Todd Smith

Todd Smith Email and Phone Number

VP of Design at Haddad Brands // Creative Connector / Expert De-Complexifier / Design Athlete @ Haddad Brands
new york, new york, united states
Todd Smith's Location
Portland, Oregon Metropolitan Area, United States
About Todd Smith

As an accomplished creative leader, I have consistently transformed complex challenges into innovative strategies that deliver results and drive growth. I prioritize collaboration, inspire teams to excel, and develop groundbreaking products along with compelling brand narratives. My leadership is anchored in calm, steady optimism and a firm belief that "we can always do better."---Throughout my career, I’ve developed an authentic creative leadership style based on my strengths and values:π—œ 𝗔𝗠 𝗔 𝗖π—₯π—˜π—”π—§π—œπ—©π—˜ π—–π—’π—‘π—‘π—˜π—–π—§π—’π—₯ //I value true cross-functional collaboration. I offer unique perspectives and drive impactful innovation by leveraging creative thinking to connect and amplify diverse disciplines, viewpoints, and skill sets. With a talent for seeing the big picture, I excel at transforming cross-functional insights into focused, actionable strategies.π—œ 𝗔𝗠 𝗔 π——π—˜-π—–π—’π— π—£π—Ÿπ—˜π—«π—œπ—™π—œπ—˜π—₯ //I value simplicity and storytelling. I've built a reputation for simplifying complex problems into understandable components. By leveraging my expertise in product and graphic design and my talent for clear visual storytelling, I inspire teams to take action and turn big ideas into reality.π—œ 𝗔𝗠 𝗔 π——π—˜π—¦π—œπ—šπ—‘ π—”π—§π—›π—Ÿπ—˜π—§π—˜ //I value versatility and adaptability. I compete to win and am not afraid to fail. If I don’t know something, I trust myself and my teammates to figure it out. I love learning new skills and seeking new challenges to push myself and those around me. I’m confident I can be thrown into any situation and find a way to succeed.---Feel free to reach out or learn more at: toddsmithportfolio.com.

Todd Smith's Current Company Details
Haddad Brands

Haddad Brands

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VP of Design at Haddad Brands // Creative Connector / Expert De-Complexifier / Design Athlete
new york, new york, united states
Website:
haddad.com
Employees:
558
Todd Smith Work Experience Details
  • Haddad Brands
    Vp Of Design
    Haddad Brands Sep 2024 - Present
    New York City Metropolitan Area
    Accelerating design strategy, innovation, and product creation for renowned brands, including Nike, Jordan, Converse, Hurley, Levi's, Ralph Lauren, Huggies, and 3Brand
  • Motor Creative
    Creative Consultant - Brand Strategy | Innovation | Product Design | Graphic Design
    Motor Creative Jun 2024 - Sep 2024
    Portland, Oregon Metropolitan Area
  • Nike
    Senior Design Director - Nike Accessories
    Nike 2020 - 2024
    Portland, Oregon Metropolitan Area
    Charged with creating a unified Accessories team and vision to unlock market potential. Led design for Bags, Headwear, Socks, and Equipment, managing 7 product designers and guiding a broader team of 18, including graphics, color, and materials. Developed innovation roadmaps, directed 20-40 projects per season, and collaborated with Footwear and Apparel teams to ensure harmonized product strategies.β–ͺ Played a key role in developing strategies for sustained double-digit growth, surpassing $2 billion in annual revenue by creating a comprehensive Accessories vision, establishing a product showroom, and presenting to over 300 partners, ensuring alignment and successful implementation.β–ͺ Strengthened collaboration, efficiency, and team development by creating and implementing a new β€œFocus/Flex” work model, enabling designers to work across multiple product types effectively.β–ͺ Led the strategy to reset 3 major sock franchises within 2 years, successfully launching the new Unicorn chassis and ensuring smooth internal and external adoption through effective communication and presentations.β–ͺ Improved Headwear consumer and key account focus by collaborating with business teams to consolidate line strategy from 18 franchises to 9, and created creative space by reducing investment in low-performing styles.
  • Nike
    Design Director - Bags, Headwear, And Equipment
    Nike 2017 - 2020
    Portland, Oregon Metropolitan Area
    Fostered new strategic thinking and accelerated product excellence across key product categories. Managed 3 distinct design teams and product calendars, and maintained strong connections with separate Business and Development teams for each product type.β–ͺ Led design strategy that tripled Nike lifestyle bags growth to $260M in two years, initiated by a factory design sprint, generating 45 concepts in 4 days and launching 9 new styles in under 9 months (standard is 24 months).β–ͺ Revitalized a stagnant Headwear business, achieving double-digit growth and 100% line adoption across all 4 Nike geographies by establishing an Accessories-led strategy focused on versatility, material expression, and inclusive sizing.β–ͺ Achieved Nike sustainability targets for 100% of the total Headwear line and 63% of the total Bags line, outpacing Footwear and Apparel product engines.β–ͺ Directed the creative vision and launch of the Nike Flight ball, achieving a 30% improvement in flight accuracy with breakthrough aerodynamic innovations and a unique design. Ensured end-to-end project success, by collaborating with Nike Brand partners to align on narrative and deliver marketing assets.
  • Nike
    Design Director - Global Football Equipment
    Nike 2012 - 2017
    Portland, Oregon Metropolitan Area
    Accelerated innovation across key product categories. Owned product strategy, innovation roadmaps, and R&D collaboration. Accountable for hiring, consumer insight gathering, design direction, and athlete testing/validation.β–ͺ Developed and launched the Nike Ordem ball, a groundbreaking welded football that surpassed Premier League players' expectations, resolved supply chain challenges, and reduced production time by 900%.β–ͺ Established new industry standards for sport performance graphics, driven by research, data-analysis, and collaboration with athlete vision specialists.β–ͺ Led the design strategy to build and grow the Mercurial shinguard line, achieving over 1 million units sold per year and $15 million in annual revenue by breaking the $25 price cap through continuous innovation.
  • Nike
    Senior Designer - Global Football Equipment
    Nike 2006 - 2012
    Portland, Oregon Metropolitan Area
  • Nike
    Designer 2 - Global Football Equipment
    Nike 2002 - 2006
    Portland, Oregon Metropolitan Area
  • Nike
    Designer 1 - Equipment Brand Design
    Nike 2000 - 2002
    Portland, Oregon Metropolitan Area
  • Midnite Oil Creative
    Graphic Designer
    Midnite Oil Creative 1999 - 2000
    Detroit, Michigan

Todd Smith Education Details

Frequently Asked Questions about Todd Smith

What company does Todd Smith work for?

Todd Smith works for Haddad Brands

What is Todd Smith's role at the current company?

Todd Smith's current role is VP of Design at Haddad Brands // Creative Connector / Expert De-Complexifier / Design Athlete.

What schools did Todd Smith attend?

Todd Smith attended College For Creative Studies.

Who are Todd Smith's colleagues?

Todd Smith's colleagues are Elaina Le, PaweΕ‚ Gil, Wesley Ching, Cesar NuΓ±ez, Ruben Rojas, Estoy Feliz, Yasmina Belabbes.

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