Sara Randall

Sara Randall Email and Phone Number

Sr. Marketing Operations Manager @ Backblaze
Boston, MA, US
Sara Randall's Location
Boston, Massachusetts, United States, United States
Sara Randall's Contact Details
About Sara Randall

I'm an experienced marketing professional with a track record of developing lead gen/nurture programs and standardized marketing procedures for B2B SaaS companies. A Boston University alumnus with a dual focus in Mass Communications and Marine Science, I hope to someday work for and eventually become a leader within an organization that advocates for environmental sustainability and that fights the big fight against climate change. I also really like whales.Specialties: Inbound and Content-Based Demand Gen Strategies, Branding & Website Redesign, Marketing Process Development & Automation, Paid & Organic Social, Peer-to-peer Coaching/Training, and enough HTML to tinker.

Sara Randall's Current Company Details
Backblaze

Backblaze

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Sr. Marketing Operations Manager
Boston, MA, US
Website:
backblaze.com
Employees:
364
Sara Randall Work Experience Details
  • Backblaze
    Sr. Marketing Operations Manager
    Backblaze
    Boston, Ma, Us
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  • Fieldguide
    Marketing Operations Manager
    Fieldguide Aug 2024 - Present
    San Francisco, Ca, Us
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  • Riverside Insights
    Sr. Manager, Marketing Operations & Demand Gen, Aperture Education
    Riverside Insights Jan 2024 - Aug 2024
    Itasca, Illinois, Us
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  • Riverside Insights
    Head Of Marketing Operations
    Riverside Insights Jul 2021 - Jan 2024
    Itasca, Illinois, Us
    • Scope projects with data teams to support improved company-wide data architecture and cleanliness• Collaborate with integration and peer system admins to improve data availability/reliability for end users• Digitally transform manual processes through automation & use of generative AI tools• Standardize marketing campaign elements for ease of reporting and re-usability • Stand up and continually optimize marketing operations processes, ex: lead scoring, MQL qualification• Manage customer lifecycle nurture across 5 key product lines/persona groups
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  • Morphisec
    Director Of Demand Generation
    Morphisec Feb 2020 - Jul 2021
    Waltham, Massachusetts, Us
    Built the digital marketing function up to diversify lead gen channels and reduce CAC having:• Developed a content-driven campaign strategy, lead nurturing & SEM programs• Supported all digital aspects of virtual/in-person events and customer marketing• Managed design/dev resources to improve campaign and website convertibility• Maintained a consistent feedback loop with SDR team re: lead quality, enrichment, progression• Launched company's first lead qualifier bot/live chat for SDRs to get meetings• Played a cross-functional role for Leadership, Sales, and Customer Success on all things HubSpot
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  • Gutenberg Technology
    Director Of Marketing
    Gutenberg Technology Nov 2018 - Jan 2020
    Boston, Ma, Us
    • Managed global marketing operations including internal team and agency partners• Owned all things HubSpot; automation, reporting for both marketing & sales• Supported a major market pivot including a rebrand and website overhaul
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  • Midaxo
    Director Of Demand Generation
    Midaxo Aug 2017 - Nov 2018
    Boston, Massachusetts, Us
    • Managed global team's day-to-day program advancement• Analyzed success metrics across inbound & ABM tactics against lead gen and revenue goals• Established a webinar program to drive content development, thought leadership & Partner relationships
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  • Midaxo
    Demand Generation Manager
    Midaxo Apr 2017 - Aug 2017
    Boston, Massachusetts, Us
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  • Midaxo
    Demand Generation Coordinator
    Midaxo Nov 2016 - Apr 2017
    Boston, Massachusetts, Us
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  • Hubspot
    Senior Implementation Specialist
    Hubspot Dec 2014 - Sep 2016
    Cambridge, Massachusetts, Us
    • Managed 30-35 new customers’ on-boarding experience to the HubSpot software• Aided in migrating templates, contacts, site tracking setup & other system integrations• Designed & project managed each customer's 1st campaign from launch to finish
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  • Hubspot
    Designated Set-Up Representative
    Hubspot Apr 2014 - Dec 2014
    Cambridge, Massachusetts, Us
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  • Hubspot
    Support Engineer
    Hubspot Mar 2012 - Apr 2014
    Cambridge, Massachusetts, Us
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  • Apple Retail
    Specialist
    Apple Retail Jun 2010 - Apr 2012
    Cupertino, California, Us
    • Delivered engaging demonstrations & personalized solutions to consumers & businesses • Trained new employees on product knowledge, Lominger’s competencies & store procedures • Managed employee breaks, customer queue & in-store pickups for online purchases
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  • Boston University Community Service Center
    Photography Program Manager
    Boston University Community Service Center Sep 2009 - May 2010
    • Captured promotional images of community outreach events throughout Boston • Organized a group of 10-15 photography volunteers to photograph events & program sites • Collaborated with PR & Advertising Program Managers to produce online & print promotional content
  • Boston University
    Student Admissions Representative & President'S Host
    Boston University Jan 2008 - May 2010
    Boston, Ma, Us
    • Gave hour-long tours of the university to groups of 15-70 • Spoke publicly in seminars of 50-100 people on admissions process & student life • Assisted the Office of the President with Matriculation & Commencement ceremonies & activities
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  • Sea Education Association
    Student & Crew
    Sea Education Association Nov 2009 - Dec 2009
    Falmouth, Ma, Us
    On-shore preparation + 1 month at sea aboard the SSV Corwith Cramer Dec 2009 to add new data sets across several of SEA's ongoing research projects.• Assisted with sail-handling, equipment deployment, chart plotting & navigation• Aided in the specimen & data collection of all student projects onboard• Presented new data on ocean acidification's effects on Caribbean calcareous pteropod shells
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  • Boston University Adlab
    Creative Freelancer
    Boston University Adlab Sep 2008 - Dec 2009
    Boston, Ma, Us
    • Collaborated with 40 client teams to produce advertising, copy & web design • Coordinated weekly meetings with 25 agency members for account updates • Offered weekly office hour consultations on creative work for client teams
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  • World Wildlife Fund
    Antarctic & Southern Ocean Initiative Intern
    World Wildlife Fund May 2009 - Jul 2009
    Washington, Dc, Us
    • Researched fisheries, certification assessments & CCAMLR initiatives in relation to bycatch species• Drafted fact sheets regarding the ASOI using a compilation of diverse expert information • Assisted in graphics layout & copy development for WWF website content
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  • Ictus Initiative
    Social Media & Public Relations Intern
    Ictus Initiative May 2008 - May 2009
    • Created & encouraged the use of blogs & other social media by our clients & office • Compiled weekly research on current news items for clients to read & comment • Updated monthly reports for clients to monitor company projects & results
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  • Butv10'S Bay State
    Director Of Public Relations
    Butv10'S Bay State Jan 2008 - May 2009
    Boston, Ma, Us
    • Assisted with set setup & captured promotional images of actors both on and off-set• Created & distributed print promotional content throughout campus• Organized events & public screenings of new episodes
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Sara Randall Skills

Social Media Blogging Photography Inbound Marketing Seo Project Management Crm Research Marketing Salesforce.com Training And Development Basic Photoshop Marketing Management Email Marketing Social Media Marketing Online Marketing Content Marketing Jira Leadership Customer Engagement User Adoption Confluence Ms Office Suite Facebook Wordpress Twitter Public Relations Microsoft Office Iwork Indesign Digital Marketing Abm

Sara Randall Education Details

  • Boston University
    Boston University
    Marine Science Minor

Frequently Asked Questions about Sara Randall

What company does Sara Randall work for?

Sara Randall works for Backblaze

What is Sara Randall's role at the current company?

Sara Randall's current role is Sr. Marketing Operations Manager.

What is Sara Randall's email address?

Sara Randall's email address is sararandall@me.com

What is Sara Randall's direct phone number?

Sara Randall's direct phone number is +120769*****

What schools did Sara Randall attend?

Sara Randall attended Boston University.

What are some of Sara Randall's interests?

Sara Randall has interest in Collecting Antiques, Exercise, Marine Mammal Conservation, Nascar, Home Improvement, People Watching, Cooking For Groups, Reading, Sports, The Arts.

What skills is Sara Randall known for?

Sara Randall has skills like Social Media, Blogging, Photography, Inbound Marketing, Seo, Project Management, Crm, Research, Marketing, Salesforce.com, Training And Development, Basic Photoshop.

Who are Sara Randall's colleagues?

Sara Randall's colleagues are Rod Alemania, Evelyn D'an, Alison Mcclelland, Mimi Kong, Siyao Wang, Cpa, Duong Duong, Michael Aldridge.

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