Digital Marketing Associate
Current1. Created a brand awareness campaign & the company’s content marketing strategy which increased monthly leads.2. Created social media content.3. Repurposed content to expand the company’s social media & online presence in an efficient way.4. Developed a hashtag strategy to improve the reach of our content.5. Designed & created PPC lead generation campaigns on multiple social media platforms.6. Created an optimized landing page to increase conversions for PPC campaigns.7. Built targeted audiences for PPC ads to optimize the company’s ROI on their ad spend.8. Created optimized copy for landing pages and PPC ads to increase conversion rates.9. Designed a lead generation strategy that increased leads.10. Optimized a lead generation strategy that increased leads.11. Optimized the company’s emails that increased open rates and conversion rates.12. Used automation tools to set up an automated outbound lead generation campaign.13. Set up and managed a CRM from scratch.14. Created & optimized an email workflow with if/then triggers to optimize leads through the marketing funnel.15. Created copy for lead generation messaging.16. Utilized social media channels & group pages to find & prospect for potential leads.17. Provided customer service support to guide prospects into our marketing funnel.18. Increased sales.19. Performed competitor analysis, keyword research, & SERP Analysis for inbound marketing blog efforts using Ahrefs.20. Created blog article content based on extensive Ahrefs research & optimized it for SEO purposes.21. Implemented an effective blog promotion strategy via backlinking, social media, online publishing platforms, working with other publishers, & via content syndication. 22. Increased website traffic via inbound marketing tactics including blog & infographic creation.23. Established partnerships with industry experts to help further the company’s online presence.