Data-Driven Metrics & Insights - Designed and developed comprehensive marketing metric dashboards, serving as a unified intelligence system for Salesforce Marketing with trusted data, aiding marketers and leadership in making data- driven decisionsTeam Mentorship & Strategic Collaboration - Mentored a team of 3 individuals; collaborated with cross-functional stakeholders such as product and analytics to define key metrics, and partnered with engineering to acquire and integrate the necessary dataAdvanced Data Integration and Visualization Transformation - Implemented Tableau Server & Cloud for the Salesforce Marketing Team; orchestrated and executed the migration strategy for transitioning legacy reports from Tab CRM to Tableau Server & Cloud, achieving enhanced efficiency and data accessibilityTechnical Oversight - Acted as the Technical POC for new Tableau features (Pulse, Cloud, Security Framework); tested releases, collaborated with various stakeholders, provided user feedback, and ensured successful adoption and integrationSelf Serve Reporting - Developed certified marketing datasets and a daily monitoring system, enabling self-serve reporting and ensuring data trust for marketing teams

Automated the Business P&L of 6 different businesses, leading to monitoring real time Gross Margin, CM1, CM2 on TableauData Democracy - created self-serve models on reporting tools such as Tableau, Metabase allowing business team to do self-serve analytics reducing the turnaround time for ad-hoc data pull requests from 1.5 days to an hourProfitability Analysis – Identify the orders which are causing negative Gross Margin, CM2 and CM3. Finding Insights and sharing with different team to take corrective measuresCollaborated with various stakeholders from cross-functional teams such as growth, strategy, finance, medical labs and hospitals to formulate and deliver the analyses that have helped e-pharmacy business grow by 20% since Jan’20

• Working on projects which involve Data visualization and Reporting using Tableau and Excel.• Working on Excel, SQL to process the data for Tableau and publishing the data on Tableau Server.• Managing a key account for the Pharmaceutical firm. Measuring and analysing historical data and using that information to determine the sales strategy across various geographies.• Actively engaging clients over calls, understanding their requirements, updating them about the progress of the deliverable and finally delivering the solution to them.• Gaining exposure to ETL software's like Dataiku and Alteryx used to automate the Tableau operations.• Responsible for formulating project plans, scope definition for both new and existing projects.• Headed the Incentive Compensation project for the Global leads – Designed and Reported various Health check Incentive Compensation for Sales Representatives in comparison to Pharmaceutical Industrial Standards.• Undertaken various projects to analyse the performance of Pharmaceutical products emerging across the Asia Pacific region.