Tom May Email & Phone Number

Basingstoke, Gb

Basingstoke, Gb

Farnborough, England, United Kingdom

• Research, create and manage multiple content strategies across broker, public sector and life insurance• Produce content in line with brand values, working with freelance writers and business experts to produce• Responsible for the organic and paid promotion of content, including via Marketing Cloud, Twitter, LinkedIn and paid social campaigns• Manage and produce creative adverts and collateral across UK-wide brand campaigns and ongoing content campaigns, done in-house to allow more spend on media placement• Develop and enhance the skill set of the department by regularly offering training sessions and upskilling myself via online courses• Work across the Brand, Customer Communications, Customer Care, Digital and PR/Media Team to ensure best practice and continuous learning to develop and improve what we do.

Farnborough, Hampshire, United Kingdom

• Managed migration of two content hubs into one hosted in-house, combining over 400 articles and pages, and deal with the day-to-day management of the site• Designed and manage a content strategy across two content hubs (insurance brokers and public sector customers) which averaged 1,000 page views per day in 2020, an increase of 46% on 2019• Utilise business SEO expertise to produce content recommendations and opportunities• Manage paid promotion social media campaigns alongside an external agency • Use Adobe InDesign to allow in-house design work to be done for the first time, including producing creative PDFs, social media posts, adverts, posters and external banners• Use WordPress (formerly) and Sitecore to maintain, update and upload content, using Google Analytics and Oracle to then produce monthly reports to facilitate discussions on improvements• Design and distribute monthly content emails to over 15,000 customers and brokers using Poppulo and Marketing Cloud

Guildford, United Kingdom

• Managed the company website, responsible for all updates and articles using WordPress• Produced adverts for various marketing campaigns, including magazine, online, and radio• Provided analysis on customer feedback, mystery shopping results, and new client enquiries

Farnborough, United Kingdom

• Worked across several teams including Digital, Insight and Marketing Communications, displaying my flexibility and willingness to learn• Delivered informative articles on our broker facing content hub, displaying copywriting skills, engagement with the business, and an eye for relevant and engaging content

Level 4 Certificate, Professional Marketing, Distinction

Bachelor Of Science (Hons), Psychology, 2:2

- Completed PTY during third year at Zurich Insurance - Achieved 2:1 in dissertation - Achieved 2:1 in final year

High School Diploma, Graduated With A Gpa Of 3.3

- Achieved 52.18 credits, with a graduation requirement of 45 - American College Test (ACT) score: 27 (88th percentile in USA)