Manage an 18-person organization to successfully mobilize and launch 360 content and marketing campaigns to promote Paramount Global IPs, SVOD services such as Paramount+ and BET+, as well as FAST services such as Pluto TV.- Oversee the Braze (a customer engagement platform for multichannel marketing) push alert strategy for all IP promotions. - Create focused strategies for a wide range of platforms, including SVOD, AVOD and digital channels such as websites, mobile apps and connected TV (Roku, Amazon Prime, Apple TV, Samsung, etc.).- Set creative direction, including UX/UI strategy, for original premieres & specials across all streaming platforms. - Collaborate with Product Management & Engineering on new feature development for backend CMS workflow as well as front facing user experience. - Lead cross-brand promotion for tentpole events including MTV VMA’s, BET Hip Hop Awards & Nickelodeon’s Kid’s Choice Awards.Key accomplishments:- Drove 50+ campaigns per year to increase viewership and time spent on platform, boosting YoY user engagement by 112%.- Led a 4-day campaign for the Paramount+ original series ‘1923’, resulting in a stellar 2k downloads and 23k trailer views, and landing in a company sizzle reel touting global corporate success strategies. - Ran a 9-week campaign in coordination with BET’S C-Suite Executives celebrating Hip Hop’s 50th Anniversary across all Social & Digital platforms resulting in 945.9K minutes watched, 9.6M impressions, 708.5K engagements, and 4.2M views.- Launched a new combined Nick & Nick Jr site experience resulting in over 1.2M visits within one month. - Successfully integrated SDKs into all apps to enable new features that improved UX, CRM and B2C engagement. - Developed innovative upsell strategies affirmed by A/B testing that led to a combined total of over 1.85M additional visitors to Paramount+ and Pluto TV.

Led a 75-person organization (17 direct reports) to drive the vision and operations for all CBS Sports HQ on-air content in the 4pm-3am slot. - Drove audience engagement by meticulously monitoring and curating trending topics and integrating them into programming in near-real time. - Developed custom segment blocks in collaboration with sponsors such as Under Armour, Geico, Caesars, Nissan, Heineken, Verizon and others. - Conceived and developed content strategy for series and specials around major sporting events such as The Super Bowl, March Madness, NFL Draft, The Masters and many others.- Coached talent for both live hits and regular scheduled programming. Key accomplishments:• Increased YoY minutes streamed by 87%, raised YoY OTT media starts by 86% and surpassed targets by landing over 521 million impressions in a single year.• Successfully partnered with CBS production and post-production teams to produce hundreds of programming hours yearly.• Built the CBS Sports HQ organization from the ground up, hiring and mentoring 87% of the entire team.• Led all efforts producing a 10-hour pregame for Super Bowl LV plus postgame coverage & highlights. Efforts helped lead to a total audience delivery of 96.4 million viewers across all platforms.• Played a key role in the development and execution of CBS Sports HQ podcasts, including the award-winning Fantasy Football Today podcast.

- Directed end-to-end production for WWE OTT streaming network, one of the industry’s first OTT platforms, with 2M+ paid subscribers. Hired to lead production of original content, including, but not limited to Line Producing live network programming and serving as Executive Producer for WWE’s first comedy sketch series, The Edge & Christian Show with a $1.2M budget. - Built success through organic development, pitching ideas and communicating cross-functionally with departments to cater to forecasted audience needs. Managed team of 25, serving as liaison between WWE Advanced Media Group and VP of Production Strategies. Networked with local agents within sports entertainment industry to book high-profile talent on shows. — Supervised and developed original programs for WWE Network, reaching milestone of 1.6M subscribers from zero within first year of network’s existence. Contributed to growth of WWE’s ravenous fanbase by developing compelling content. — Boosted viewership 30% in season 2 of The Edge & Christian Show, incorporating 95% of the WWE roster. — Produced 13 episodes of Bring it to the Table, spinoff of ESPN’s Pardon the Interruption. Created graphic elements and set design; wrote, produced, and edited content serving as producer and creative director. — Launched documentary featuring Ronda Rousey and evolution of female superstars in wrestling with $45K budget. Selected by WWE’s Chief Brand Officer, Stephanie McMahon, to be considered for Emmy nomination at WWE’s ‘For Your Consideration’ summit.

— Wrote and Line Produced the Raw & SmackDown Preshow. Collaborated with graphic department and WWE road producers to form weekly program that aired simultaneously on WWE Network, Facebook, and YouTube.• Averaged 600K+ Facebook views per week with lead-in to Monday Night Raw and SmackDown Live on USA Network.— Debuted Kitchen Smackdown, WWE’s version of Chopped. Conceptualized theme, and led field production at World Trade Center in NYC, shooting all segments of show $35K under budget. • Directed and edited high quality content in 1.5 hours utilizing 3 cameras—1/3 of resources needed to produce Food Network’s ‘Chopped’.— Appointed to team of elite managers for WWE Network 2.0 subscription tier. Selected content and perks to maximize distribution to target audience. — Applied hands-on leadership style to mentor and give APs skill sets outside their scope including live studio production.

- Directed production for Emmy-nominated program, ESPN Unite, airing 5 times a week in late-night timeslot. Hired to produce 160+ hours of major network programming for ESPNU with comedic flair, appealing to target audience of college students. - Led and mentored team of 8, orchestrating team “scrums” to generate content for scripts based on current news in sports. Conceptualized and articulated creative vision for programs, casting talent, and writing scripts from scratch while working under tight timelines to turnaround content prior to airtime. Built daily rundown utilizing ENPS news production system.— Helped ESPN earn 2 Emmy nominations. Recognized by peers for generating organic, creative content in comedic genre. — Produced live one-hour show prior to 2013 BCS Title Game in Miami, FL. Boosted ratings, incorporating Miss Alabama and Luther “Uncle Luke” Campbell as guest hosts; interacting with tailgaters in stadium’s parking lot during live spots. — Kept on top of social media buzz in sports, working around the clock to build scripts around news and viral stories.— Expanded creative output of team to “think outside the box.” Mobilized teams and mentored colleagues. — Solicited high-profile celebrity guests to appear on show including: Kevin James, Tony Hawk, and Barry Sanders. — Reduced production costs by field producing “out of studio” segments with Canon 5D Mark III.

- Produced 250+ one-hour episodes for truTV Presents: World’s Dumbest series airing weekly in primetime for 15 seasons, with reruns still appearing on truTV. Led full operational production of show, supervising team of 4. Selected content from collection of authentic police and store surveillance videos, directed in-studio talent including Todd Bridges, Daniel Baldwin, and Tonya Harding to compile humorous material aligned with comedic genre. - Orchestrated field shoots in NYC , green screen production, and wrote scripts from scratch. Oversaw audio voiceover talent sessions to ensure proper tone per episode. — Achieved Nielsen rating of 1.3 for individual episode. Delivered single highest scoring of an episode during 15-season run.— Delivered continual success in Nielsen ratings, boosting show and commercial viewership flow to reach target audience. — Maintained current knowledge of pop culture to build relevant scripts around trend-seeking stars and events.

− Served as an Associate Producer on seven different scripted series at this major entertainment network− Oversaw budgets and rights/clearances for each show− Accomplishments:o Collectively supervised budgets of over $1 milliono Field produced over 20 red carpet shoots for major studio film premieres in New York City