Vikas Dixit Email & Phone Number

Bengaluru

Bengaluru Area, India

• Manage multiple accounts/clients for various banking domains and teams in various regions. The key accounts included one of the largest online payment processors in the world and a premier consumer financial services.
• Automate and optimize the process and campaigns to improve the overall TAT and quality of output.
• Oversee all aspects of the campaign, including day-to-day operations, hiring, co-ordination, and work allocation.
• Lead a team of experts from different regions that are responsible for customer base management and analytics to drive key business KPIs across all customer touch points.
• Consulting on existing marketing programs as well as new marketing initiatives related to brand building, acquisition, retention and cross-sell and customer engagement to the marketing managers, program managers, and.

Bengaluru Area, India

• Executed campaigns across multiple channels like Email, Direct Mail, System/Transactional Email, Banners, Facebook, SMS, and Online Media that include Co-marketing/Newsletter/Statement/Incentive campaigns etc.
• Worked with the Onshore Marketing team to define metrics; measure, track, analyze, and regularly report on the effectiveness of overall campaign performance.
• Involved in each step from campaign objective, planning, segments designing and preparation of targeting brief for all campaigns and tracking progress of projects and mange end-to-end campaigns execution.
• Assisted multiple stakeholders to understand the requirements for the future campaigns and provide them with feedback to refine the campaign strategies.
• Making sure that campaigns run to deadline and on budget.
• Created multiple reusable objects to optimize and automate the Campaigns execution like Templates and macros.

• Strategy, industry, market, and client research, opportunity identification, stakeholder management.
• Designed process for centralized Lead Generation and Management capability.
• Managed and supported the data processing, analytics and data modelling to support the lead generation platform, marketing campaigns, new sales, cross-sell, up-sell etc.
• Performed customer/market research to identify new opportunities.
• Monitored campaign results by setting up reporting structures and Senior Management Dashboards for live tracking of overall initiatives to highlight the improvement areas.
• Analyze the effectiveness of corporate marketing and sales campaigns, including direct mail, email, telemarketing, events, and other marketing activities.

• Managed demand generation through secondary research for multiple products.
• Utilize competitive analysis and secondary research to mine company databases, external data resources, and industry research to locate relevant information, studies, etc.
• Manages team of 12 analysts who collect, test, evaluate and authenticate data. Train them with updated techniques and monitor their performances.
• Project management includes planning, allocation, execution, and quality assurance.
• Worked closely with technology team to customize client’s requirement.
• Detailed competitor analysis and report creation.

Epgbm, Global Business Management

Mca