Pedro Angelo Email & Phone Number

Brazil

London, Gb

• Assembled and managed the development team for Fay Keeper, 2D creature-collector RPG for the PC, made of 6 Unity programmers, 8 pixel artists and 2 game designers.• Kicked off production for Fay Keeper, producing a playable prototype in 1 week and delivering a vertical slice of the game in 3 months time. • Founding member of the newly assembled Operations team, training Producers, streamlining processes and maintaining company-wide documentation standards across 10+ active projects.• Devised and employed a new method for efficiently measuring and tracking KPIs of over 200 collaborators across the company.• Revamped dozens of onboarding guides, created new templates for project specific documentation, established many new documentation guidelines on writing, formatting, hierarchy, permissions, etc.

Montreal, Quebec, Ca

• Managed 9 team members across Data, Community, and User Acquisition• Led a marketing strategy overhaul by championing viral content, resulting in +348% organic follower growth with 25M video views in 4 months.• Rebuilt our entire e-commerce website in 2 weeks, switching technologies to achieve 5x faster load speeds and a 10x improvement in keyword ranking.• Drove the creation of an in-house user acquisition team, maintaining similar performance pre-internalization (100% eROAS at D180 at $0.88 CPI) at lower operational and platform costs of -91% and -78%, respectively.• Introduced an extremely cost-effective Live Ops schedule recycling existing content, retaining as much as 81% of the average event revenue seen in the previous quarter at effectively zero content production cost.

Montreal, Quebec, Ca

• Guided the Collector's games roadmap, achieving 50,000 DAU and $4M ARR in 2022.• Executed 350+ events and sales, conducted 160+ tests, and pushed 60+ version updates.• Coordinated and mentored a small team of 1 Producer and 2 Junior PMs.• Designed over 20 major features such as: Prestige Mode, Club Tower, Automated Survey System, Mini Event Basket, Targeted Flash Sales and more.• Pioneered data-driven artistic content production decision making through the creation of an automated in-game event survey system and teaching artists on data analysis. Tallying over 105 events surveyed with an average rating of 4.3 stars to date.• Improved feedback collection and feature prioritization through implementation of a public suggestion and voting board website, accruing 4800+ player requests.

Montreal, Quebec, Ca

• Spearheaded Dog Game's final development phase, achieving global launch in 152 countries, securing App Store and Play Store featuring, grossing $2M+ in revenue and 1.2M+ downloads in its lifetime.• Responsible for Live Ops and A/B Tests strategy, design, scheduling and execution acrossboth Cat Game and Dog Game.•Devised and tuned several game features, running bi-weekly sprints with 9 engineers.

São Paulo, São Paulo, Br

• Owned development and roadmap of in-app promotional and messaging systems servicing 10M MAU with $25M monthly total payment volume.• Led the creation of an ML-based campaign targeting and delivery system resulting in +157% in promotional conversion rate and +400% transactions per user compared to previous method.• Supervised contracts, training and best practices for product analytics and event tracking implementation across 5 different product teams.

São Paulo, São Paulo, Br

• Controlled setup, analysis and optimization of dozens of push, in-app and email user journeys.• Conducted the day-to-day operations for the dispatch of hundreds of communications and promotions.• Maintained and developed the design language and codebase of every transactional and promotional email in use.

São Paulo, São Paulo, Br

• Created responsive, content-rich email and landing pages for marketing campaigns and transactional communications.• Authored many static assets, videos and animations for promotional material use both online and offline.

Br

• Designed, developed and maintained the company's website.• Set up and provided technical support to Google Workspace Suite.

• Designed, developed and maintained several different websites for several clients.

Bachelors, Graphic Design

Ciência Da Computação