Tom May Email & Phone Number

Basingstoke, GB

Farnborough, England, United Kingdom

• Research, create and manage multiple content strategies across broker, public sector and life insurance
• Produce content in line with brand values, working with freelance writers and business experts to produce
• Responsible for the organic and paid promotion of content, including via Marketing Cloud, Twitter, LinkedIn and paid social campaigns
• Manage and produce creative adverts and collateral across UK-wide brand campaigns and ongoing content campaigns, done in-house to allow more spend on media placement
• Develop and enhance the skill set of the department by regularly offering training sessions and upskilling myself via online courses
• Work across the Brand, Customer Communications, Customer Care, Digital and PR/Media Team to ensure best practice and continuous learning to develop and improve what we do.

Farnborough, Hampshire, United Kingdom

• Managed migration of two content hubs into one hosted in-house, combining over 400 articles and pages, and deal with the day-to-day management of the site
• Designed and manage a content strategy across two content hubs (insurance brokers and public sector customers) which averaged 1,000 page views per day in 2020, an increase of 46% on 2019
• Utilise business SEO expertise to produce content recommendations and opportunities
• Manage paid promotion social media campaigns alongside an external agency
• Use Adobe InDesign to allow in-house design work to be done for the first time, including producing creative PDFs, social media posts, adverts, posters and external banners
• Use WordPress (formerly) and Sitecore to maintain, update and upload content, using Google Analytics and Oracle to then produce monthly reports to facilitate discussions on improvements

Guildford, United Kingdom

• Managed the company website, responsible for all updates and articles using WordPress
• Produced adverts for various marketing campaigns, including magazine, online, and radio
• Provided analysis on customer feedback, mystery shopping results, and new client enquiries

Farnborough, United Kingdom

• Worked across several teams including Digital, Insight and Marketing Communications, displaying my flexibility and willingness to learn
• Delivered informative articles on our broker facing content hub, displaying copywriting skills, engagement with the business, and an eye for relevant and engaging content

Level 4 Certificate, Professional Marketing, Distinction

Bachelor Of Science (Hons), Psychology, 2:2

- Completed PTY during third year at Zurich Insurance - Achieved 2:1 in dissertation - Achieved 2:1 in final year

High School Diploma, Graduated With A Gpa Of 3.3

- Achieved 52.18 credits, with a graduation requirement of 45 - American College Test (ACT) score: 27 (88th percentile in USA)