Steve Handler Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

Data and content science startup utilizing custom-built deep learning models to provide brands, agencies, publishers, studios and media companies with predictive analytics to determine what content will resonate with audiences and increase video effectiveness and ROI.- Identifying and developing new use cases and revenue streams - Making valuable industry introductions- Providing sales and process insights and leadership

New York, New York

Leading digital consultancy, helping media, entertainment and publishing companies navigate, transform and optimize critical operations in the linear, digital and advanced TV ecosystems.

New York. Ny

Leading a team of 40 Planning professionals in New York, Chicago, Los Angeles and Detroit for a portfolio of properties including NBC broadcast entertainment and USA and Syfy cable channels generating in excess of $3.0B in ad sales revenue annually. My responsibilities include exploring and addressing all potential models to generate incremental value and improve yield through creative packaging and pricing structures, cross-portfolio and cross-platform strategies and effective inventory management.In this role, I restructured the planning department to better meet the needs of the organization, leading the transition from legacy thinking to embrace new models as the business evolved and in the process delivered $500,000 in annual personnel savings.

New York, Ny

Reporting to the SVP, Advertising Sales, I was tasked with creating and leading Viacom’s first pricing & planning department. This included managing all aspects of pricing, planning, and inventory analysis, leading to significant improvement in revenue yield for networks generating in excess of $400MM.

New York, Ny

New York, Ny

New York, Ny

Repaired strained relationships between several key media buyers and USA Networks, returning and growing advertisers who had reduced or eliminated USA Networks from the prior year buys. I also identified and delivered new advertiser revenue and grew share on several key under-performing accounts. Selected by the SVP, Business Development to represent the sales staff on a committee charged with developing cross-platform strategies to best leverage and drive revenue against USA Network’s linear television properties and InterActive Corp’s transactional digital assets including Expedia and CitySearch.

New York, Ny

Reporting directly to the Chief Marketing Officer, I was responsible for managing all facets of the company’s largest and potentially most lucrative deal, a 4 year, $100MM General Motors / NetZero marketing alliance. In this role, I successfully developed innovative digital ad sales products to help General Motors expand their online reach and better target potential customers. In year one, I over delivered established performance criteria by 30%, leading General Motors to spend an incremental $3.0M. As Director of Eastern Region Sales, reporting to the President of Ad Sales, I co-managed the NY and Boston sales offices with a staff of 12 with responsibilities that included developing sales positioning, creating sales presentations, establishing price guidelines and setting,monitoring and providing senior management with visibility on budget performance. These. efforts resulted in achieving budget targets for 4 consecutive quarters.

New York, Ny

Reporting to the Manager, East Coast Sales, I was responsible for generating ad sales revenue for Fox Family Worldwide’s portfolio of media brands including Fox Family Channel, Fox Family Kids, Fox Kids Broadcast, Fox Kids Magazine, Family Channel radio & digital assets, Fit-TV and syndicated sports properties. My success in building and maintaining agency and client relationships and developing new business resulted in consistently exceeding sales targets

New York, Ny