Will Murphy Email & Phone Number

> Led the design process of our new homepage redesign, leading to an over 25% increase in new customer conversion. >Leveraged user research to redesign category-level pages, resulting in a 40%+ increase in average engagement time, a 34%+ boost in conversion, and a 30%+ reduction in bounce rate.>Spearheaded the redesign and usability testing of our new checkout process to improving usability, accessibility, design system and internal tracking. Led to over 40% improvement in conversion at specific steps of checkout process. >Collaborated with the VP of Digital and CEO to develop a new brand identity and landing page for a subsidiary, establishing a new online presence and generating a substantial new revenue stream.>Assumed leadership of UX operations during the UX Director’s maternity leave, maintaining efficiency and aligning UX strategies with company goals during a critical transition period.>Conceptualized and delivered high-impact promotional homepage designs generating over $2 million in sales per campaign. >Directed the development handoff and quality assurance processes for user experiences and page updates, collaborating effectively with an overseas team to ensure high-quality deliverables.

Sacramento, California, United States

- Work with clients to understand their business goals, market, and unique offerings to develop brand guidelines.- Conduct competitive research to ensure brand identity fits within the client's target market.- Studied UX design via Google's UX design professional certificate, dedicating over 400 hours to design exercises, research, and building UX projects.- Create visual assets in Adobe CC- Run client meetings, developed personas, built prototypes, and conducted usability studies for a travel planning app in my UX certificate course.

Sacramento, California, United States

2leaf is a premier web design agency focused on developing intuitive and impactful products and websites. As the sole designer on the team, I lead all of the UX/UI and creative marketing functions for our clients. It is here where I have put my knowledge in user experience and visual design to the test, negotiating with engineers, clients, and other stakeholders to deliver great work. Specific deliverables/functions I’m responsible for:- Conducting competitive research- Wireframing product and website concepts in Figma for peer and client feedback.- Rapid, high fidelity prototyping of website and app experiences. - Conducting UX audits on existing products and websites to help clients identify high-impact areas of improvement. - Developing visual brand identity from scratch for clients, and/or building upon existing brand identity. - Attend and facilitate client meetings to obtain targeted feedback and deliver on expectations. - Write copy for client websites/apps that speak to their target audience and drive action. - Design content for the 2leaf’s social media - this includes conceptualizing post ideas, designing the posts, writing copy, and receiving feedback. - Design and write copy for 2leaf’s digital marketing clients that drive customer engagement.

- Designed and implemented support processes for new products that Digit has launched over the past few years including Credit Card, Student Loans, Phone Bills, and Investment products. Completed this in partnership with the Support Operations team. - Led the support team's transition to phone support with detailed live trainings, mock call sessions and scoring rubrics that I designed and implemented with managers. - Solve escalated customer support tickets in the queue- Spearheaded customer support for Digit's investment products and analyzed inbound to determine effective macros for common questions and concerns. - Created internal knowledge base articles and macros to heighten team knowledge on Digit's products and improve the customer experience. - Wrote and published blog posts on the company's website highlighting the benefits of Digit's products and services.- Led new hire training sessions on Digit support processes and guidelines.- Source of knowledge for the team when agents encounter difficult customer tickets/challenging scenarios.

San Francisco, California

San Francisco, California

-Successfully researched and identified potential sources of new architectural projects for the firm.-Assisted in the creation of statement of qualification (SOQ) packets for potential clients.-Curated events for the firm’s outreach to the community.-Skillfully created marketing materials from scratch using the Adobe Creative Suite.-Was in charge of keeping marketing agenda, pursuits, and materials organized.

Bachelor Of Arts - Ba, Communication Studies, Cum Laude

Study Abroad, Communication And Media Studies

Host school for my study abroad in the Netherlands