Sarah Abramson Email & Phone Number

Cambridge, United Kingdom

Cambridge

Cambridge, United Kingdom

The Running Academy provides online coaching courses to support runners of all abilities. I created the concept for the business, developed the content and resources, and built the entire website and courses within an online platform. Creation of video and written content, as well as authoring of all written resources, drawing heavily on experience as a.

Cambridge, United Kingdom

• The Flying Runner is an online magazine, publishing training articles for runners, as well as selling unique and personalised running-themed gifts. My experience as Director and Founder:
• Growth of the company from scratch to six-figure revenue, with multi-thousands of followers on social media platforms.
• Responsibility for all aspects of the business: management, marketing, customer service, finance, supplier sourcing and management, inventory/stock control, systems, website, and publishing.
• Creation of outstanding written and verbal communications, ranging from publishing articles and videos, through to crafting compelling marketing messages. This has included working with sports scientists to write.
• Creative use of a variety of marketing channels including social media, events, print, email marketing, and using shareable content to boost sales on a tight budget.
• Development of branding and identity, with consistent messaging across platforms.

• I established Textbook Toolkit as a freelance consultancy for educational publishers, providing consultancy and services in editorial and marketing. Client list includes Cambridge University Press, Pearson.
• Consultancy for strategic publishing planning, brand development and product strategy.
• Product list management and commissioning. Marketing and communications projects:
• Marketing planning: working with clients to develop plans for products and lists. Researching market data to support the planning process.
• Copywriting, for marketing purposes, product information and internal communications.
• Market research with detailed analysis of results, market data and competitor research. Editorial projects:

Cambridge, United Kingdom

• As the lead within the Textbook Development team I worked with stakeholders across the organisation to build and promote the academic textbook publishing programme, developing workflows, processes and systems. This.
• Strategic direction of the textbook programme and team within Academic publishing.
• Editorial development work on key textbooks, working with academic authors.
• Market research for new commissioning potential, working with editors to build target lists.
• Coordination of information systems development, workflows and website presence.Achievements
• Core contribution to a strategic review process for Academic publishing priorities, and subsequent implementation of increased textbook focus.

Harlow, United Kingdom

• This role involved marketing responsibility of products across Europe, Middle East and Africa for Pearson’s high profile higher education Science and Maths textbook lists. Responsibilities
• Marketing of the Biology, Chemistry, Physics, Mathematics, Healthcare & Sport Science lists in the Higher Education division, including international best-sellers such as Campbell Biology.
• Coordination of sales team activities and presentations to ensure increased sales.
• Product development, budget management, responsibility for product forecasting.Achievements
• Exceeded ambitious sales targets for three years running.
• Awarded “International Marketing Manager Award” for 2003.

Ma Hons, History, Ii:I

St John's College

Advanced Certificate