Christina S. Email & Phone Number

New Lenox, IL, US

• Spearheaded paid social initiatives for a major healthcare network and its 24 service lines, achieving a 300% budget increase over 2.5 years while navigating complex healthcare advertising regulations.
• Orchestrated lead generation strategies for a private university, resulting in a 100% increase in leads and a 54% reduction in cost per lead through effective media planning, campaign pacing, and optimization of Google.
• Developed and implemented comprehensive digital marketing strategies for diverse clients, consistently exceeding performance targets and delivering significant ROI.
• Owned digital marketing invoicing, media planning, and budget management, ensuring accurate financial tracking and optimal resource allocation to maximize campaign ROI.

• Managed the execution of creative digital marketing initiatives, overseeing project timelines, budgets, and resources to drive successful outcomes.
• Collaborated with cross-functional teams to develop engaging content calendars aligned with brand objectives and audience preferences.
• Identified content gaps and opportunities based on audience needs, industry trends, and research, contributing to increased website traffic and social media engagement.
• Regularly tracked and analyzed content performance, utilizing data-driven insights to enhance content strategy and optimize campaign effectiveness.

• Strategized and executed high-impact Meta ad campaigns for clients launching digital products, managing ad spends exceeding $100k per month and achieving impressive conversion rates.
• Developed and optimized full-funnel Meta ad campaigns, strategically targeting audiences at each stage of the customer journey to maximize conversions and drive revenue growth.
• Managed a team of freelance creatives and digital campaign managers, effectively communicating the campaign strategy, brand voice, and performance objectives to ensure client satisfaction and goal attainment.
• Provided in-depth analysis and regular reporting to clients, demonstrating the effectiveness of social media ad campaigns and identifying areas for optimization.

• Conceptualized, launched, and managed a successful e-commerce apparel brand serving diverse clients, including sports teams, businesses, and non-profit organizations.
• Led a team of 5 in executing order fulfillment, business development, and field marketing initiatives, fostering a collaborative and results-oriented environment that maintained a 98% customer satisfaction rating.
• Managed a team of freelance creatives and digital campaign managers, effectively communicating the campaign strategy, brand voice, and performance objectives to ensure client satisfaction and goal attainment.
• Leveraged Etsy, Shopify, and WordPress to build and maintain the online store, optimizing product listings and website content for search engines to increase organic traffic and improve search rankings.
• Implemented effective multi-channel marketing strategies, including social media advertising, email marketing, and local partnerships, to drive brand awareness and customer acquisition.