Head of Events | Complete Event Program Management: Strategically establish the level of participation per business & business line needs. Design all marketing materials, assets, presentations & booth layouts to optimize customer and audience brand perception. Strategically craft the event package with showrunners to establish event scope and sponsorship and successfully negotiate to bring the package within budget. Establish quarterly and annual event marketing plans. Manage & execute all internal and external deadlines and vendors and collaborate cross-departmentally to achieve all KPIs set.Design & Creative Assets Lead: Strategically establish marketing asset needs based on business goals. Develop scope of work and operating procedures for all creative projects, including but not limited to video, social, marketing materials, and assets. Oversee the integration of brand experiences across multiple channels. Craft Campaign strategies and design. Develop, procure, and manage employee, tradeshow & client swag. Develop innovative booth design & experiences per show and company requirements.Head of Marketing Operations & Vendor Management: Streamline and optimize internal marketing procedures, processes, and decision gates. Continuously forecast and evaluate current operations for gaps, bottlenecks, and shortcomings, implementing flexible and cost-effective solutions. Planning, Budging, & Overall Strategy: Per the company's business needs and goals, develop an annual plan and budget, re-evaluate it quarterly, and adjust for current events, trends, and competitive landscape.

CREATIVE | BRAND | DIGITAL | EVENT | OPERATIONS | ADVERTISING | VIDEO PRODUCTION• Increase Client & Internal Brand Awareness through experiential marketing campaigns, customer loyalty programs, enhancement of customer touchpoints, brand activations, and traffic optimization A/B Testing• Establish client marketing plan based on goals for media, budget, timeline, revenue & advertising• Craft scope of work, solicit, evaluate, negotiate, hire & project manage third party media & event vendors.• Ensure proper execution of clients’ vision on all marketing campaigns • Direct and/or shoot all videography & photography projects• Design company visuals (documents, menus, posters, signage, logo, etc)• Manage models & talents• Maintain and update cost-benefit analysis throughout the duration of the project• Client visual merchandising, store layout, pop-up staging, and onsite commercial design• Evaluate client operations to maximize spend and increase their customer satisfaction• Establish Social Media Influencer opportunities and negotiate terms• Generate and adhere to marketing budget• Oversee, design, build and maintain social media presence (internally & externally)• SEO editing and enhancing • Develop prototype websites and A/B test various E-Commerce platforms • Purchase materials and negotiate supply agreements • Manage partnerships with local shops and ensure purchase order fulfillment • Organize and execute successful events• Manage and mentor all Magik Creatives and give insight to help expand each individuals’ platform, performance, and signature style

✤ Create branding, guidelines, strategy and plan for any newcompany brands or separate entities.✤ Develop and execute a comprehensive marketing strategy that increases brand awareness, generates leads, and drives revenue growth.✤ Develop and execute marketing campaigns across multiple channels, including social media, email, content marketing, and paid advertising, in some casing resulting in a 110% increase in website traffic and a 25% increase in conversions.✤ Increases brand visibility, thought leadership, and customer engagement.✤ Build, manage, and mentor high-performance marketing teams and contractors.✤ Work closely with cross-functional teams, including sales, operations, product, and customer success, to align marketing approach to business goals.✤ Social Media: Develop a strategy for each platform. Manage and oversee social media research and consumer intent modeling;✤ Website development, planning, alterations and improvement.✤ SEO optimization planning and execution✤ Establish a central resource for brand assets.✤ Competitor Monitoring & Counteraction Planning - Research, analyze and further develop the Unique Marketing Proposition.✤ Design & execute all company merchandising✤ Events & Tradeshows: Manage off-site product activations, pop-ups, or visual merchandising.✤ Manage projects with a schedule in place, a clear budget, andan organized task list.✤ Technology Audit and Utilization - Ensure that all proposedsoftware or software currently in use meets company needs andstandards.✤ Provide creative direction for all departments. ✤ Public Relations - Actively Seeking and CreatingOpportunities to capitalize on trending news and topics.✤ Preventive PR Check-ups & Research✤ Establish & manage marketing budget using historical data andprojected projects and goals.✤ Provide Creative Direction on all media projects and shoot,edit, or design when needed to get the project done.✤ Optimize customer experience and life cycle.

• Generate & increase high-quality leads• Work with and manage an internal team to develop strategies and execute tactics that communicate thebrand message• Lead unique project and product selling propositions through public relations, traditional and non-traditional marketing channels, emerging technology platforms, effective social media engagement, product design,concept planning, sales staffing, and events• Report to executive team regarding marketing operations, analytics, vision, and strategies including planning, budgeting, and forecasting for the marketing department• Direct internal marketing team and vendors• Develop a cohesive content strategy that drives brand awareness and demand• Manage and automate marketing processes and projects• Own the marketing calendar and ensure full adherence and transparency across the department• Manage the budget and reporting for the marketing department across all functions• Ensure knowledge and adherence to all brand guidelines and governance across all departments and external communications• Develop and manage a central resource of all brand assets and guidelines.• Develop strategies that optimize the performance of the marketing department and marketing programs/campaigns.• Research, implement and evaluate all marketing tools and software• Brand development, management & creation for main brand and all subsidiaries• Manage all third party or contracted partners, collect bids and execute contracts• Oversee, execute, and develop all websites, assets and SEO rankings• Monitors competitor marketing and promotional activities.• Work closely with Sales Leadership to develop a comprehensive sales and marketing strategy. • Social Media: Develop strategy and content for each platform.• Public Relations - Actively Seeking and Creating Opportunities. Preventive Check-ups are done through the Brand Health Check-Ins to negate any negative news, reviews, or trolls.

• Prepare time, cost and labor estimates for construction projects by analyzing project drawings, specifications and RFPs (Request For Proposal), including conceptual and budgets• Review customer contracts• Perform detailed quantity take-offs and specify scope internally when needed• Submit & Prepare detailed project proposals and associating client facing documents• Attend Pre-Bid Meetings and/or site visits• Minimize lost profits by identifying project risks, subcontractor portfolio and/or scope gaps• Communicate with Owners, Architects, Construction Managers, Real Estate Companies & Engineers to ensure the vision isproperly communicated, priced & executed.• Coordinate a successful internal department handoff of all projects and documents• Assist with all Estimating Department Organization efforts.• Maintain bid log of documents, prepare detailed SOW (Scope of Work) for subcontractors, and follow up extensively with allsubcontractors• Develop Subcontractor & Trade Partner relationships• Price self-perform and specialty contractor work for projects using various delivery methods• Maintain and update subcontractor/vendor list• Create and initiate subcontractor/vendor solicitation marketing & plan room

o Prepare time, cost and labor estimates for construction projects by analyzing project drawings, specifications and RFPs (Request For Proposal), including conceptual and budgets o Perform detailed quantity take-offs and specify scope internally when neededo Submit & Prepare detailed project proposals and associating client facing documentso Attend Pre-Bid Meetings and/or site visitso Meet and establish all core deadlines for the RFP submission.o Thoroughly communicate all RFP requirements with Business Development, Marketing and Proposed Construction team to collaborate and go above client expectationso Minimize lost profits by identifying project risks, subcontractor portfolio and/or scope gapso Communicate with Owners, Architects & Engineers to make sure their vision is properly communicated and pricedo Coordinate a successful internal department handoff of all projects and documentso Assist with all Estimating Department Organization efforts.o Maintain bid log of documents, prepare detailed SOW (Scope of Work) for subcontractors, and follow up extensively with all subcontractorso Develop Subcontractor & Trade Partner relationshipso Maintain and update subcontractor/vendor listo Create and initiate subcontractor/vendor solicitation marketing & plan roomo Coordinate and arrange all Subcontractor Eventso Execute all subcontractor Master Agreements

• Business Development: Attend meetings, Job site walks and assist with design direction• Accurately read architectural plans to determine the scope of work• Perform material take-off and create a detailed job cost estimate report for all jobs• Sort project invitations and manage the bidding process • Produce custom bids for jobs & repairs that include material costs, labor and company mark-up• Determine potential problematic factors, submit RFIs and present alternatives • Offer Value Engineering options to the clients to assist them with staying within budget• Gather product cost, bids from subcontractors, service estimates, and negotiate the terms of agreement• Effectively translate design drawings and vision to field application • Oversee the internal progression of the project and ensure the project remains within budget • Negotiate costs with vendors and subcontractors• Establish and maintain project budgets, contracts, and internal costs• Defend budget to clients and ensure that the project stays within budget • Track materials for timely delivery • Coordinate with internal and external team members to ensure project success • Develop all client facing documents • Establish proper internal procedures, evaluate software efficiency against cost, and overall company budgets• Control ALL project expenditures by staying within or UNDER approved budget• Oversee all subcontractor work to ensure a quality job is done• Disaster relief: If mistakes are made, gather details, plan/execute Plan B-Z, implement new protocols to reduce the chances of the issue arising again and hold the proper party accountable for the mistakes made

• Coordinate, instruct, and manage internal and external departments to ensure client satisfaction• Analyze blueprints, plan specifications, proposals, design drawings, and other documentation to prepare time, cost & labor estimates in a compromised bid• Compute cost factors used from preparing estimates and determine cost effectiveness• Consult with clients, vendors, and others to discuss plans/projects and formulate estimates and resolve problems• Prepare contracts that include cost, scope of work, responsibilities, and product/service warranty information. • Produce custom bid and estimate for all jobs, repairs and materials • Determine profitability and margins on all work• Investigate and remedy issues with the potential to affect profitability & implement a solution that will decrease loss or provide proof for non-liability • Schedule and plan job installations for new starts and warranty repairs • Process purchase orders received from builders and contractors; submit edits on all discrepancies • Collect on all unpaid invoices• Maintain records of all job activities to ensure that all changes made are billable to client• Create invoices and make sure the entire scope of work was accounted for• Manage 9 builder accounts (3 out of 9 were custom builders) with each builder processing 150-600 homes a year• Estimate jobs using programs and manual take-off techniques to provide amounts per room• Create matrices for production homes for builders and design center use to increase the home approval process• Train new and old sales personnel on Measure, proper communication techniques, and common field issues and resolutions • Problem solve and implement new procedures when systematic issues arise • Successfully lead a company wide change to reduce the usage of paper goods and rendered older filling techniques obsolete

• Collaborate with a team to consolidate multiple websites into one seamless product • Edit and proof website’s HTML coding and site functionality • Maintain and accomplish positive rankings on various search engines • Manage client Google Adwords• Report advertisement campaigns’ effectiveness by viewing different metrics of data• Determine an audience profile and develop relevant new content to target the specified audiences • Create and edit client memorandums• Engage, promote, and advertise using multiple social media avenues