Summer Guo Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

1. Owning the West Europe tablet and PC products, responsible for market research, product positioning and messaging, marketing assets creation, and product launch strategy and execution to support achieving sales goals.2. Driving the end-to-end integrated marketing activities (e.g., paid & organic social, paid search, email, OOH) in collaboration with the internal teams and external agencies.3. Conducting campaign performance analysis and reporting to stakeholders. Providing… Show more 1. Owning the West Europe tablet and PC products, responsible for market research, product positioning and messaging, marketing assets creation, and product launch strategy and execution to support achieving sales goals.2. Driving the end-to-end integrated marketing activities (e.g., paid & organic social, paid search, email, OOH) in collaboration with the internal teams and external agencies.3. Conducting campaign performance analysis and reporting to stakeholders. Providing optimisation suggestions for future campaigns.Key contributions:1. HUAWEI West Europe Summer New Products LaunchWorked with 15+ team member across departments and supported project leader for project management. In charge of PC product launch strategy and preparation. Liaised with 3rd party agencies for event setup and digital campaigns . Achieved 400+ media and client attendees, 630+ press articles, 39 million digital reach and 1.82% CVR for the 1st month.2. IFA Exhibition & Autumn Products LaunchTook ownership of flagship tablet products launch strategy and preparation. Led the multi-channel campaigns for new product launch. Supported the project management and booth setup. Achievement: 3 months revenue - 8.16% higher than KPI; Digital performance: CTR - 0.33% higher than KPI, CVR - 0.12% higher than KPI. Show less

London, England, United Kingdom

1. Planned and executed a varied range of clients’ marketing campaigns via multiple channels (Social Media, Search engine, affiliate marketing, advertorials).2. Oversaw ad management, lead the data analysis, performance optimisation & reporting.3. Consulted clients on branding & digital marketing strategies and performance growth.4. Supervise project P&L to make sure multiples projects are delivered with budget limits, achieved client's expectation and KPI with a sustainable profit… Show more 1. Planned and executed a varied range of clients’ marketing campaigns via multiple channels (Social Media, Search engine, affiliate marketing, advertorials).2. Oversaw ad management, lead the data analysis, performance optimisation & reporting.3. Consulted clients on branding & digital marketing strategies and performance growth.4. Supervise project P&L to make sure multiples projects are delivered with budget limits, achieved client's expectation and KPI with a sustainable profit rate.Key Contribution:1. UK student accommodation brand digital marketing project Lead one of the UK’s biggest student accommodation brand's digital campaigns, including paid social, paid search and influencer campaigns. Help client to receive 6k+ qualified leads within one year.2. Kantar lead generation campaignOwned a lead generation campaign for Kantar. Achieved high SOI rate (4%+), SOI to DOI rate (75% +) and low DOI cost ($4 -).3. Property agency Foxtons digital campaignManaged UK property agency Foxtons' social channels and digital campaigns. Collected 700+ qualified leads within 3 months. Show less

London, England, United Kingdom

Shanghai City, China

1. Worked with marketing director to set the annual branding and marketing strategy for the business. 2. Delivered the B2B2C marketing strategy and cross channel campaigns that drives brand awareness and quality marketing leads. 3. Led new product launch strategy and execution, as well as industry exhibitions & seminars. 4. In charge of marketing collaterals and sales enablement creation, supported sales team for distributor management.

Master'S Degree, Marketing

The profound and practical courses advanced my professional knowledge in marketing and business management. Module names: Digital.

Bachelor'S Degree, Communication And Media Studies, 80+

Activities and Societies: Student Union ， Art Troupe During the four years of undergraduate studies, I served in the student union.