Currently completing development of first novel while managing part time, project based strategy consulting engagements.Global leadership of corporate & product strategy, corporate & internal communications, segment & industry vertical marketing, digital transformation, demand & revenue generation, , strategic partnerships and client management strategies. Successful creation and implementation of pioneering innovation & disruptive solutions across diverse industries including Professional and Financial Services, Industrial & CPG. Alignment and leadership of product, marketing, communications, and sales to drive bundled solution based revenues product, advisory & management services functions. 20+ years' experience and leadership across BtoB & BtoC digital & offline marketing, revenue generation, ecommerce launch and integration, communications, segment based marketing, strategy, operations, product, brand, ABM, event & sponsorship management. Implementation of customer experience & loyalty strategies, functions & metrics including NPS.Specific Skills and ExperienceGlobal marketing strategy, plan development & execution; Demand and revenue generation; Segment and industry focused marketing; Content strategy development & marketing; Digital Mmarketing transformation and execution Including SEO, Paid Search, Social Media, Analytics, EMail, & Content; Corporate & internal communications; Brand strategy & management; ABM; eCommerce Strategy and Implementation; Agency management; Event and Sponsorship marketing; Field marketing & sales support; Customer Experience Management & Customer Loyalty strategy; Public Relations.
Listed skills include Marketing Strategy, Cross Functional Team Leadership, Strategic Planning, Analysis, and 1 others.