Christina S. Email & Phone Number

New Lenox, Il, Us

New Lenox, Il, Us

• Spearheaded paid social initiatives for a major healthcare network and its 24 service lines, achieving a 300% budget increase over 2.5 years while navigating complex healthcare advertising regulations.• Orchestrated lead generation strategies for a private university, resulting in a 100% increase in leads and a 54% reduction in cost per lead through effective media planning, campaign pacing, and optimization of Google and Meta advertising campaigns.• Developed and implemented comprehensive digital marketing strategies for diverse clients, consistently exceeding performance targets and delivering significant ROI.• Owned digital marketing invoicing, media planning, and budget management, ensuring accurate financial tracking and optimal resource allocation to maximize campaign ROI.

• Managed the execution of creative digital marketing initiatives, overseeing project timelines, budgets, and resources to drive successful outcomes.• Collaborated with cross-functional teams to develop engaging content calendars aligned with brand objectives and audience preferences.• Identified content gaps and opportunities based on audience needs, industry trends, and research, contributing to increased website traffic and social media engagement.• Regularly tracked and analyzed content performance, utilizing data-driven insights to enhance content strategy and optimize campaign effectiveness.

• Strategized and executed high-impact Meta ad campaigns for clients launching digital products, managing ad spends exceeding $100k per month and achieving impressive conversion rates.• Developed and optimized full-funnel Meta ad campaigns, strategically targeting audiences at each stage of the customer journey to maximize conversions and drive revenue growth.• Managed a team of freelance creatives and digital campaign managers, effectively communicating the campaign strategy, brand voice, and performance objectives to ensure client satisfaction and goal attainment.• Provided in-depth analysis and regular reporting to clients, demonstrating the effectiveness of social media ad campaigns and identifying areas for optimization.

• Conceptualized, launched, and managed a successful e-commerce apparel brand serving diverse clients, including sports teams, businesses, and non-profit organizations.• Led a team of 5 in executing order fulfillment, business development, and field marketing initiatives, fostering a collaborative and results-oriented environment that maintained a 98% customer satisfaction rating.• Managed a team of freelance creatives and digital campaign managers, effectively communicating the campaign strategy, brand voice, and performance objectives to ensure client satisfaction and goal attainment.• Leveraged Etsy, Shopify, and WordPress to build and maintain the online store, optimizing product listings and website content for search engines to increase organic traffic and improve search rankings.• Implemented effective multi-channel marketing strategies, including social media advertising, email marketing, and local partnerships, to drive brand awareness and customer acquisition.