Bill Kerr Email & Phone Number

Charlotte, North Carolina Area

Lead Corporate, Division, Product, Segment/Industry & Marketing/Communications Strategy engagements for boutique Advisory and Management Services firm. Sample recent engagements: -Global heavy equipment manufacturing firm- market assessment and strategy including competitive dynamics, partnership strategy, product positioning, revenue generation models, marketing & communications plan, distribution, regulatory, supply chain.-Global metal manufacturing and products firm - US market assessment & research, go-to-market, product, industry, & segment targeting, & marketing plan; M&A strategic recommendations and business cases.

Charlotte, North Carolina Area

Global leadership of Marketing, Revenue Generation, Internal/External Communications & Strategic Partnerships.TCG Consulting is the global leader for strategic advisory, sourcing, and management services across Corporate Travel, Payment, & Expense Management. TCG has successfully delivered over 1500 engagements across 163 countries and has over $26B in client spend under management. 26 of the BTN 100 largest corporate travel programs are TCG clients. Achievements & Successes• Created and executed annual marketing, communications, & revenue generation plans - digital + traditional - to drive top line revenue growth of 330% for 2013-2017 period.• Winner - 2016, 2017, 2018 Consulting Magazine’s Fastest Growing Global Firms Award• Winner - 2017 & 2018 Inc. 5000 Fast Growing Private Companies Award• Winner - 2017 Charlotte Business Journal Fast 50 Award• Crafted and implemented company re-branding strategy across all platforms and audience touch points - logo, tagline, positioning, value proposition, internal & external communications, channels, practices• Created and led organization digital revenue generation & communications strategy- SEO, CRM, Automation, Content, EMail, Social Media• Creation and management of comprehensive corporate & employee communications programs – press releases, industry publications, client and product news, TCG “elevator speech”, storytelling of internal best practices, market and employee recognition, anniversary campaigns, case studies, strategic imperatives alignment & execution.• Co-led development, external launch, internal messaging, trademarking, and market expansion of new service offering responsible for 80% of 2017 company growth. • Leadership of strategic collaboration development and management with industry leaders in Card and Expense Management sectors including SaaS sourcing and integration.

Charlotte, North Carolina Area

Helping companies deliver tangible results for top line sustainability strategies as well as operational energy cost savings. Solutions include cost efficient sub metering energy monitoring products, cloud based outsourced analytics, reporting tools & ECM (Energy Conservation Measures) plans, plus Social Media and Marketing Communications strategies.

Launched new Liquids division for world's leading industrial and consumer antimicrobial technology company and ingredient brand. Created go-to-market plan including research and analytics, customer segmentation, channel priorities, brand strategy, marketing, revenue generation and communications plans. Led cross-functional team to develop manufacturing, supply chain, brand, and sales partnerships. Developed Microban branded products and ingredient brand licensing partnerships to create incremental revenue streams. Managed business development to create partnerships for launch of Microban Sanitizing Sprays, Bathroom Cleaners, Hand Sanitizers, Wipes, and Jan San product lines with 3yr. projected revenues of $10 million+.

Leadership of marketing, business development, customer segmentation and customer experience/loyalty strategies, plans, and vehicles for billion dollar Business Banking unit - the #1 performing segment within Wachovia’s General Bank. Create and manage marketing plans, plus customer/portfolio growth & retention programs to drive revenue and share of wallet growth.

Selected for merger leadership role to develop and coordinate all division customer communications as part of First Union/Wachovia ecommerce division corporate website conversion. Built & executed integrated communications plan for new web site launch including Direct Mail, Email, Online, and employee communications.

Hired to build and execute strategy, marketing, & communications plan for MarketplaceFirst – First Union’s B-to-B eMarketplace initiative. Advertising agency management and coordination. Launch plan components included service positioning, Print Media, Internal and External Communications, Direct Mail, Collateral, and Online.

Create solutions and manage engagements for clients within Business Consulting service line and in conjunction with other AA services such as Systems, Audit, Tax, etc. Manage project teams to conduct analysis, create customer segmentation and targeting, and build strategic recommendations for client management, sales/marketing, corporate communications and call center customer experience functions.

Toronto, Canada Area

Canada Built Canadian division office for international brand management and communications consulting firm including hiring & training staff of 7 employees, office operations, client development, and P&L. Sample clients: Nortel, Bombardier, and Hudson Bay Company (Canada's largest retailer)

Promoted into position for strategic planning, leadership and execution of annual marketing and sales plans for $200 million Oscar Mayer Charlotte region, largest in North America. Targeted and innovative utilization of $18 million consumer and trade marketing budget for 500+ SKU's at 13 key accounts resulted in 1995 sales growth of $26 million and market share growth of 11% combined across 5 separate product categories. Utilized AC Nielsen syndicated data, category management analytics, and shopper marketing data for strategic and tactical planning. Sports Marketing Director for regional divisions of Kraft. Led sponsorship, activation, and promotion management partnerships aligned with NASCAR, PGA and LPGA Golf, Charlotte Hornets and Carolina Panthers.

Supervised account team of 3 Account Executives and 8 Sales Representatives at accounts with 1994 sales volume of $29 million and marketing budget of $1.4 million. Drove 1994 sales increase of 31%, largest among 160 eastern US accounts for Kraft Foods.

Mba, Marketing

Bba, Business