Todd Smith Email & Phone Number

New York City Metropolitan Area

Accelerating design strategy, innovation, and product creation for renowned brands, including Nike, Jordan, Converse, Hurley, Levi's, Ralph Lauren, Huggies, and 3Brand

Portland, Oregon Metropolitan Area

Portland, Oregon Metropolitan Area

Charged with creating a unified Accessories team and vision to unlock market potential. Led design for Bags, Headwear, Socks, and Equipment, managing 7 product designers and guiding a broader team of 18, including graphics, color, and materials. Developed innovation roadmaps, directed 20-40 projects per season, and collaborated with Footwear and Apparel teams to ensure harmonized product strategies.▪ Played a key role in developing strategies for sustained double-digit growth, surpassing $2 billion in annual revenue by creating a comprehensive Accessories vision, establishing a product showroom, and presenting to over 300 partners, ensuring alignment and successful implementation.▪ Strengthened collaboration, efficiency, and team development by creating and implementing a new “Focus/Flex” work model, enabling designers to work across multiple product types effectively.▪ Led the strategy to reset 3 major sock franchises within 2 years, successfully launching the new Unicorn chassis and ensuring smooth internal and external adoption through effective communication and presentations.▪ Improved Headwear consumer and key account focus by collaborating with business teams to consolidate line strategy from 18 franchises to 9, and created creative space by reducing investment in low-performing styles.

Portland, Oregon Metropolitan Area

Fostered new strategic thinking and accelerated product excellence across key product categories. Managed 3 distinct design teams and product calendars, and maintained strong connections with separate Business and Development teams for each product type.▪ Led design strategy that tripled Nike lifestyle bags growth to $260M in two years, initiated by a factory design sprint, generating 45 concepts in 4 days and launching 9 new styles in under 9 months (standard is 24 months).▪ Revitalized a stagnant Headwear business, achieving double-digit growth and 100% line adoption across all 4 Nike geographies by establishing an Accessories-led strategy focused on versatility, material expression, and inclusive sizing.▪ Achieved Nike sustainability targets for 100% of the total Headwear line and 63% of the total Bags line, outpacing Footwear and Apparel product engines.▪ Directed the creative vision and launch of the Nike Flight ball, achieving a 30% improvement in flight accuracy with breakthrough aerodynamic innovations and a unique design. Ensured end-to-end project success, by collaborating with Nike Brand partners to align on narrative and deliver marketing assets.

Portland, Oregon Metropolitan Area

Accelerated innovation across key product categories. Owned product strategy, innovation roadmaps, and R&D collaboration. Accountable for hiring, consumer insight gathering, design direction, and athlete testing/validation.▪ Developed and launched the Nike Ordem ball, a groundbreaking welded football that surpassed Premier League players' expectations, resolved supply chain challenges, and reduced production time by 900%.▪ Established new industry standards for sport performance graphics, driven by research, data-analysis, and collaboration with athlete vision specialists.▪ Led the design strategy to build and grow the Mercurial shinguard line, achieving over 1 million units sold per year and $15 million in annual revenue by breaking the $25 price cap through continuous innovation.

Portland, Oregon Metropolitan Area

Portland, Oregon Metropolitan Area

Portland, Oregon Metropolitan Area

Detroit, Michigan