▪ Lead and oversee all marketing initiatives for the Spokane Division homebuilding operation▪ Execute corporate campaigns and strategies adhering to brand guidelines and timelines▪ Manage digital advertising strategies, model home merchandising, signage, product marketing, web updates, champion customer experience engagement, and a variety of other functions▪ Proactively collaborate with leaders across the country to share and apply best practices▪ Key driver for increased brand awareness, quality online and in-person leads, and sales growth

▪ Strategic planning and execution to advance sales, marketing, and communication objectives— ensuring efforts generate traffic to communities and lead capture forms while bolstering brand▪ Served on the regional management team and as the primary marketing contact working directly with sales, construction, customer service, land, purchasing, operations, and corporate marketing▪ Managed inventory home marketing, all aspects of community and model home appearance, community launch processes, and all signage to drive traffic to communities and model homes▪ Designed and executed e-blasts, drip campaigns, pre-sale and reservation campaigns▪ Managed all regional events, sponsorship, charitable giving, and handled all community relations▪ Salesforce CRM manager and trainer; conducted digital marketing analysis--adjusting SEO, Google AdWords, Zillow/BDX based on impact and alignment with available sales opportunities▪ Created and managed all social media, advertising, regional marketing materials and media assets while maintaining corporate branding standards and adhering to protocols and processes▪ Created and executed marketing budget; presented monthly marketing results to executive team, presented quarterly strategic plan to marketing director, regional director, and sales manager

▪ Developed comprehensive marketing plan, sales strategy, and budget—followed by strategic execution of initiatives, all collateral production, and managed staged models in 12 communities▪ Supervised marketing team, managed department’s priorities/project workflow, managed vendors ▪ Built and maintained multiple websites with continuous improvements to enhance user experience ▪ Wrote copy and developed original content for all print and digital marketing—creating and managing SEO, SEM, social retargeting, web conversions, lead capture, and interest lists▪ Maintained CRM system, collected/nurtured leads, managed social media accounts, email campaigns, events, photo/video production, ads, signage, and sponsorships▪ Created customer journey focus group, analyzed data and impact; distilled info to drive sales

▪ Served as account executive, lead client relationship and project manager; provided comprehensive market development, business growth, and funding services — leading the market launch strategy and implementation for 6 companies▪ Collaboratively researched, wrote, and responded to several multi-million dollar RFP's▪ Utilizing new marketing materials, worked the tradeshow floor as an extended member of a client’s team, personally negotiating and closing several international orders at their national launch

▪ Advised, mentored, and provided solutions-oriented business development support for numerous start-up and high growth technology-based businesses with delivery of comprehensive, customized entrepreneurial support services from concept through commercialization — serving as accelerator services business consultant, account manager, and point of contact for direct engagement with client leadership teams▪ Completed 30+ customized market research reports, provided detailed and constructive feedback on over 60 business plans, aided clients in the process of garnering angel investments and venture capital funding, provided insight into brand positioning, go-to-market strategies, competitive analysis, operations, finance, and exit strategies ▪ Internally, led the Accelerator Services team — advancing process development through a company merger, managed the state-wide IP/BizNet legal services program, university/client internships, and MBA/graduate student services program, and also served as program manager for $4.5M revolving loan funds as lead consultant for 10 active loan clients

▪ Managed spinal rehabilitation business, supervised all staff, provided customer service and did all marketing, billing, HR, budgeting, & recruiting, while implementing strategies for growth▪ Created a financial management system to efficiently track collections and marketing impact to maximize revenue with metrics and monthly reporting for data driven decision making▪ Developed, designed, and implemented the largest chiropractic TV marketing campaign in the greater Spokane area, increasing collections by over 500% while staying under budget

▪ Independently owned, managed, and operated successful seasonal retail businesses in 3 states; involving all aspects and depths of entrepreneurship▪ Single-handedly grossed $100K within first 3 months, significantly exceeding sales goals