Scott Baker Email & Phone Number

Leadership and Team Management• Pioneered the talent development role, overseeing a team of 127 members, including 26 managers or supervisors and 7 directors, in a newly established position without a previous structure.• Developed and delivered comprehensive leadership development training programs tailored specifically for current managers and directors to enhance their strategic decision-making, management, and coaching skills.• Established a robust coaching structure encompassing best practices, goal setting, and expectation management, including the identification, documentation, and diligent follow-through of coaching sessions to ensure continuous improvement and accountability.• Designed a comprehensive onboarding and orientation process for new hires, enhancing early-stage employee engagement and knowledge ramp-up.Strategic Development and Training• Developed and delivered extensive training programs focusing on effective communication, conflict management, digital marketing strategy, and customer service excellence.• Created a 'New and Emerging Leaders' development program to nurture future leaders within the organization.Operational Excellence and Collaboration• Assisted with the rollout of new services and depreciation of third-party cookie targeting, optimizing operational processes and communication flows.• Established, refined, and evaluated ongoing training needs, aligning them with cross-team functions to develop core curricula to raise digital acumen.• Led monthly strategic collaboration sessions, enhancing cross-departmental synergy and innovation.• Developed a specialized training program that enhanced presentation skills to optimize performance reporting and boost upselling activities, thereby driving increased revenue and stakeholder engagement.Future Goals• Focus on leveraging AI and other advanced tools to enhance training effectiveness and meet the evolving needs of the digital landscape.

Remote

Leadership and Strategy• Led a digital advertising department with 27 personnel, including three directors, managing $35 million in digital advertising campaigns.• Joined monthly leadership and strategy sessions to communicate innovation potential within the team proactively and the broader Ad Operations organization, contributing significantly to digital evolution.Team Management and Development• Supervised and developed team members, ensuring the success of specified campaign KPIs and success metrics.• Conducted regular 1:1 and team meetings for training, development, and quality assurance of campaigns.• Fostered a culture of open collaboration and communication across multiple teams, sharing best practices and discovering new opportunities.• Emphasized performance collaboration, setting clear goals, benchmark timelines, and accountability check-ins. Documented coaching sessions and important communications to guide each team member toward their career aspirations.Operational Excellence and Client Retention• Drove team activities to exceed company priorities in growth.• Improved operational efficiencies and focus on talent development.• Supported an 85% retention rate of digital revenue with strong potential for upsell growth through strategic recommendations tailored to client needs.• Ensured campaign success by leveraging Performance Reporting Dashboards to provide insights, optimizations, and recommendations. Participated in optimization calls to continually enhance campaign success.Campaign and Account Oversight• Monitored holistic campaign performance metrics and pacing to ensure campaigns were on track for delivery and performing at or above industry benchmarks.• Led the development of Campaign Specialists to execute successful campaign launches.

New Jersey, United States

Develop and present multi-media marketing solutions in sales presentations of highest-tiered opportunities.

Morristown, New Jersey, United States

Multi-Media Strategist, SEO Product Lead, Web Dev Product Lead, Sales and Account Management Development

Morristown, New Jersey, United States

Recognized for consistently exceeding monthly, quarterly, and annual sales objectives. Conduct client needs assessment, prepare and present complete presentation, close sales. Service and increase existing client advertising sales revenue. Prospect and close new business sales. Consistently exceed monthly sales goals. Responsible for exceeding digital sales goals.

As a top-ranked Outside Sales Manager within a $1.4 billion multimedia organization, I have successfully managed an $18 million portfolio that spans digital media and print Yellow Page advertising services. I've led a diverse team of nine outside account executives, two major account executives, and three credit agents across four counties in northern New Jersey and one in New York. Under my leadership, the team has excelled in new business acquisition and new product sales, achieving a notable 15% improvement in credit risk account retention year-over-year in 2010.I have consistently managed the highest digital revenue in the Northern NJ Region, with significant growth on a base of $10.5 million. My execution of new product sales strategies has generated over $70,000 in combined print and digital sales. My achievements have been recognized on the regional Roster of Stars for digital revenue growth, and I was awarded for achieving the highest growth of a Northern New Jersey campaign.In my role, I focus on developing and motivating sales representatives, creating and monitoring sales goals through Salesforce.com, and devising comprehensive canvass plans and product strategies. I also develop and present divisional and regional training sessions to enhance team skills and drive success.Furthering my leadership skills, I completed the SHERPA Executive Coaching program, equipping me with advanced strategies to lead high-performing teams effectively.

Northern Nj

Highly ranked Digital and Print Account Executive/Sales Representative with a distinguished career in a $1.4 billion multimedia organization. Successfully managing over $760 thousand in annual revenue across four northern New Jersey markets, I have consistently achieved a 15.5% annual increase in digital growth. Recognized as a regional top performer due to my exceptional contributions to digital growth and daily sales targets.Core Responsibilities:Sales Execution: Initiate the sales process by identifying market potential, scheduling appointments, conducting needs assessments, and delivering tailored solutions through engaging presentations.Client Acquisition and Retention: Excel in acquiring new clients and developing existing accounts through strategic lead generation, qualification, and effective closing techniques. Regularly recommend new products and services to enhance client satisfaction. Performance Management: Process all sales activities into various systems, coordinate with support departments and vendors, and maintain proactive communication with clients by providing performance tracking and metrics.Expertise in Advertising Solutions:Desktop and Mobile WebsitesSocial Media MarketingSearch Engine Marketing (SEM)Search Engine Optimization (SEO)Reputation ManagementDigital Display AdvertisingVideo ProductionAdvertising in Yellow Pages directoriesDirect Mail MarketingMagazine VerticalsI am committed to leveraging an interactive and consultative approach to deliver optimal advertising solutions to small and medium-sized businesses. My approach not only drives new client acquisition but also ensures the retention and growth of existing accounts.

Bachelor Of Science - Bs, Business Administration And Management, General

Bachelor Of Science - Bs, Marketing