Troy Richards Email & Phone Number

Sarasota, Florida Area

Developed strategies for individual products as well as whole product categories. Executed product launches against company objectives to stay relevant and capture the next generation of consumers. Worked closely with R&D, Sales, Brand Communications, Commercialization, and a plethora of other departments to ensure a timely launched that is executed in a way to deliver on all KPIs. Trained and onboarded new hires of all levels on the Product Marketing team.The work can best be summarised as conducting research to identify opportunity gaps, presenting a positioning and campaign pitch to senior leadership for alignment, then working with a well developed, cross-functional team to execute against the vision. Post-sale analysis is also a part of the job as continuous improvement is something I feel you can never take your eyes off of. Regular meetings with our customer service department, training department, social media managers, etc. really help us keep a view on consumer perception.

Anderson, South Carolina, United States

Managed the Gas Powered Outdoor Power Equipment line of products as well as accessories. Managed a team of engineers in the USA, China, and Vietnam to hit production goals, value engineering targets, continuous improvement targets, and innovation. We launched 3 first to world products in the form of an inline axial handheld leaf blower, a turbo-charged backpack leaf blower, and a 3-in-1 string trimmer accessory head. I also raised our average Home Depot rating by .8 across all tools, bringing the average of our portfolio from 3.8 to 4.6 out of 5 stars on HomeDepot.com.Worked closely with our in-house creative agency to build content to support the outdoor business including but not limited to things such as commercials, how-to videos on the website, DIY tips & tricks, etc.2 things I am very proud of are the redesign I managed for our 2 cycle oil business and the tarriff mitigation. I rebranded the Ethanol Shield line of 2 cycle oil to speak more to the benefit of Ethanol management which resulted in a 22% spike in sales, with a reduction in cost due to more efficient packaging.Tariff mitigation was a first for me and while we saw a lot of competitors pull money out of their products, resulting in a worse product for the consumer, it is not something I could commit to. I challenged our engineers and we were able to pull out $5MM in value engineering, but we improved the performance of our products. Things such as piston coating had not been visited for a decade so there were actually cheaper, but better technologies available that we could take advantage of. At the end of the year, we had the highest margin products we have had in 15 years, the highest ratings on HomeDepot.com ever, and sales volumes that were pushing our capacity limits.

Monterey, Ca

Managed a territory of Home Depots from San Luis Obispo, CA to San Jose, CA where I was responsible for inventory, stocking, merchandising, and event planning. Worked towards sales goals based on comp percentages from the prior year. Lead all Western reps in comp percentage for 6 months and lead all California reps 18 of the 19 months I worked. I was promoted out after 19 months.I represented multiple brands within Home Depot: Milwaukee, Ryobi, Ridgid, Empire, Hart, Stiletto, Homelite, Toro, Hoover, orek, Dirt Devil, and more.

Bachelor'S Degree, Marketing

Bachelor'S Degree, International Relations And Affairs