Todd Smith Email and Phone Number
As an accomplished creative leader, I have consistently transformed complex challenges into innovative strategies that deliver results and drive growth. I prioritize collaboration, inspire teams to excel, and develop groundbreaking products along with compelling brand narratives. My leadership is anchored in calm, steady optimism and a firm belief that "we can always do better."---Throughout my career, Iβve developed an authentic creative leadership style based on my strengths and values:π ππ π ππ₯πππ§ππ©π ππ’π‘π‘πππ§π’π₯ //I value true cross-functional collaboration. I offer unique perspectives and drive impactful innovation by leveraging creative thinking to connect and amplify diverse disciplines, viewpoints, and skill sets. With a talent for seeing the big picture, I excel at transforming cross-functional insights into focused, actionable strategies.π ππ π ππ-ππ’π π£πππ«πππππ₯ //I value simplicity and storytelling. I've built a reputation for simplifying complex problems into understandable components. By leveraging my expertise in product and graphic design and my talent for clear visual storytelling, I inspire teams to take action and turn big ideas into reality.π ππ π πππ¦πππ‘ ππ§ππππ§π //I value versatility and adaptability. I compete to win and am not afraid to fail. If I donβt know something, I trust myself and my teammates to figure it out. I love learning new skills and seeking new challenges to push myself and those around me. Iβm confident I can be thrown into any situation and find a way to succeed.---Feel free to reach out or learn more at: toddsmithportfolio.com.
Haddad Brands
View- Website:
- haddad.com
- Employees:
- 558
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Vp Of DesignHaddad Brands Sep 2024 - PresentNew York City Metropolitan AreaAccelerating design strategy, innovation, and product creation for renowned brands, including Nike, Jordan, Converse, Hurley, Levi's, Ralph Lauren, Huggies, and 3Brand -
Creative Consultant - Brand Strategy | Innovation | Product Design | Graphic DesignMotor Creative Jun 2024 - Sep 2024Portland, Oregon Metropolitan Area
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Senior Design Director - Nike AccessoriesNike 2020 - 2024Portland, Oregon Metropolitan AreaCharged with creating a unified Accessories team and vision to unlock market potential. Led design for Bags, Headwear, Socks, and Equipment, managing 7 product designers and guiding a broader team of 18, including graphics, color, and materials. Developed innovation roadmaps, directed 20-40 projects per season, and collaborated with Footwear and Apparel teams to ensure harmonized product strategies.βͺ Played a key role in developing strategies for sustained double-digit growth, surpassing $2 billion in annual revenue by creating a comprehensive Accessories vision, establishing a product showroom, and presenting to over 300 partners, ensuring alignment and successful implementation.βͺ Strengthened collaboration, efficiency, and team development by creating and implementing a new βFocus/Flexβ work model, enabling designers to work across multiple product types effectively.βͺ Led the strategy to reset 3 major sock franchises within 2 years, successfully launching the new Unicorn chassis and ensuring smooth internal and external adoption through effective communication and presentations.βͺ Improved Headwear consumer and key account focus by collaborating with business teams to consolidate line strategy from 18 franchises to 9, and created creative space by reducing investment in low-performing styles. -
Design Director - Bags, Headwear, And EquipmentNike 2017 - 2020Portland, Oregon Metropolitan AreaFostered new strategic thinking and accelerated product excellence across key product categories. Managed 3 distinct design teams and product calendars, and maintained strong connections with separate Business and Development teams for each product type.βͺ Led design strategy that tripled Nike lifestyle bags growth to $260M in two years, initiated by a factory design sprint, generating 45 concepts in 4 days and launching 9 new styles in under 9 months (standard is 24 months).βͺ Revitalized a stagnant Headwear business, achieving double-digit growth and 100% line adoption across all 4 Nike geographies by establishing an Accessories-led strategy focused on versatility, material expression, and inclusive sizing.βͺ Achieved Nike sustainability targets for 100% of the total Headwear line and 63% of the total Bags line, outpacing Footwear and Apparel product engines.βͺ Directed the creative vision and launch of the Nike Flight ball, achieving a 30% improvement in flight accuracy with breakthrough aerodynamic innovations and a unique design. Ensured end-to-end project success, by collaborating with Nike Brand partners to align on narrative and deliver marketing assets. -
Design Director - Global Football EquipmentNike 2012 - 2017Portland, Oregon Metropolitan AreaAccelerated innovation across key product categories. Owned product strategy, innovation roadmaps, and R&D collaboration. Accountable for hiring, consumer insight gathering, design direction, and athlete testing/validation.βͺ Developed and launched the Nike Ordem ball, a groundbreaking welded football that surpassed Premier League players' expectations, resolved supply chain challenges, and reduced production time by 900%.βͺ Established new industry standards for sport performance graphics, driven by research, data-analysis, and collaboration with athlete vision specialists.βͺ Led the design strategy to build and grow the Mercurial shinguard line, achieving over 1 million units sold per year and $15 million in annual revenue by breaking the $25 price cap through continuous innovation. -
Senior Designer - Global Football EquipmentNike 2006 - 2012Portland, Oregon Metropolitan Area -
Designer 2 - Global Football EquipmentNike 2002 - 2006Portland, Oregon Metropolitan Area -
Designer 1 - Equipment Brand DesignNike 2000 - 2002Portland, Oregon Metropolitan Area -
Graphic DesignerMidnite Oil Creative 1999 - 2000Detroit, Michigan
Todd Smith Education Details
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Graphic Communication
Frequently Asked Questions about Todd Smith
What company does Todd Smith work for?
Todd Smith works for Haddad Brands
What is Todd Smith's role at the current company?
Todd Smith's current role is VP of Design at Haddad Brands // Creative Connector / Expert De-Complexifier / Design Athlete.
What schools did Todd Smith attend?
Todd Smith attended College For Creative Studies.
Who are Todd Smith's colleagues?
Todd Smith's colleagues are Elaina Le, PaweΕ Gil, Wesley Ching, Cesar NuΓ±ez, Ruben Rojas, Estoy Feliz, Yasmina Belabbes.
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Todd Smith
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Todd Smith
San Diego County, Ca
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