Please contact me at davidfcmoore@gmail.com.I am a Senior Executive with 25 plus years of experience in Consumer Goods with a focus in food and beverage. As a member of the leadership team at Ice River Springs, I lead sales, marketing, communication and strategy for Ice River's family of companies. These include Ice River Springs Water Company, Blue Mountain Plastics Extrusion and Film and Osprey Organics. Prior to my current role, I was VP / Sr. Director of Sales at Dare Foods Limited responsible for the strategic direction and customer management for the Dare US and Lesley Stowe Fine Foods North America divisions. Strategic partners included Loblaw, Sobeys, Walmart, Costco, Target, Safeway, Albertsons, Kroger, Publix, Ahold, Delhaize and HEB. Customer focussed with a reputation for providing outstanding service and driving value for clients. Continually achieve top third customer rankings in industry surveys with highest results in the areas of leadership and customer relationship.Proven ability to understand the current state of the industry, category and consumer trends, business drivers and corporate culture to build out vision and strategies that will drive long term sustainable results internally and for its customers.General leadership ability collaborating with other functional areas including finance, product supply, customer solutions, customer marketing, human resources, category management, business development and revenue growth management (strategy).Successful in creating and re-designing sales organizations including leading the integration of the Minute Maid Sales organization into Coca-Cola. I have held a number of Senior Sales roles specifically at Coca-Cola, , ConAgra, and Strathroy Foods. In each of those roles, I demonstrated the ability to create and lead effective sales teams, create and maintain strong customer relationships and exceed expectations both for personal objectives and company financial metrics.