Associate Manager, Influencer Marketing Partnerships
CurrentI manage influencer strategy, outreach, and partnerships at eSalon. Our goal for eSalon is to convert impressions on YouTube and Instagram to product sales. I use my communication skills to reach out to influencers and their teams, negotiate terms, draft up contracts, and execute activation of content. I also manage third party campaigns with agencies such as Famebit and obvious.ly. In addition to my influencer partnerships role I am also involved in content creation for ads on Facebook, Instagram, Pinterest, Google, and Taboola. I lead casting for all content creation, and help come up with concepts for ads.Additionally helped launch our new sister Brand AURA Hair Care's influencer partnership campaign. I managed this new brand launch campaign from outreach to content activation and reporting. We worked with a diverse group of influencers on a variety of different deliverables. I am also now managing a micro-influencer summer instagram campaign where we are working with 25+ influencers on creating specific content for AURA.