Bianca Lopez Email & Phone Number

New Zealand

I looked after a large database of borrowers and lenders using email automation platforms Marketo and Mandrill. This involved working with big data to engage the audience throughout the funnel and overall customer lifecycle.Find out more - Marketo featured my work as one of their case studies! https://au.marketo.com/customers/harmoney/- Revenue cycle modelling to identify conversion goals and come up with strategies for customers in every funnel stage.- Building automated drip nurture programs, including forming smart campaign logic, creating emails and landing pages.- Improve initiatives around lead targeting, A/B testing, and deliverability.- Work with cross functional stakeholders to deliver marketing support to achieve targets.- Continuously improve strategy, tools, and data architecture for high scalability- Analysis and reporting of all triggered, nurture and one-off campaigns.- Documentation of internal processesAlongside looking after Harmoney's marketing automation, I also dabble into other marketing activities such as media buying, design, copywriting, CMS and UX research.

Auckland, New Zealand

Interbloc is a B2B organisation supplying concrete modular wall systems in the construction industry. As the Marketing Manger I was responsible for reaching qualified customers through different communication channels, from paid search, SEO, conferences and events, to social media.- generate leads- manage Google AdWords accounts (Search & Display)- improve website performance w/ Google Analytics- implement social media campaigns- manage marketing initiatives for sub brands- organise email marketing & manage customer/lead database- create & update websites & landing pages (including migration to Wordpress)- measure customer satisfaction- copywrite and design digital & print materials- organise and attend conferences- write product awards applications

At BestStart (formerly known as Kidicorp), I was part of a small marketing team providing support to about 160 childcare centres throughout New Zealand. - maintain company website and social media accounts- copywrite and design online and print materials for centres nationwide- liaise with agencies in production of marketing materials- develop and execute the biannual nationwide parent surveys and provide report analysis of results- provide marketing and business development advice and support to low performing centres- support the development and distribution of the company’s external and internal publications- assist in PR activities

Auckland, New Zealand

- prepare project estimates and research recommendations- develop online surveys- process and analyse quantitative and qualitative data- liaise with panel providers and researchers- recruit and maintain research panel- test new technology development

Bachelor Of Business, Marketing And Management

Google Adwords & Analytics Certification

Google AdWords Google Analytics

Social Media For Marketers, Fundamentals Of Copywriting

Education record

Activities and Societies: Student Advisor, Concert Band, Stage Band, Choral Group