Dave Baldwin Email & Phone Number

Greater St. Louis Area

Greater St. Louis Area

South Hadley, Massachusetts

• Oversaw daily publication of engaging parenting content for Fatherly, the internet’s leading website for dad and new parents; helped grow traffic from 425k to 5 million unique monthly readers over 24 months (75 million.
• Reported and wrote news, features, and opinion pieces about parenting gear, personal finance, politics, sports, travel, toys & games, and children’s projects & activities; used SEO best practices/Parse.ly metrics to.
• Managed network of freelancers: recruited writers, fostered relationships, negotiated article rates, maintained editorial budgets, conceived ideas, outlined story concepts, provided feedback, and line-edited/published.
• Represented Fatherly brand at annual trade shows

South Hadley, MA

• Managed day-to-day operations of travel vertical/oversaw publication of engaging, high-traffic travel content for Thrillist, an online lifestyle site with 16.5 million unique monthly readers and a social reach of over.
• Developed editorial calendar and planned overall traffic-and-output strategy to hit aggressive monthly performance goals
• Supervised one staff writer and team of 35+ freelance writers; recruited top-tier talent, fostered relationships; negotiated article rates, maintained editorial budgets; conceived ideas, outlined story concepts.
• Lead pitch/brainstorming sessions with four-person editorial team to generate strong lineup of shareable ideas; used Google Analytics, SEO, Chartbeat metrics to inform edit decisions and track article/writer performance

South Hadley, MA

• Helped managed daily operations and six-person editorial team; directly supervised two staff writers; contributed to overall growth strategy and editorial direction of section
• Increased travel readership by 597%, from 394k to 2.75 million monthly unique users, outperforming all other site verticals over a 19-month period; helped grow overall site readership from 2.8 to 14.2 million monthly.
• With Travel Editor, edited/published 20-25 features and breaking news stories per week; assigned/scheduled over 150 stories across three-month publishing calendar; Developed social media strategy to promote content
• Managed extensive team of freelance travel writers; coached/mentored editorial assistants and junior writers, evaluated team performance, and conducted annual reviews

Boston, MA

• Reported, wrote, and edited up to three Boston-related stories daily on deadline, covering restaurants, bars, art, clothing, blogs, gadgets & travel destinations; wrote six national travel articles weekly
• Shot all accompanying food & interior photography; retouched/corrected images in Photoshop & built slideshows
• Produced five e-newsletters weekly in CMS; promoted content and grew readership using Twitter and Facebook
• Developed shot lists, conducted on-camera interviews, directed and filmed four videos per month
• Supervised part-time associate editor and managed network of interns, freelance writers, and publicists

• Wrote one personal finance piece monthly for the Money section

Boston, MA

• Served as lead or supporting editor for six client publications including the ANA’s Advertiser, Coca-Cola’s RefreshingNews, Continental, Destination Vacation, Fidelity Stages, and General Motor’s GM-UAW People
• Generated story ideas, formulated issue lineups, assigned and collaborated with freelance writers to develop articles
• Maintained editorial budgets, negotiated rates, and prepared contracts for efficient payment of freelancers
• Line edited, copyedited, and proofread manuscripts for length, organization, clarity, style, usage, and grammar
• Crafted headlines, deks, captions, table of contents, and cover lines

Boston, MA

• Wrote travel features, news & lifestyle shorts, boat & gear reviews, how-to articles, and group product tests
• Edited front-of-book & feedback sections for SAIL; crafted ideas, assigned stories, and paid writers
• Helped launched BoatWorks, a quarterly how-to magazine for DIY sailors; conceived and outlined overall content for 14 issues while overseeing six editorial departments
• Managed and updated Sailmagazine.com daily using CMS, HTML, Photoshop; integrated site’s first blogs, videos, and podcasts; conceptualized and produced monthly e-newsletter
• Coordinated in-house photo shoots, acquired art & illustrations, and took photography on location for travel stories
• Copyedited dummies/galleys/mechanicals and input changes in QuarkXPress

New York, NY

• Reported and wrote news stories, features, and columns for 160,000-circulation Manhattan weekly magazine on politics, current affairs, arts & entertainment, travel, food, and sports
• Covered press conferences, council meetings, and community events

New York, NY

• Assisted senior editors with interviewing, transcription, research, and reporting

New York, NY

• Drafted and edited technical Methods & Procedures manuals, including 75-page handbook outlining AutoPON, an advanced multi-step process that integrated systems to provide efficient, comprehensive data support
• Assisted with the writing/development of new business proposals aimed at national expansion of TMCG client base
• Compiled, analyzed, and published reports provided to the Federal Communications Commission, U.S. Justice Department, Public Service Commission, and Verizon Legal in support of long distance applications and lawsuit.
• Designed, implemented, and administered multiple databases used to track performance and store data relevant to compliance with the Telecommunications Act of 1996

New York, New York

• Wrote advertising and catalog copy for Guyshop.com, a men’s internet clothing retailer

New York, New York

• Using Dreamweaver, Adobe Photoshop, Flash, CSS, and HTML, designed and programmed websites for various corporate clients.

Washington, D.C.

• Wrote and/or edited constituent letters, briefing papers, web content, direct mail, surveys, speeches, press releases
• Analyzed and tracked federal legislation and counseled Congressman on such issues as trade, education, and labor
• Represented Congressman before public officials, lobbyists, and constituents
• Developed and managed full-time paid Congressional internship program; hired, trained, and supervised interns
• Designed and maintained official John Linder Web site
• Maintained database of constituent information for efficient and accurate mailings; managed printing and distribution of up to 165,000 piece targeted/direct mailings

Washington D.C.

• Collaborated on grant proposal for Democracy and City Finances Project
• Compiled polling data, drafted letters, and prepared packets for organization’s annual conference
• Matched potential foundation sponsors with various grant proposals and conferences

Brussels, Belgium

• Investigated and built extensive database of health & environmental organizations to be used in lobbying efforts
• Researched and prepared reports for corporate presentation

Washington D.C.

• Researched, drafted, and proofread constituent letters & issue briefs

Ba, Political Science, Minor In Economics

Activities and Societies: • Semester Study in Brussels, Belgium – Spring 1994 • Trained Mediator, AU Mediation Services • Honors: Magna.

Master Of Arts - Ma, Print Journalism (Magazine Concentration)