• Analyzed marketing performance to track, evaluate, and optimize investment returns.• Monitored and controlled marketing initiatives to ensure efficiency and effectiveness in achieving business goals.• Conducted forecasting processes to predict results and guide future marketing strategies.• Contributed to strategic decision-making by providing actionable insights on business performance.• Collaborated with cross-functional teams to enhance marketing performance and business outcomes.• Supported the development of data-driven strategies to improve overall business and marketing efficiency.

• Leveraged data to drive strategic decision-making and business growth by uncovering trends, patterns, and opportunities.• Developed and maintained BI dashboards and reports to monitor KPIs and optimize business processes.• Collaborated with cross-functional teams to translate business requirements into data-driven solutions.• Utilized advanced analytics techniques to provide actionable insights and improve business efficiency.• Proficient in SQL and data visualization tools, with strong skills in Python, transforming complex data into clear, actionable insights.

• Managed and optimized customer portfolios using Lead2Revenue management tools to ensure efficiency and effectiveness.• Led a team by organizing tasks and fostering collaboration to achieve successful outcomes.• Implemented data-driven solutions to enhance lead generation and optimize the entire sales process.• Focused on improving sales closures via telephone channels, ensuring seamless transitions in the customer journey.

• Developed and executed strategic plans for paid media campaigns, optimising digital marketing results.• I oversaw the creation of digital content, ensuring alignment with business objectives.• I produced detailed reports to refine strategies, improving campaign performance and efficiency.• I managed communication channels and built strong relationships with clients in sectors such as HR, energy, health and finance.

• I participated in the creation and management of paid media campaigns for finance, insurance and retail sectors.• I performed in-depth analysis of social platforms for the creation of KPI reports, optimising decision making.• I coordinated communication with clients and supported account management, ensuring high levels of satisfaction and positive project results.