Vaibhuv Rajour Email & Phone Number

Calgary, Alberta, Canada

• Manage a portfolio of $15M+ annually in ad spend across paid search, social and programmatic media channels.
• Develop and execute performance marketing strategies for B2C and B2B Lead Gen and Ecomm clients.
• Create testing roadmaps, analyze data, present reports & insights, and delivered actionable recommendations to get client buy-in
• Partner with clients and platform reps to meet business goals and drive account growth.
• Responsible for the development of direct reports, while leveraging their strengths and personal interests, and helping them meet their professional goals
• Train additional team members (individual or cross team training) on different projects, platforms and skill sets (prioritization, critical thinking, etc.)

Calgary, Alberta, Canada

• Currently managing a team of 6 consisting of Coordinators, Senior Coordinators & Leads through their day-to-day operations.
• Providing consistent weekly check-ins that include auditing, planning, and monitoring campaign performance, as well as coaching opportunities for internal growth and development.
• Training and onboarding new Coordinators through one-on-one meetings and job shadowing opportunities.
• Managing and assigning accounts to each Coordinators’ client portfolio by monitoring workload and assessing learning opportunities.
• Leading a team to build programmatic, paid social and search campaigns with seven figure budgets annually.
• Acting as the resident Google Ads platform expert to keep the department up to date with platform changes and best practices.

Calgary, Alberta, Canada

• Help supervisors and managers with process improvement within the Audience and Optimization Department.
• Responsible for training new coordinators on Google Ads, Campaign Manager and DV360.Planning and executing paid advertising campaigns for multiple clients from various industries such as Retail, Tourism, Real Estate.
• Running and Optimizing Google and Bing Search Campaigns using SA360 and Google Ads Editor.
• Implementing programmatic advertising campaigns on Google Campaign Manager, DV360, The Trade Desk and District M.
• Setting up and managing Paid Social Ads on Facebook and LinkedIn.
• Implementing conversion tracking through Campaign Manager Floodlights, Facebook Pixel and Events Manager and Google Tag Manager.

Calgary, Alberta, Canada

• Train new coordinators on Campaign Manager, DV360 and Google Ads.
• Planning and executing paid advertising campaigns for multiple clients from various industries such as Tourism, Real Estate, Cannabis and DTC to name a few.
• Running and Optimizing Google and Bing Search Campaigns using SA360 and Google Ads Editor.
• Implementing programmatic advertising campaigns on Google Campaign Manager, DV360, The Trade Desk and District M.
• Setting up and managing Paid Social Ads on Facebook and LinkedIn.
• Implementing conversion tracking through Campaign Manager Floodlights, Facebook Pixel and Events Manager and Google Tag Manager.

Calgary, Alberta, Canada

• Planning and executing paid advertising campaigns for multiple clients from various industries such as Tourism, Real Estate, Cannabis and DTC to name a few.
• Running and Optimizing Google and Bing Search Campaigns using SA360 and Google Ads Editor.
• Implementing programmatic advertising campaigns on Google Campaign Manager, DV360, The Trade Desk and District M.
• Setting up and managing Paid Social Ads on Facebook and LinkedIn.
• Implementing conversion tracking through Campaign Manager Floodlights, Facebook Pixel and Events Manager and Google Tag Manager.
• Ongoing analysis of key metrics to deliver insightful analysis and campaign optimization

Vancouver, British Columbia, Canada

• Increased online sales by 200% by developing and executing an overall digital marketing strategy at PhoneBox.
• Wrote and optimized website copy and landing pages and increased organic conversion rate by 2X.
• Developed and implemented paid search, display, and remarketing campaigns on Google and Facebook and achieved an average ROAS of 8.6 across the different platforms.
• Reduced CPA on Amazon by 120% by optimising content on product listings
• Increased conversions from Amazon and Best Buy Marketplace by 100% in 3 months.
• Increased average revenue per consumer by 20% through email marketing campaigns.

Calgary, Alberta, Canada

• Worked with multiple clients in the travel and non-profit sector.
• Developing SEO optimized content for websites, blogs and social media.
• Conducting on-page SEO Audits and back-link analysis.
• Designing web sites on CMS platforms such as Wordpress and Wix using Elementor, WPBakery and Gutenberg.
• Using Social Media Analytics to realign content strategy and goals to maximize visibility on platforms such as Youtube, Facebook and Instagram.
• Creating branding and marketing strategies for tourism businesses to help recover from the pandemic.

Gurgaon, Haryana, India

• Responsible for developing and executing SEM strategies and building and optimising campaigns on Google Ads.
• Developed and launched Grainmart, India’s first agricultural news and pricing digital platform
• Created and implemented an integrated marketing strategy that led to a 30% increase in revenue over two years
• Increase inbound leads by 10X through a relevant content strategy
• Managed a team of 4 content writers to create SEO optimised content for Grainmart
• Optimised content for the company website and e-commerce platforms such as Alibaba and Indiamart

• Responsible for confirming queries from potential guests and providing customer service to guests at the hotel.
• Developed content for marketing and reservation platforms such as Expedia and Booking.com, and the company website and social media platforms.
• Initiated the use of Google Analytics and targeted digital marketing at the hotel.

Melbourne, Australia

• Marketed and sold over 700 products and services for Telstra, Australia’s largest telecom company
• Responsible for identifying client needs while researching ways to improve the quality of their services
• Expanded customer base in territory through cold contacting, networking, and account management
• Accurately completed and maintained customer records for services and quality control measures
• Maintained a Net Promoter Score (NPS) of 9/10

Mumbai

• Responsible for planning and budgeting television commercial campaigns
• Coordinated client meetings, including schedules and information preparation and distribution
• Managed project implementation and ensured they were executed within budget and set timelines
• Scheduled and supervised production and post-production processes during the making of television commercials
• Negotiated contract terms and payments with external vendors and freelancers

Master Of International Sustainable Tourism Management, Sustainable Tourism, G.P.A: 4.00 Wam: 83.375%

Post Graduate Diploma, Film, Tv And Digital Video Production

Bachelors Of Commerce, Commerce, Ranked 3Rd Delhi University South Campus 2007-2008

Grade 12, Business/Commerce, General, Ranked First In Grade 12 Board Examinations