Vikas Dixit Email & Phone Number

Bengaluru, Ka, In

Bengaluru

Bengaluru Area, India

• Manage multiple accounts/clients for various banking domains and teams in various regions. The key accounts included one of the largest online payment processors in the world and a premier consumer financial services company in the US. • Automate and optimize the process and campaigns to improve the overall TAT and quality of output.• Oversee all aspects of the campaign, including day-to-day operations, hiring, co-ordination, and work allocation. • Lead a team of experts from different regions that are responsible for customer base management and analytics to drive key business KPIs across all customer touch points. • Consulting on existing marketing programs as well as new marketing initiatives related to brand building, acquisition, retention and cross-sell and customer engagement to the marketing managers, program managers, and technical support team.

Bengaluru Area, India

• Executed campaigns across multiple channels like Email, Direct Mail, System/Transactional Email, Banners, Facebook, SMS, and Online Media that include Co-marketing/Newsletter/Statement/Incentive campaigns etc.• Worked with the Onshore Marketing team to define metrics; measure, track, analyze, and regularly report on the effectiveness of overall campaign performance.• Involved in each step from campaign objective, planning, segments designing and preparation of targeting brief for all campaigns and tracking progress of projects and mange end-to-end campaigns execution.• Assisted multiple stakeholders to understand the requirements for the future campaigns and provide them with feedback to refine the campaign strategies.• Making sure that campaigns run to deadline and on budget.• Created multiple reusable objects to optimize and automate the Campaigns execution like Templates and macros.

• Strategy, industry, market, and client research, opportunity identification, stakeholder management. • Designed process for centralized Lead Generation and Management capability. • Managed and supported the data processing, analytics and data modelling to support the lead generation platform, marketing campaigns, new sales, cross-sell, up-sell etc. • Performed customer/market research to identify new opportunities. • Monitored campaign results by setting up reporting structures and Senior Management Dashboards for live tracking of overall initiatives to highlight the improvement areas. • Analyze the effectiveness of corporate marketing and sales campaigns, including direct mail, email, telemarketing, events, and other marketing activities. • Data review for trends, patterns, and causal analysis to assist clients. converting data into recommendations for client usage and understanding. Data Quality Checks. • Good experience of working with large volumes of data from disparate data sources, a solid analytical background, and the ability to collect data, analyze trends, and identify key marketing insights with a noticeable impact.

• Managed demand generation through secondary research for multiple products. • Utilize competitive analysis and secondary research to mine company databases, external data resources, and industry research to locate relevant information, studies, etc. • Manages team of 12 analysts who collect, test, evaluate and authenticate data. Train them with updated techniques and monitor their performances. • Project management includes planning, allocation, execution, and quality assurance. • Worked closely with technology team to customize client’s requirement.• Detailed competitor analysis and report creation. • Collaborated with the marketing database team to enable marketing campaigns on the researched data. • Used Salesforce for Sales enablement on different marketing campaigns through inbound and outbound tactics dashboards & reports for measuring ROI.

Epgbm, Global Business Management

Mca