The Running Academy provides online coaching courses to support runners of all abilities. I created the concept for the business, developed the content and resources, and built the entire website and courses within an online platform. Creation of video and written content, as well as authoring of all written resources, drawing heavily on experience as a running coach and athlete. I have set up collaborations with expert advisors to support specialist content, and am responsible for building relationships with potential business development partners such as charities and race organisers.

The Flying Runner is an online magazine, publishing training articles for runners, as well as selling unique and personalised running-themed gifts. My experience as Director and Founder:• Growth of the company from scratch to six-figure revenue, with multi-thousands of followers on social media platforms.• Responsibility for all aspects of the business: management, marketing, customer service, finance, supplier sourcing and management, inventory/stock control, systems, website, and publishing. • Creation of outstanding written and verbal communications, ranging from publishing articles and videos, through to crafting compelling marketing messages. This has included working with sports scientists to write interviews and articles on recent research for a general audience.• Creative use of a variety of marketing channels including social media, events, print, email marketing, and using shareable content to boost sales on a tight budget.• Development of branding and identity, with consistent messaging across platforms.• Hands-on technical development of The Flying Runner website in Wordpress, with ecommerce and content integration; and The Running Academy online courses in Kajabi.• Development of integrated systems such as Mailchimp for email marketing.• Event presence at several large Expos, coordinating logistics for a complex exhibition stand.

I established Textbook Toolkit as a freelance consultancy for educational publishers, providing consultancy and services in editorial and marketing. Client list includes Cambridge University Press, Pearson, Wiley-Blackwell, Hodder, Oxford University Press, Cambridge Education Group, Elsevier, Cambridge Digital, and CourseSmart.Consultancy and training projects:• Consultancy for strategic publishing planning, brand development and product strategy. • Product list management and commissioning. Marketing and communications projects:• Marketing planning: working with clients to develop plans for products and lists. Researching market data to support the planning process. • Copywriting, for marketing purposes, product information and internal communications.• Market research with detailed analysis of results, market data and competitor research. Editorial projects: • Overseeing management and production of products (print or digital), from commissioning and planning stage, and development of content, through to publication.• Experience coordinating a range of suppliers, including freelancers, copy-editors, digital developers, illustrators, indexers, typesetters, and printers.• Development editorial work, and project management of content resources across a spectrum of academic subjects. Coaching authors through the development process.• Interactive and digital content development for websites, supplementary resources, eLabs and electronic assessment tools.

As the lead within the Textbook Development team I worked with stakeholders across the organisation to build and promote the academic textbook publishing programme, developing workflows, processes and systems. This required clear communication, collaborations and negotiating skills. Responsibilities• Strategic direction of the textbook programme and team within Academic publishing.• Editorial development work on key textbooks, working with academic authors.• Market research for new commissioning potential, working with editors to build target lists.• Coordination of information systems development, workflows and website presence.Achievements• Core contribution to a strategic review process for Academic publishing priorities, and subsequent implementation of increased textbook focus.• Reviewed textbook publishing systems and approach, and liaised across the organisation to achieve improvements.

This role involved marketing responsibility of products across Europe, Middle East and Africa for Pearson’s high profile higher education Science and Maths textbook lists. Responsibilities• Marketing of the Biology, Chemistry, Physics, Mathematics, Healthcare & Sport Science lists in the Higher Education division, including international best-sellers such as Campbell Biology.• Coordination of sales team activities and presentations to ensure increased sales.• Product development, budget management, responsibility for product forecasting.Achievements• Exceeded ambitious sales targets for three years running.• Awarded “International Marketing Manager Award” for 2003. • Awarded “Higher Education Marketing Manager of the Year” in Europe, Middle East & Africa, two years running, for 2003 and 2004.• Initiated and presented a successful business case to senior management, resulting in the recruitment of a full-time Publisher for a new Nursing & Healthcare list.• Acquired extensive experience of market research and development, market seeding, sales team support, and successful marketing strategies and planning.