Derek Jackson Email & Phone Number

Bentonville, Arkansas, United States

Review current marketing trends to determine the effectiveness of different styles and strategies. Analyze sales numbers in comparison to the marketing budget to find the profit margin and which campaigns were most effective. Research competitors to stay current with similar products or services on the market. Develop successful strategies and campaigns that attract new customers and keep current clients. Create and maintain a successful brand and image while developing marketing strategies, including SEO/SEM/PPC programs for new products or services that comply with current standards.• Scripted 20+ videos for key clients, including Vodafone, LiteWire, Sequoia Mortgate Capital, Renderforest, and Kuwait's Ministry of Education, resulting in 3M views, a fully funded Kickstarter project worth over $57k, and over $100k in capital investment.• Improved engagement and boosted brand awareness by developing 100+ webpages, 12 3books, and 100+ distinct email newsletter campaigns.• Created a data-driven email marketing team, resulting in 301% ROI and an increase in MQLs by 41%.• Increased visitor-to-lead conversion rate to 78% by creating targeted landing pages and optimizing paid advertising campaigns on Google Ads, ManyChat, and Facebook. Implement 56 digital marketing campaigns for key clients, improving revenues up to 76%.• Increased customer engagement by 66% by launching personalized, targeted email marketing campaigns.

Greater San Diego Area

Uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products. Identify revenue opportunities with established client base and manage consistent growth by securing new accounts. Determine short-term and long-term scheduling, budget, and resource needs. Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights. Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales.• Spearheaded a business model shift in 2021 from selling one-off courses to continuity-based membership, which increased average 30-Day recurring revenue by 107% (2020 = $40,039) (2021 = $82,920). • Achieved most profitable quarter in company history by doubling sales through email, paid media, and organic content marketing in 2020.• Increased customer engagement by 74%, boosted retention to 53%, and drove revenue to $1.9M by innovating new email marketing strategies using a/b testing and optimization in 2019.

San Francisco Bay Area

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels, including bringing in a new startup CEO and venture capital clients through outbound email strategy. Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration. Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies. Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development, complete with formal proposals and recommendations on tactics.• Doubled website traffic from 2018 to 2019 by implementing a new SEO strategy, in addition to improving website content, which generated a 23% improvement in bounce rate.• Generated online sales by providing webinar marketing services.

Elkins, Arkansas, United States

• Appointed to the special projects team to write policy and procedures for the Home Lending department.