Timothy Bowers Email & Phone Number

Minneapolis, Mn, Us

Eden Prairie, Minnesota, United States

Eden Prairie, Minnesota, United States

Eagan, Minnesota, United States

Greater Minneapolis-St. Paul Area

Provide oversight for creative strategy, annual creative budget, consumer-centric agile creative team members including two internal direct reports and six external contractors, and creative deliverables. Lead hiring, training, and digital media efforts for the creative team with agency partners and internal teams to ensure deliverables align with business objectives, message strategy, and brand guidelines.Key Achievements:• Directed creative strategy and execution for an employer branding campaign. Assisted in the development of the messaging platform to raise awareness for Optum and apply consideration for UnitedHealthcare. • Wrote the scripts for brand campaign business and functional commercials directed to our strategy talent pools that outperformed industry average by achieving 4% engagement rate on commercials on Hulu and Pandora.• Spearheaded transition, user testing, prototyping, persona development, and site mapping of creative asset site to a software-based platform to increase accessibility; resulted in 86% adoption rate and customizable assets reaching 43% of all downloads after launch.• Assisted in persona development, website personalization, SEO, and journey mapping for careers website.• Lead a creative team fulfilling both internal and external business requests with a 98% on-time completion rate.• Built a self-service creative model to reduce cost and delivery time for our department supported by internal resources, freelancers, and agency partners.• Lead the creative strategy and execution of video and photoshoots for the Employer Brand.Brand ambassador for partners to ensure design, messaging, and strategy were compliant within masterbrands and demand generation.• Managed and sourced promo and apparel store for Early Careers and functional teams to support in-person events.• Expanded the Employer Value Proposition across the enterprise. Wrote the scripts and developed the storyboard for EVP training animation explainer videos.

Greater Minneapolis-St. Paul Area

Provided senior-level graphic design support for global employer branding assets including digital educational materials for C-suite stakeholders, and analytics for internal departments.Key Achievements:• Effectively demonstrated capacity to multitask and set priorities in fastpaced environment by assisting in 4 website launches and completing over 120 digital assets for new acquisitions.• Built a full suite of co-branded recruitment material for merging Portuguese market while following style guidelines from acquired Brazilian companies.• Developed educational materials to guide our partners on the components behind the EVP and the promotion of Talent Office Program.• Worked with senior leadership to design templates to promote the human capital priorities for the c-suite audience. • Maintained and updated the multi-volumes of the Employer Brand Style Guides.• Used Google Analytics and Tableau to showcase marketing initiatives by leveraging data visualization strategies; designed and delivered 24 infographics each year and 30 digital one-pagers.

Minnetonka

Provided graphic design support for company initiatives including hiring, training, and social media. Developed and implemented visual systems and assessment methods, designed and coded CRM email templates, and created and facilitated training modules.Key Achievements:• Directed the UI efforts to populate careers website while assisted in mobile-first approach wireframing, user testing and review to reduce bounce rate.• Developed the visual system and scoring method for 76 Behavioral Interview Guides.• Designed and coded responsive CRM and ERP email templates within our mobile-first approach. • Contributed social media knowledge and A/B testing to elevate social media strategy; built and initiated over 10 image templates and trained team.• Designed quarterly analytics infographics for the Talent Acquisition department.

Greater Minneapolis-St. Paul Area

• Developed responsive wireframes and prototypes utilizing UX principles.• Illustrated website icons and texture per clients’ needs.

Edina, Minnesota

• Managed internal and external creative team members, activities with print vendors, social media properties, and coding for consumer website. • Leveraged industry knowledge, trends analysis, and demographics to illustrate/design stationery.

Typesetting, illustration, invitation design, customer service and sale manager.

Greater Minneapolis-St. Paul Area

Eco-friend package design, pattern making and branding

Bachelor Of Fine Arts (B.F.A.), Graphic Design

Courses in graphic design, visual systems, typography with a heavy emphasis on editorial illustration and conceptual skills.

Associate Of Applied Sciences, Web Design And Interactive Media

Courses in user testing, responsive design, HTML 5, CSS, javascript, php, js processing and animation within user-centered design.