Sarah Dutton Email & Phone Number

London, England, United Kingdom

Strategy: Responsible for Content & Brand marketing strategy, planning and execution to deliver results against business vision.Leadership: Managing and developing a team of channel experts to build audience awareness and drive web traffic through to business opportunities.Content Marketing: Collaborated with stakeholders across the business to develop engaging, user-focused campaigns that influenced 3,500 contacts and new business deals totalling $166k revenue. Formats: guides, reports, blogs, case studies and videos.Brand: Delivered a vibrant and market-leading rebrand featuring user-centric illustrations and messaging based on customer research. Rebranded website captured +192% new users, +180% Demo Requests and drove +114% revenue ($805k) Y-o-Y.Social Media: Led content and social strategy to grow followers by 11%, engagement +36% and traffic +62% Q-on-Q.Awards: Defined and executed new Awards strategy, scaling up results from zero to 15+ wins per year; boosting brand awareness with 16k organic social media impressions and +19% in brand search traffic.

London, United Kingdom

PR: Led PR campaigns for product launches, acquisitions, and a partnership with Kantar. Managing PR agency to double target output with 20 press articles, including an exclusive with TechCrunch, and reaching a total audience of 80 million.Content marketing: Launched a framework of guides, blogs and videos for social and email campaigns that resulted in 8000+ page views of 3.5 mins, a conversion rate of 12%, 560 downloads, 90 leads, and 13 business opportunities totalling $469k.Brand: Developed first brand Tone of Voice and guidelines for the business, increasing Demo Requests on the website by +250% and business opportunities +143% in the first month. Redeveloped digital brand mascot, achieving a customer UX rating of 9/10, mass internal popularity, and influencing renewal deals worth £48k.Diversity Equity & Inclusion committee member, supporting the culture and brand with blogs for International Women's Day and Black History Month.

London

— Creating and executing the UK brand strategy and plan to support the business growth strategy, working collaboratively with the marketing & communications and global teams. — Championing the brand internally, making sure all employees and groups understand and are engaged with the brand and its goals.— Project managing and delivering strategic campaigns across digital and traditional channels to engage key audiences and achieve business goals:UK Brand Advertising CampaignManagement of the overall campaign to time and budget, from project selection to stakeholder management and content creation. Working with designers, agencies and filmmakers to deliver effective high-end content and ensure the campaign's success across all channels:Campaign Strategy: support business growth by shaping brand perception and awareness in the minds of clients. Tactics: a dedicated microsite showcased outstanding stories through high-end films and write-ups. Audiences were driven to the site via national print and digital advertising, paid and organic social media, and internal communications.Results: 28,000 web visits, 64,000 video views and a +5% increase in social media followers. The four clients (Quorn, Network Rail, TfGM, Royal Academy of Music) endorsed the films, sharing directly with a combined audience of 250,000 social media followers.

London, United Kingdom

Responsible for delivering engaging, outcome-based marketing campaigns to achieve key objectives for the UK business, from strategy and planning to idea generation, project management and delivery:Rebrand Campaign• The aim: generate a positive internal response to the new global WSP brand amongst 7,200 UK colleagues, by launching the brand in an exciting and engaging way. • Tactics: 54 celebratory all-staff events took place across UK offices and 7,200 branded goody bags landed on the desks of all employees on launch day. A global app encouraged colleagues to share logo-selfies on social media using #WeAreWSP • Results: 73% of colleagues said they were ‘proud of the new brand’ in an internal survey 6 months after the launch.Healthy Buildings Campaign• The aim: kick-start a new business stream providing Healthy Buildings services and advice to property clients by raising WSP’s profile and generating business leads.• Tactics: An online Toolkit of useful PDF and video guides launched on #WorldHealthDay and was shared via social media, industry bodies and directly with clients.• Results: £11k worth of new business won/proposals requested, 10 client conversations started, 1,840 visitors to the toolkit webpage, 1,073 guides downloaded, 436 video views.Aviation Week Campaign • The aim: position WSP to win future work at UK airports by raising awareness of the team’s expertise in aviation, and communicate that ‘we’re great people to work with’.• Tactics: an interactive ‘airports of the future’ infographic and feature articles were hosted on a campaign webpage and shared with target audiences via social media. An internal ‘Recycled Plane Competition’ ran nationally for colleagues to participate in across the UK.• Results: External webpage visits increased 66% and internal engagement increased 300% compared to the previous year, with inventive planes designed and built across 20 UK offices.

London, United Kingdom

Producing and delivering targeted content for internal and external channels including: articles, campaigns, videos and infographics.• Campaigns - led the Internal Communications Work-stream for the WSP Internal Awards - delivering 14 successful Senior Leadership ‘Teatime’ events across the UK and producing the ‘We Are One’ internal engagement video - viewed by 54% of colleagues (against an average view-rate of 5%).• Video production - managed external agencies to produce and deliver effective recruitment and internal engagement videos.• Copywriting - internal magazine articles, marketing campaign materials and awards entries.• Workshop facilitation - delivered workshops and brainstorms to build an understanding of business challenges and generate creative campaign ideas.• People development - coached junior executives and worked collaboratively with the wider Marketing & Communications team.

London

Promoted from Coordinator to Manager in 2013, I was responsible for delivering an extensive schedule of marketing and communications to enhance reputation and ensure revenue targets were met.• Brand management - Managed the re-brand including tone of voice, brand guidelines and a suite of logos. Acted as brand guardian, supporting the team to ensure consistency.• Content marketing - Developed and delivered engaging, targeted and sharable content marketing deliverables including articles, guides, top tips, videos, blogs, infographics, photo competitions and expert Q&As.• Social media - Implemented multiple social media campaigns simultaneously across Twitter, LinkedIn and Facebook. Delivered an industry expert Twitter Q&A to promote an event that delivered 115% against revenue target and increased followers by 47% above the average rate.• Email marketing - Delivered a schedule of targeted and engaging email marketing campaigns with an average click-through rate of 3.3% (against an industry average of 2.8%).• Copywriting - Produced the monthly e-zine for an audience of 10,000 - achieving an open rate of 34% (outperforming the industry average by 55%).• Design management - Managed external design agencies to deliver marketing materials to time and budget. Coordinated design, print and content delivery for DBA annual publications.• People management - Recruited, managed and developed the Communications & Marketing Coordinator.

Old Street, London

• Coordinated communications schedule to time and budget.• Coordinated the Design Effectiveness Awards programme.• Compiled monthly e-zine - researching images and writing copy to maximise appeal.• Coordinated social media accounts: Facebook, LinkedIn and Twitter.• Live tweeted DBA events, increasing followers by 2% per event.• Maintained website: updating pages with news and changes on a daily basis.• Managed the re-design of the DBA brand: corporate documents, logos and tone of voice.• Event management for the Design Leadership recruitment campaign - a series of lunch events to recruit a founding board of brands such as GSK, Diageo, HSBC, Virgin and Nestle.

Bbc

Coordinated programmes to time and budget including Top Gear, Wild About Your Garden and entertainment documentaries. Managed shoots on location and in the studio and coordinated post-production including edits, voiceovers and graphics.

An in-store TV company producing and broadcasting in-store channels for Tesco, Boots and Toni & Guy as well as the Magnetic channel for bars.• Produced video segments for the Magnetic channel on London Fashion Week, Sprite Urban Games and the European Surf Championships, including researching, shooting on location and directing edits.• Coordinated online Southern Comfort advert including sourcing location, extras and props.• Produced interactive SMS Pub Quiz show including researching facts and sourcing images.• Coordinated promotional videos for O’Neills Irish Pubs including food and drink close-ups.