I’m a seasoned writer, marketing strategist, and team leader with a mix of senior-level agency experience, strategic planning, creative direction, and razor-sharp industrial focus honed by more than 20 years of work collaborating with major B2B brands.I excel at using insights, creativity, and a forward-thinking approach to deliver smart, dynamic ideas for marketing transformation, bringing them to life through a collaborative spirit, a can-do attitude, and the ability to drive alignment with teammates and clients. My broad experience encompasses brand development, public relations, integrated marketing communications, and content development on both the corporate and agency side.I'm valued for guiding best-in-class campaigns, product launches, and content strategies to elevate market share and brand profile for existing and emerging brands.As an accomplished storyteller, I have a solid track record of crafting actionable, provocative content that consistently engages customers, creates brand excitement, generates top-tier media coverage, and supports the sales conversion process.Outside of work, I serve on the Board of Directors of the Dellora A. Norris Cultural Arts Center in St. Charles, Illinois, one of the most vibrant venues for smaller-scale art exhibits, concerts, and other visual and musical art performances in the western suburbs of Chicago.EXPERTISEThought Leadership | Marketing, PR & Brand Strategy | Brand Development | Marketing Communications | Content Marketing | Media Training | Advertising | Writing & Editing | Corporate Communications | Reputation Management | Internal Communications | Event Marketing | Creative Direction | Product Launches | Brand Integration & Product Placement | Team Leadership | Client Relationship Management | Project Management | Internal & External Resource Management | Brand Storytelling | Messaging & PositioningINDUSTRY EXPERIENCEAgriculture | Construction | Electronics | Energy & Utilities | Engineering | Environmental & Infrastructure Maintenance | Food & Beverage | Hospitality | Licensing | Logistics | Manufacturing | Media & Entertainment | Mill Products | Mining/Aggregates | Municipal/Public Works | Music | Oil & Gas | Transportation | Trucking | Waste Disposal | Wholesale Distribution
Listed skills include Media Relations, Marketing Communications, Integrated Marketing, Press Releases, and 38 others.
