day operations for the dispatch of hundreds of communications and promotions.
• Maintained and developed the design language and codebase of every transactional and promotional email in use.

São Paulo, São Paulo, BR

• Created responsive, content-rich email and landing pages for marketing campaigns and transactional communications.
• Authored many static assets, videos and animations for promotional material use both online and offline.

BR

• Designed, developed and maintained the company's website.
• Set up and provided technical support to Google Workspace Suite.

• Designed, developed and maintained several different websites for several clients.

Bachelors, Graphic Design

Ciência Da Computação