Robert Watkins Email & Phone Number

Apex, Nc, Us

East Coast Usa

North Carolina, United States

Assist in growing the Cape Fear Distillery Brands nationally through the DSD Network. Introduce the Calcutta brand.

United States

In my most recent role, I maintained full accountability for client accounts and distributors in New Jersey, South Carolina, Georgia, Colorado, New York, Maryland, Michigan, and Montana.• Identified and secured territory growth, nationally, adding distribution and chain accounts to the portfolio and book of business.• Grew A&J line through sourcing, identifying, negotiating with, and securing new distributors.

East Coast Us

Here, I oversaw territory operations comprised of 65+ DSD distributors. I also coordinated meetings with GSM to outline sales and distribution progress, collaborating with distributor KAM on chain operations and performance.• Cultivated continuous growth across national chains, including Walmart, Target, Delhaize, Sheetz, Wawa, Circle K, and Handee Hugo, among others.• Achieved highest growth ratings in the company YOY.

East Coast Us

Here, I directed off-premise chain accounts in the region as well as national accounts.• Maintained key accounts including Wawa, Sheetz, GPM Investments, Gate Petroleum, A-Plus Sunoco, Cumberland Farms, Giant Eagle, Giant Carlisle, Tom Thumb, Roundy's, Festival, Shoppers, Walmart, Quaker Steak and Lube, Buffalo Wild Wings, Tin Roof, Howl at the Moon, and MacGregors Restaurants.• Obtained authorization through Chain Buyer and collaborated with DM to ensure effective execution.

Ny, Nj, Pa

Here, I led territory sales and distributor contract management in New York, New Jersey, Pennsylvania, and Delaware.• Reinvigorated stagnant territory, gaining 100% distribution within 12 months across 22 distributors in New York and New Jersey.• Grew business to over $1.5M in company sales in the first 12 months.

East Coast And Caribean

Secured Chain and Distributor accounts through out the East Coast. Brought company from $0 to $440,000.00 in the first 10 months of distribution.

• Signed on the following states in the US for Distribution: NY, NJ, PA, DE, MD, VA, CT, MA, RI, ME, NH, OH, CT, FL, WV, and AK.• Successfully negotiated contracts with all distributors involved being both beneficial to the company as well as to the Distributor partners.• Signed on Panama, Bahamas, Dubai, Aruba and Cayman Islands Distribution.• Set up Chain distribution in the following Convenience Chains: Express Mart, X-Tra Mart, Nice n Easy, Turkey Hill, Handee Marts, Joe’s Kwik Mart and Wilson Farms.• Set up Chain distribution in the following Grocery Chains: Redner’s, Price Chopper, Top’s, Wegman’s, Whole Foods and Giant.• Created monthly sales and inventory reports for the company.

• Handled all aspects of production for company including ingredients, labels, caps, trays, bottles, new concepts and co-packing.• Handled all aspects of marketing for company including wearables, temporary POS as well as permanent POS.• Created company handbook explaining all aspects of company for new hires.• Secured Distribution Internationally in Aruba, Cayman Islands, Panama, US Virgin Islands, Puerto Rico, Venezuela, Bahamas and Guatemala.• Secured Distribution coverage for the states of Virginia, Massachusetts, Maine, Rhode Island, Pennsylvania, New Jersey, and New York.• Have working knowledge of Ohio, North Carolina, Tennessee, West Virginia and Florida.• Created and implemented reporting forms for Distributors to report their monthly sales, distribution and inventory status.• Created company presentations for Distributor meetings.• Worked with local sales force training reps. How to sell and merchandise the accounts according to New Leaf guidelines.• Organized all trade shows for company. (NACS, NBWA, Expo East and other local events)

• Increased sales within territory sales by 30% and distribution by 20%.• Created presentations for both distributors and retailers outlining quarterly and yearly goals.• Gained exclusivity within top 50 accounts in sales area.• Worked with local sales force training reps. How to sell and merchandise the accounts in the Red Bull Fashion.• Assisted in local events gaining distribution and visibility within local accounts to venues. (VIR week, NACUFS conference, Flugtag)

Managed entire sales force in the Marketing capabilities of the company. Serviced 14 counties of New York State. Created new and innovative ways of marketing in house brands. Increased productivity of the art department by 40%. Set up and ran festivals and local events.