Evan Johnson Email & Phone Number

Minneapolis, Minnesota, United States

Cultivated effective and efficient relationships to ensure seamless execution of contract deliverables for a diverse set of clients, including Minnesota Twins, Riot Games, Coca-Cola, American Drapery, and more.Coordinated complex workflows across multiple teams for dozens of simultaneous projects, keeping all content on strategy, on schedule, and up to a high-quality bar.Reviewed, edited, and provided client-minded feedback on deliverables, including website development, paid media, email campaigns, SEO, blogs, social media, and video.Collaborated with leadership to write comprehensive statements of work for new and existing clients, including personally leading sales presentations and renewal meetings.Crafted and delivered monthly client reports, gathering data points, expert insights, and next-step recommendations to draft a user-friendly presentation.Oversaw client budgets and invoicing for all owned clients, working with Accounting team to collect monthly payments.

Roseville, Mn

Spearheaded the development process and workflow of strategic, multi-platform campaigns from initial statement of work to flawless execution.Served as daily point of contact for inter-company relationships, managing expectations and objectives between development teams, licensors, global business units, and external agencies to drive consistent messaging and forward progress. Oversaw marketing budgets, scopes, and timelines, tracking all aspects of marketing projects and formulating solutions to unexpected challenges.Coordinated assignments and QA for a cross-disciplinary marketing team, ensuring clear understanding of external needs and enabling the creation of stunning assets. Served as primary contact for the creation of three new websites with external agencies, working hand-in-hand to develop initial specs, website hierarchy, content strategy, editorial tone, and more.Researched and delivered actionable analytics from diverse marketing platforms, synthesizing gained insights into a future-facing strategy and in-the-moment adjustments to tactics.Engaged deeply with dozens of unique brands and IPs, quickly building a full body of knowledge that encompassed both business needs and strategic direction.

Roseville, Minnesota

Developed long-term product campaigns and established each brand's identity in graphics and text, while creating and executing a cohesive list of marketing tactics tailored to each brand.Researched and understood all new products and brands in order to develop deep marketing content for them.Defined selling points for new brands and directly created compelling, engaging content for the web, social media, advertising, and other media, including soliciting approvals from licensors and internal stakeholders.Gained experience maintaining, developing, and innovating three consumer-centric websites with distinct goals, including working with HTML and purchasing domains. Administrated two highly active forums, facilitating conversation and overseeing technical aspects.Cultivated a network of relationships inside and outside the company while growing industry knowledge and expertise.