Tanisha Kumar Email and Phone Number

Worked with various Changemakers to market various events on social media and in person for the non profit organization through this scholarship position

•Worked with College Marketing & Marketing specialists’ team to create, plan and schedule engaging content for Instagram, Facebook, LinkedIn and X and looked at the website analytics to reach current students, alumni and prospective students.•Utilized Asana & Hootsuite to organize teamwork, Adobe Creative Suite & Canva to create social media content.

•Worked within a team of 9 as a strategist and partnered with Laneterralever (marketing agency) to build a marketing campaign for Hellman’s Mayonnaise to drive growth among Gen Z.•Pitched ideas like mini recipe books, Tik Tok challenges with mayonnaise, Hellman’s Mayonnaise merchandising, strategic brand partnership, travel size bottles to grab gen-z’s attention

•Worked in team of 5, won 2nd position for a competition to recommend top 10 places in Russia to start an alcohol marketing campaign based on historical data set and secondary research. Analytical methods used by the team: Hierarchical Cluster, cosine Similarity, Collaborative Filtering, DBSCAN Clustering.•Currently working on a project on popularity prediction for different music genres on Spotify

•Assisted in organizing engaging campus visit experiences for prospective students from United States & International students.•Provided front desk support, including managing shifts and utilizing Salesforce for various activities.•Contributed to achieving enrollment goals by promoting the university's offerings effectively.

•Worked in a student worker team to reconcile compensation rate reports and account reconciliation for various departments like ASU Housing, Outreach, etc using Excel and Workday.•Created visually appealing & comprehensive training materials, like infographics and PowerPoint presentations, to onboard and train new hires effectively. •Supported departments in maintaining financial health, transparency and fraud prevention.

•Collaborated with the Curriculum Development team to enhance English proficiency assessments and specialized exam materials like Quizlet flashcards, quizzes and tests.•Utilized Edusynch Software & Salesforce to efficiently manage, organize, and analyze student data, ensuring data accuracy and security.

•Worked in close collaboration with the Information Systems Officer and a team of interns and developed a proprietary local GPT model designed for analyzing company documents, enabling the extraction of valuable insights while maintaining the utmost privacy. •Created a secure video and text summarization solution utilizing LaMini, LLM (Large Language Model), an AI tool to summarize huge documents, business meeting recordings, training modules, etc.

Led a team to design and develop a logo and website for the company. Interacted with the Company’s team to understand the need of Artificial Intelligence (AI) in Healthcare based on which the website was developed. I along with my team member also understood how the company is planning to transform patient-care in the future through a AI/ML (Machine Learning) driven Telemedicine Solution.