Bekkah Sappington Email & Phone Number

Omaha, Ne, Us

Atlanta, Georgia, Us

Houston, Tx, Us

Chicago, Il, Us

I have taken a new "trail" along the marketing operations journey. I feel comfortable knowing many more companies see the expansion of operations into revenue growth. Now, I am on the journey to seeing how it melds together while getting to use those skills I've honed in the last seven years and, acquire new ones within ActiveCampaign. The role looks similar to my previous one, but the tech stack is widely different and the product is really exciting for business of all sizes. HIT Pause before you go down the mainstream road for a CRM, ESP or MAP. Enjoy a new route with ActiveCampaign.

Chicago, Il, Us

Austin, Tx, Us

Austin, Tx, Us

Oversee and manage the marketing automation system globally. Additionally, providing support for the demand generation team, sales operations, business development teams worldwide. Through utilizing the marketing automation and other marketing technology applications - My team and I ensure lead collection, facilitation and cleanliness of the database are maintained to support the corporate initiatives.-Maintain Marketing Operation while rolling out those processes to other regions worldwide-Coach a team of Marketing professionals to fulfill company objectives, personal and professional goals-Ensure improvements and the data stream follow the standard and requirements for a healthly database -Continually align sales priorities and strategies with Marketing strategies and demand generation objectives through nurturing and/or triggered processes-Owner of the NetSuite Eloqua instance-Communicate with internal departments on effectiveness, utilization and review of Marketing Automation Platform (MAP)-Facilitate continued adoption of Eloqua for the enhanced demand generation collections. -Manage marketing budgeting for Marketing and database vendors-Establish email marketing practices to ensure competitive advantages

Austin, Tx, Us

-Develop Marketing Operation processes to facilitate lead generation globally and support sales goals-Review internal marketing database to outline improvements for standardization, reduce manual intervention and streamline data flow -Align sales priorities and strategies with Marketing strategies and demand generation objectives through streamlined, nurturing and/or triggered processes-Key contributor to a successful migration and implementation to Eloqua-Communicate with internal departments on effectiveness, utilization and review of Marketing Automation Platform (MAP)-Facilitate global training and interaction of MAP with colleagues and employees-Support demand generation efforts and lead routing troubleshooting-Constantly monitor and analyze email marketing and lead generation effectiveness for improvements-Coach a team of Marketing professionals to fulfill company objectives, personal and professional goals-Establish email marketing practices to ensure competitive advantages

Irvine, Ca, Us

-Core creator of lead generation, management and prioritization of sales/marketing leads-Directly reported to the Chief Marketing Officer-Managed marketing operation processes, oversaw lead scoring and routing processes in MAP -Ensured marketing communications align with best practices and audience expectations ie responsive email templates, content strategy, process flows, subject line optimization-Analyzed and evaluated performance of company marketing initiatives-Compiled and delivered reports to Executive and senior management on Marketing effectiveness-Facilitated partner communications via email marketing and telemarketing channels-Collaborated and drove content facilitation throughout marketing channels-Solely responsible for training, utilization and adoption of MAP among colleagues-Coached colleagues and employees on MAP best practices and daily operations for streamlined lead generation

Irvine, Ca, Us

_Oversight and management of Email and Tele-services campaigns_Optimization of Lead Generation thru Marketing Automation campaigns globally_Collaboration with global Territory Marketing Managers and sales on regional efforts_Analyze and develop strategic initiatives to increase marketing reach and shorten sales/lead cycle_Building of key marketing initiatives and implementation in MAP_Training and overview to global employees and colleagues***QUARTERLY Company Award recipient

Oak Brook, Il, Us

_Developed and implemented key marketing strategies and initiatives _Built content creation system, email campaign, managed website and development, SEO, client engagement opportunities, direct mail campaigns and social media. _Lead -re-branding program and directly contributed to the adoption and success_Manged third party agencies_Oversight and key contributor to lead generation campaigns (e.g. Videos, whitepapers, line cards, social media postings)Additionally, reported directly on progress to executive leadership (C & V-suite)

Chicago, Illinois, Us

I applied my creativity to design donor gifts and create donor facing documents including, acknowledgment letters and stewardship reports. In addition, I provided project and event management to the VP and Director to ensure timely and satisfactory completion of projects.

designed and maintained process flowstrained and managed a databaseproduced quality assurance measurementsdirected and created a educational video

Interacted with Board and clients for composition of press releases, a Holiday card and 4 newsletters Supervised/Organized the Starbright Auction that raised over $10,000 in donations Created social presence in community through mass media contacts

Masters, Business Administration

Mba, Marketing

Ba, Spanish

Education record