Christopher Martin Email & Phone Number

Chicago, IL, US

Chicago, Illinois, United States

• Consulted with US food and drink companies on challenges facing their products. Generated insights using Mintel’s consumer research, trends, and data to shape strategy and business performance with data-driven.
• Crafted compelling stories based on consumer learnings and delivered them to prospective customers at industry events including BevTech and International Food Technologists conferences.
• Consulted with successful CPG brands to develop and execute custom A/B testing that identified learnings on statistically significant consumer preferences on packaging content and designs resulting in creating the most.
• Leveraged research from consumer surveys, sales data, and subject matter experts to create educational documents outlining the latest in consumer focused trends to improve client understanding of the current market.

Chicago, Illinois, United States

• Strategized and organized launch of paid media efforts by identifying targeted platforms and audiences to create strongest return on investment, resulting in the efficient scaling of client’s budget by 30%.
• Merged data sets from marketing engine and internal client performance metrics to create visualizations with Power BI that highlighted effectiveness of various marketing channels.
• Developed and led monthly presentations to walk clients through dashboards that detailed their performance, improvement areas, and next steps to create strategic roadmaps for growth.
• Ensured timely delivery on projects that achieved sales objectives for over 30 clients at a time while ensuring all clients remained inside of their paid media budgets.

Greater Chicago Area

• Liaised between internal technical team and small businesses to communicate the value in improving their IT-based solutions using data-based proof points.
• Developed and communicated proposals to prospective customers that solved key technical issues and resulted in an increase in new customer accounts.
• Built rapport with clients who had not engaged with CDW in over three years and reignited the relationship, ultimately delivering over $50,000 in sales in the course of three months.

• Shaped ecommerce brand’s digital marketing strategy by building projection models and utilizing SQL to organize and mine data sets for insights, resulting in client’s 15% year-over-year growth in first year.
• Created dashboards highlighting recent trends in performance of digital marketing campaigns.
• Managed clients’ paid media budgets, maximizing sales efficiency.
• Built and monitored weekly tracking tools to identify and adapt to changes in performance and forecast future performance to identify areas of future optimization.
• Developed and executed A/B tests on paid media assets and landing page experience to determine impact on KPIs.

Kenya

• Designed and oversaw retention project in order to identify factors that prevent users from remaining on the company platform long term
• Analyzed behavioral trends in Google Analytics in order to develop insights that delineated the differences between user types to determine customer lifetime value and improve user experience
• Analyzed social media and mobile data to implement advertising budget changes, resulting in 11% increase of new users
• Created and delivered presentations to C-Suite detailing platform changes to increase retention, including a streamlined interface funneling users into the most popular functions of the application