On behalf of CriticalRiver Technology Consulting

➤ Directed two strategic programs targeting the top 400 U.S. and 250 international firms, driving both upmarket and global expansion to achieve 3-year growth targets. Managed initiatives from launch through execution, including market research, revenue-generating strategies, and ensuring cross-organizational alignment.➤ Evolved Procore’s GTM strategy by interviewing 15+ external GTM teams from leading high-growth SaaS companies, including Atlassian, Cloudflare, and Snowflake… Show more ➤ Directed two strategic programs targeting the top 400 U.S. and 250 international firms, driving both upmarket and global expansion to achieve 3-year growth targets. Managed initiatives from launch through execution, including market research, revenue-generating strategies, and ensuring cross-organizational alignment.➤ Evolved Procore’s GTM strategy by interviewing 15+ external GTM teams from leading high-growth SaaS companies, including Atlassian, Cloudflare, and Snowflake. Synthesized benchmarking insights into internal recommendations to prepare Procore for scaling its customer lifecycle maturity from $1B to $3B in ARR.➤ Conducted internal readiness assessments to identify gaps in new market entry and product launch initiatives across Sales, Marketing, and Customer Success. Implemented targeted plans to strengthen departmental cohesion, ensure comprehensive training and enablement, and optimize technology and data solutions.➤ Launched a scalable framework to measure product-market fit across regions, segments, and verticals using the jobs-to-be-done methodology. Developed a pilot proposal that integrated customer surveys and facilitated consensus among Product, Marketing, and Corporate Strategy on high-value use cases for the business. Show less

➤ Ran strategy and operations for a team of 70+ Portfolio Leaders and 500+ Success Managers. Crafted and executed a highly effective go-to-market strategy for the Customer Success organization, leveraging data-driven insights and analyzing key metrics to drive strategic initiatives.➤ Managed executive scorecards by defining key performance metrics, setting targets and analyzing results, and overseeing operations. Presented metrics and associated targets to leadership, securing buy-in… Show more ➤ Ran strategy and operations for a team of 70+ Portfolio Leaders and 500+ Success Managers. Crafted and executed a highly effective go-to-market strategy for the Customer Success organization, leveraging data-driven insights and analyzing key metrics to drive strategic initiatives.➤ Managed executive scorecards by defining key performance metrics, setting targets and analyzing results, and overseeing operations. Presented metrics and associated targets to leadership, securing buy-in and promoting global adoption to drive critical business outcomes.➤ Partnered with Data Science to quantitatively assess the impact of organizational programs on attrition rates, product adoption, and customer engagement. Analyzed trade-offs in existing program investments and facilitated discussions with program leaders to explore high-ROI opportunities.➤ Developed a cost-to-serve Tableau dashboard with Data Engineering, Sales, and Finance, identifying the top 10% of over- and under-invested customers ($1M+ annual spend) to uncover growth and optimization opportunities for account teams. Show less

➤ Led client engagements across various industries, including venture capital, commercial real estate, professional sports, fintech, and higher education.➤ Evaluated the NBA’s salary cap for compliance with the Collective Bargaining Agreement and assessed sponsorships and revenue streams in collaboration with league and team executives.➤ Analyzed discounted cash flow models for valuations of $100M+ private equity investments and conducted due diligence on 25+ commercial property… Show more ➤ Led client engagements across various industries, including venture capital, commercial real estate, professional sports, fintech, and higher education.➤ Evaluated the NBA’s salary cap for compliance with the Collective Bargaining Agreement and assessed sponsorships and revenue streams in collaboration with league and team executives.➤ Analyzed discounted cash flow models for valuations of $100M+ private equity investments and conducted due diligence on 25+ commercial property acquisitions for real estate investment trusts (REITs) totaling $3B. Show less