“When digital transformation is done right, it’s like a caterpillar turning into a butterfly, but when done wrong, all you have is a really fast caterpillar.”— George Westerman, MIT Sloan Initiative on the Digital EconomyThis quotation speaks to me as a Marketing and Communications executive working in the digital world. I drive growth through innovation and technology-driven, customer-focused integrated marketing programs that increase brand recognition and demand generation. I excel at building synergies across teams and business processes, creating vision, instituting best practices and driving alignment. Expert at utilizing technology, data and digital platforms to elevate the user experience. Notable Accomplishments:- Serving as Head of Marketing: Trusted business partner and extension of internal corporate marketing teams, expanding capability and MROI. Collaborated with C-level executives in defining and managing marketing initiatives: 12+ years with Verizon, more than six years with Cisco, long-term partnerships with Intel, MasterCard, Panasonic, Microsoft, 3M, Fitbit and Sam’s Club.- Developing Omni-channel Marketing and Communications Strategies: Architected the marketing frameworks for Cisco and Verizon that became the holistic models for ensuring cohesive messaging across complex organizations and a seamless customer experience.- Accelerating Revenue Growth: Led strategic growth initiatives and built integrated programs that led to 11% to 17% YOY increase in revenue and above industry average client retention.- Infusing Customer Insights to Differentiate: Created a unified vision of integrated marketing campaigns by connecting data and customer insights across channels and business groups.- Leading Teams: Built, led and coached high-performance teams while eliminating silos and enabling personal and professional growth.> Marketing Strategy and Operations> Business Development> Marketing Analytics and Insight> UX Design, Omnichannel Campaigns, Marketing Automation> Sales and Channel Activation> Global and National Programs