Usama Arshad Email & Phone Number

Canada

Project: Natural Resources Canada: Canada Green Building Strategy (CGBS):Led the design of the new CGBS Webapp, a platform empowering Canadians to find retrofits for their homes or buildings that reduce emissions.Conducted thorough research through discovery techniques such as surveys, interviews, and competitive analysis to identify pain points and user goals.Utilized and facilitated design sprints to align clients and team members, generate design concepts, and conduct testing.Developed user journeys and flows to establish a deep understanding of the target user groupEmployed rapid prototyping techniques, iterating from low-fidelity to high-fidelity designs for continuous testing and improvement.Project: Natural Resources Canada: Risk-Based Inspection Planning Application (RBIP):Designed and developed an intuitive web application for explosives inspectors, streamlining their workflow by replacing manual paper-based processes and outdated Excel sheets.Led the transition to a more efficient system, resulting in increased inspections conducted and reduced time spent on paperwork.Conducted extensive research involving workshops, interviews, surveys, usability testing, and A/B testing with over 15 participants to understand user needs and goals.Utilized insights to create comprehensive user journeys and user flows, ensuring a seamless experience for inspectors.Collaborated closely with a team of 15+ inspectors to design and test wireframes, gathering valuable feedback for iterative improvements.Implemented KPIs to measure the performance, efficiency, and usability of the web application.

Developed effective UX strategies aligned with client goals, leveraging user research to create and maintain digital assets. Proficient in designing both low-fidelity and high-fidelity wireframes and prototypes for user testing and validation.Brightcove: redesigned the content manager interface to enhance the user experience. Implemented a user-friendly card view and table view system, enabling easy sharing, uploading, and management of videos.WhiteRhino: Improved the usability of the navigation bar for the Arkansas Children's Hospitals website, creating an intuitive and user-friendly browsing experience.

Design and developed the iDB lab website, conducted interviews to learn about the pain points of lab users and conduct an inventory of all machines.

Managing Personal FinancesConducted multiple research methods to learn about the factors that influence young adults spending habitsInterviews, Affinity Diagram, Diary Study, Cultural Models & AnalysisFacilitated and scheduled meetingsPAWSH: Performed multiple research methods including interviews and surveysDesigned affinity maps & empathy maps to analyze the data in order to design and create wireframes and prototypesManaged backlog items to ensure on time deliveryDesigned and Prototyped Wireframes for testingMarvel App:Led the research and prototype for the redesign of the desktop app to reduce the number of clicks to share and comment by 71%Developed and Managed the Gantt Chart to ensure team is on trackConducted multiple research methods; Competitive Analysis, SWOT, and User TestingDeveloped and Designed the Affinity map and Journey MapBleacher Report:Led the research using surveys, conducting business & competitive analysis, in order to design for users. Conducted usability testing to create iterative designs with a clickable prototype.

Bachelor Of Information, User Experience Design

Certificate, Design And Applied Arts

Completed a 400-hour, 10-week UX and Product Design certification that included working on different projects, user research, designing.