Vaibhuv Rajour Email & Phone Number

Calgary, Alberta, Canada

• Manage a portfolio of $15M+ annually in ad spend across paid search, social and programmatic media channels.• Develop and execute performance marketing strategies for B2C and B2B Lead Gen and Ecomm clients.• Create testing roadmaps, analyze data, present reports & insights, and delivered actionable recommendations to get client buy-in• Partner with clients and platform reps to meet business goals and drive account growth.• Responsible for the development of direct reports, while leveraging their strengths and personal interests, and helping them meet their professional goals• Train additional team members (individual or cross team training) on different projects, platforms and skill sets (prioritization, critical thinking, etc.)• Collaborate with senior leadership on workflow planning, increasing team engagement & satisfaction, and maintaining outstanding performance and client servicing

Calgary, Alberta, Canada

• Currently managing a team of 6 consisting of Coordinators, Senior Coordinators & Leads through their day-to-day operations. • Providing consistent weekly check-ins that include auditing, planning, and monitoring campaign performance, as well as coaching opportunities for internal growth and development. • Training and onboarding new Coordinators through one-on-one meetings and job shadowing opportunities. • Managing and assigning accounts to each Coordinators’ client portfolio by monitoring workload and assessing learning opportunities.• Leading a team to build programmatic, paid social and search campaigns with seven figure budgets annually.• Acting as the resident Google Ads platform expert to keep the department up to date with platform changes and best practices.

Calgary, Alberta, Canada

• Help supervisors and managers with process improvement within the Audience and Optimization Department.• Responsible for training new coordinators on Google Ads, Campaign Manager and DV360.Planning and executing paid advertising campaigns for multiple clients from various industries such as Retail, Tourism, Real Estate, Cannabis and DTC to name a few.• Running and Optimizing Google and Bing Search Campaigns using SA360 and Google Ads Editor.• Implementing programmatic advertising campaigns on Google Campaign Manager, DV360, The Trade Desk and District M.• Setting up and managing Paid Social Ads on Facebook and LinkedIn.• Implementing conversion tracking through Campaign Manager Floodlights, Facebook Pixel and Events Manager and Google Tag Manager.• Ongoing analysis of key metrics to deliver insightful analysis and campaign optimization• Creating and maintaining reporting dashboards for clients on Datorama.

Calgary, Alberta, Canada

• Train new coordinators on Campaign Manager, DV360 and Google Ads.• Planning and executing paid advertising campaigns for multiple clients from various industries such as Tourism, Real Estate, Cannabis and DTC to name a few.• Running and Optimizing Google and Bing Search Campaigns using SA360 and Google Ads Editor.• Implementing programmatic advertising campaigns on Google Campaign Manager, DV360, The Trade Desk and District M.• Setting up and managing Paid Social Ads on Facebook and LinkedIn.• Implementing conversion tracking through Campaign Manager Floodlights, Facebook Pixel and Events Manager and Google Tag Manager.• Ongoing analysis of key metrics to deliver insightful analysis and campaign optimization• Creating and maintaining reporting dashboards for clients on Datorama.

Calgary, Alberta, Canada

• Planning and executing paid advertising campaigns for multiple clients from various industries such as Tourism, Real Estate, Cannabis and DTC to name a few.• Running and Optimizing Google and Bing Search Campaigns using SA360 and Google Ads Editor.• Implementing programmatic advertising campaigns on Google Campaign Manager, DV360, The Trade Desk and District M.• Setting up and managing Paid Social Ads on Facebook and LinkedIn.• Implementing conversion tracking through Campaign Manager Floodlights, Facebook Pixel and Events Manager and Google Tag Manager.• Ongoing analysis of key metrics to deliver insightful analysis and campaign optimization• Creating and maintaining reporting dashboards for clients on Datorama.

Vancouver, British Columbia, Canada

• Increased online sales by 200% by developing and executing an overall digital marketing strategy at PhoneBox.• Wrote and optimized website copy and landing pages and increased organic conversion rate by 2X.• Developed and implemented paid search, display, and remarketing campaigns on Google and Facebook and achieved an average ROAS of 8.6 across the different platforms. • Reduced CPA on Amazon by 120% by optimising content on product listings • Increased conversions from Amazon and Best Buy Marketplace by 100% in 3 months.• Increased average revenue per consumer by 20% through email marketing campaigns.• Utilized Google Tag Manager to install necessary scripts and measure relevant tracking metrics such as custom events and conversion based goals used to optimise paid and organic marketing campaigns.• Conduct ongoing technical and on-page SEO for the company website.• Responsible for creating and executing a social media strategy and social media calendar for the company.• Successfully launched a new Self-Serve for existing customers and coordinated all front-end requirements for the project.

Calgary, Alberta, Canada

•Worked with multiple clients in the travel and non-profit sector.• Developing SEO optimized content for websites, blogs and social media.• Conducting on-page SEO Audits and back-link analysis.• Designing web sites on CMS platforms such as Wordpress and Wix using Elementor, WPBakery and Gutenberg.• Using Social Media Analytics to realign content strategy and goals to maximize visibility on platforms such as Youtube, Facebook and Instagram.• Creating branding and marketing strategies for tourism businesses to help recover from the pandemic.

Gurgaon, Haryana, India

• Responsible for developing and executing SEM strategies and building and optimising campaigns on Google Ads.• Developed and launched Grainmart, India’s first agricultural news and pricing digital platform• Created and implemented an integrated marketing strategy that led to a 30% increase in revenue over two years• Increase inbound leads by 10X through a relevant content strategy• Managed a team of 4 content writers to create SEO optimised content for Grainmart • Optimised content for the company website and e-commerce platforms such as Alibaba and Indiamart• Conducted market research and analysis of primary and secondary information sources related to agriculture and export sectors

• Responsible for confirming queries from potential guests and providing customer service to guests at the hotel.• Developed content for marketing and reservation platforms such as Expedia and Booking.com, and the company website and social media platforms. • Initiated the use of Google Analytics and targeted digital marketing at the hotel.

Melbourne, Australia

• Marketed and sold over 700 products and services for Telstra, Australia’s largest telecom company • Responsible for identifying client needs while researching ways to improve the quality of their services• Expanded customer base in territory through cold contacting, networking, and account management• Accurately completed and maintained customer records for services and quality control measures• Maintained a Net Promoter Score (NPS) of 9/10

Mumbai

• Responsible for planning and budgeting television commercial campaigns• Coordinated client meetings, including schedules and information preparation and distribution• Managed project implementation and ensured they were executed within budget and set timelines• Scheduled and supervised production and post-production processes during the making of television commercials• Negotiated contract terms and payments with external vendors and freelancers

Master Of International Sustainable Tourism Management, Sustainable Tourism, G.P.A: 4.00 Wam: 83.375%

Post Graduate Diploma, Film, Tv And Digital Video Production

Bachelors Of Commerce, Commerce, Ranked 3Rd Delhi University South Campus 2007-2008

Grade 12, Business/Commerce, General, Ranked First In Grade 12 Board Examinations