Senior Data Viz Engineer
CurrentData-Driven Metrics & Insights - Designed and developed comprehensive marketing metric dashboards, serving as a unified intelligence system for Salesforce Marketing with trusted data, aiding marketers and leadership in making data- driven decisionsTeam Mentorship & Strategic Collaboration - Mentored a team of 3 individuals; collaborated with cross-functional stakeholders such as product and analytics to define key metrics, and partnered with engineering to acquire and integrate the necessary dataAdvanced Data Integration and Visualization Transformation - Implemented Tableau Server & Cloud for the Salesforce Marketing Team; orchestrated and executed the migration strategy for transitioning legacy reports from Tab CRM to Tableau Server & Cloud, achieving enhanced efficiency and data accessibilityTechnical Oversight - Acted as the Technical POC for new Tableau features (Pulse, Cloud, Security Framework); tested releases, collaborated with various stakeholders, provided user feedback, and ensured successful adoption and integrationSelf Serve Reporting - Developed certified marketing datasets and a daily monitoring system, enabling self-serve reporting and ensuring data trust for marketing teams