Francisco Afonso Email & Phone Number

Lisbon, Portugal

Lisbon, Portugal

Freelance content producer for the 3 of the biggest media groups in the Country. Specialized in Branded Content, outputs can be either written or video content.

Lisbon, Portugal

- Business Leadership & Client Relations:As a co-founder and partner, I played a dual role, driving both the company’s creative vision and managing key client relationships. I worked closely with clients like Les Mills United States and Club 7, ensuring we delivered tailored solutions that aligned with their brand goals and exceeded their expectations.- Creative Strategy & Brand Development:Led the development of bold, innovative brand strategies that helped clients stand out in highly competitive markets. From rebranding to campaign execution, I crafted unique narratives and digital experiences that resonated with target audiences, positioning brands for long-term success.- Collaborative Creative Processes:Collaborated with multidisciplinary teams to bring creative concepts to life. Whether it was brand identity creation, digital campaigns, or strategy implementation, I ensured that every piece of work reflected the client’s vision.-Client-Centered Innovation:Focused on understanding each client's unique needs and goals, I provided tailored creative solutions that drove measurable results. My role involved brainstorming sessions, leading strategy, and presenting creative concepts, all while maintaining strong relationships and ensuring client satisfaction.Clients: Les Mills United States, BodyFit Training, Urban Sports Club, Club 7, Artpool, Festival Impulso, Iberian Music Festival, Remeet.

Lisbon, Portugal

- Ensuring the CEO establishes clear Digital Marketing objectives and delivers agreed plans. - Consulting about business decisions and brand guidelines.- Encouraging the best use of Digital Marketing channel resources.- Bringing an independent perspective to the Remeet Executive board.

Lisbon Area, Portugal

- Digital Strategy & E-Commerce:Shaped the brand’s digital marketing strategy, managing Shopify and overseeing all online sales efforts. I oversaw targeted digital campaigns that helped increase brand visibility and drive conversions in an entirely online business model.- Customer Experience Management:Managed the entire customer support process, achieving a 98% satisfaction rate through personalized responses and solutions. I handled everything from troubleshooting order issues to ensuring customers had a smooth, positive experience, helping build a loyal customer base.- Operational Efficiency:Streamlined the use of the help ticket system, reducing response times and improving the overall efficiency of the customer support team, contributing to higher customer retention and repeat purchases.

Lisboa E Região, Portugal

- Brand Creation & Development:As the driving force behind the launch of ICON Fitness, I built the brand from the ground up. I was responsible for developing every facet of the brand, from the visual identity and tone of voice to the comprehensive brand book, setting a clear and distinctive direction that differentiated ICON Fitness from its competitors.- Product Development:Collaborated closely with fitness experts and creative teams to design signature fitness classes exclusive to ICON Fitness. These programs were integral to the brand’s identity and were supported by a unique interior design book and custom apparel line. Every touchpoint, from the gym’s physical space to the workout experience, was crafted to deliver the ICON way of life.- Strategic Marketing & Expansion:I led marketing teams across Greece, Poland, and Israel, rolling out localized marketing strategies that aligned with each country’s cultural nuances while maintaining the consistency of the ICON brand. I oversaw all marketing activities, including digital campaigns, brand partnerships, event activations, and influencer collaborations, which significantly increased brand awareness and engagement in these new markets.- Business Growth & Leadership:Successfully launched 12 gyms within three years, establishing ICON Fitness as a innovative fitness brand. I also managed cross-functional teams in Poland, Greece and Israel, coordinating brand messaging across various platforms, and ensuring alignment between regional teams and headquarters.- Creative Direction:Directed multiple brand photoshoots and video productions, ensuring the ICON visual identity was captured in a way that resonated with its target audience. My work not only defined the aesthetic but also communicated the aspirational lifestyle that ICON embodied.

Lisboa E Região, Portugal

- Worked as part of the creative lead, developing strategic promos and advertising content for Portugal’s leading TV network.- Played a pivotal role in launching "+TVI," a new channel targeting younger audiences with fresh and edgy programming.

Lisboa

- Founded and led a boutique digital marketing agency specializing in early-stage digital strategies.- Collaborated with brands like Kinda and Blue to establish their digital presence, setting the stage for cross-border expansion into new markets.Clients: Pastilhas Gorila, Movicel, Kinda, Blue, Frubis, Century21.- Social Media strategy development;- Digital content writing;- Quality supervision;- Client management.

- Wrote copy for TV, print, and radio ads for major Angolan clients.- Spearheaded the agency’s first digital marketing and social media strategies, driving digital transformation for top clients like Banco Privado Atlantico and Movicel.Clients: Movicel, Kero, Banco Privado Atlantico, Kinda Home.

Master'S Degree, Marketing And Advertising, 18

Postgraduate Degree, Marketing, 17

Post-Graduation, Ux Design

Bachelor'S Degree, Journalism

Activities and Societies: TV, Radio, Digital, Press. Audio and video edit. Data research and analysis. Portuguese and Global Politics.

E-Commerce, Specialization

Erasmus, International Relations And Affairs