Matt Sinclair Email & Phone Number

Round Rock, Texas, United States

• Digital Marketing Manager with a focus on accelerating new user journeys to become scaled, satisfied customers by collaborating across marketing, sales, customer success, and product teams. Skilled in designing.
• Managed all data marketing reporting and analytics for the Equinix Metal Digital Marketing Department Product-Led Growth team, driving insights and decision-making across the organization.
• Developed predictive models for demand generation, user spending behavior, and revenue trends using SQL, Python, and R, enabling more accurate forecasting and data-driven strategies.
• Led financial reporting for Product-Led Growth initiatives, presenting key insights and performance metrics to the Board of Directors, supporting strategic decisions at the executive level.

Round Rock, Texas (Remote)

• Growth Marketing Engineer focuses on accelerating customers as they move from awareness and research to adoption, growth, loyalty, and advocacy. Partnering with colleagues working on outreach, SEO, social, demand gen.
• Lead engineer on data analytics initiatives for the Equinix Metal Digital Marketing Team, spearheading the creation of the company’s Segment Data Dictionary, establishing a unified source for customer data analysis.
• Developed comprehensive customer journeys and pathways, tracking active users from sign-up to server deployment by integrating data from Segment and Amplitude, documenting all critical touchpoints.
• Revamped key data reporting metrics, identifying and addressing customer drop-off points through targeted email drip campaigns, resulting in a 100% increase in active customer retention.
• Built predictive models for verified sign-ups and revenue forecasting, leveraging four years of historical data to account for seasonality, consistently predicting monthly results within a 1% margin of error.

Round Rock, Texas

• Senior Advisor for Dell Technologies is responsible for providing CRM project and campaign program support for Dell Technologies marketing groups to enable fast, flexible, and high-quality marketing initiatives. Leads.
• Led data analytics projects for Dell Technologies' sales and customer service teams across the United States, Canada, Mexico, and global markets, covering consumer, small business, corporate, and public institution.
• Developed weekly executive reporting using Salesforce, Teradata, and SQL, providing Directors and Consultants with real-time insights on revenue generation and customer satisfaction. Actionable insights from these.
• Coordinated cross-functional teams across the U.S., Canada, Mexico, Romania, and India to design and implement targeted customer campaigns, driving a 30% increase in new customer acquisition quarter over quarter.
• Conducted regression analysis on call representative contests, identifying key performance metrics that responded positively to incentive programs and predicting metric improvements, optimizing future incentive.

Bangor, Maine

• Senior Manager in Customer Service is responsible for improving customer experience by coaching over 120 customer service representatives through our managers to our KPIs (NPS, CSAT, Customer Return Rate). Improving.
• Served as Acting Site Director for Bangor call center with 300+ employees, leading the site to achieve 2nd place out of 7 sites in Q3 performance and ranking as the top-performing site in October.
• Led 8 customer service team managers overseeing 120 representatives, driving customer satisfaction and NPS improvement from 30% to 50% within one year through targeted coaching and development.
• Initiated and managed the Proactive Outreach customer success project, building two teams (on-site and remote) of 17 employees each, focusing on dissatisfied customers, resulting in a 15% increase in repeat customer.
• Led the WayChat project from concept to company-wide implementation, introducing a new customer service communication channel directly on the Wayfair website, expanding customer support accessibility.

San Antonio, Texas Area

• Responsible for converting the Electronic Distribution Center initially built for online sales to the Dark Store Project. Dark Store fulfills customer curbside orders at the warehouse and ships totes for the stores to.
• Analyzed over 1 million curbside pickup orders using Excel to determine item suitability for a new Dark Store supply chain model, accurately forecasting demand by day of the week to optimize volume and inventory.
• Developed an Excel-based inventory reorganization model for the Electronic Distribution Center, optimizing pallet drop locations for high-velocity items, resulting in a 10% reduction in walking distance, cycle time.
• Secured a buyer for 100+ units of dead stock inventory, effectively increasing available pallet drop locations and enhancing the operational efficiency of the Dark Store.
• Established the framework for an 18-month project to expand the Dark Store’s capacity to handle produce items in curbside orders, identifying temperature-sensitive products and increasing curbside order fulfillment.

Fort Hood, TX

• Operations Officer for a Field Artillery unit is responsible for the planning, training, project management, and supply chain for the Battalion's five Batteries with over 700 assigned Soldiers. Responsible for the.
• Directed a yearlong deployment project to South Korea, overseeing 10 interdependent projects that included strategy planning, risk management, procurement, overseas logistics, and training schedules, successfully.
• Increased new soldier in-processing efficiency by 40% over 3 months by implementing Lean Six Sigma, DMAIC, Kaizen, and PDCA methodologies, reducing onboarding time significantly.
• Led the development of a 260-page standard operating procedure manual for the unit’s operations in South Korea by assembling and guiding a cross-functional team of experts from various disciplines.
• Represented senior leadership at high-level meetings, leading discussions on resource management for the battalion and ensuring alignment with operational priorities.
• Ranked in the top 25% of officers among 45 peers, and recognized as the second-best officer in operations for consistently exceeding performance expectations set by the battalion commander.

Fort Hood, TX

• Platoon Leader and Fire Direction Officer for a Field Artillery Platoon is responsible for planning, coordinating, supervising, and directing all platoon operations. Operations entail the training and well-being of all.
• Led a team of 6 front-line supervisors and 40 personnel, transforming them into the top-performing artillery unit within the organization.
• Reduced fire mission processing time by 25% by identifying and addressing operational bottlenecks using Kaizen, PDCA, and 5S methodologies, resulting in improved efficiency.
• Coordinated the complex movement of 40 personnel, 9 vehicles, and $10M in equipment from Texas to Germany, achieving zero losses or injuries during the operation.
• Ranked in the top 30% of officers by the battalion commander for leading a fire direction team that achieved an average score of 95% on semi-annual artillery physics exams.

Fort Hood, TX

• Fire Support Officer is responsible for the planning, coordination, and execution of all fire support operations to the maneuver unit. Attached to a tank company to develop the artillery strategy for the maneuver.
• Led a 5-member fire support team, creating and overseeing daily training programs that resulted in a 100% certification test pass rate.
• Safely transported $1M worth of critical equipment from Texas to California, maintaining 100% accountability for all assets throughout the process.
• Collaborated with 10 cross-functional teams and departments to implement integrated training sessions, fostering unit cohesion and achieving recognition as the best-trained company with the fastest fire response time.
• Developed and executed strategic artillery fire plans, enabling the unit to successfully complete mission objectives and earn deployment certification ahead of schedule.

Fort Sill, OK

Six months of training to learn the fundamentals of becoming a Field Artillery Officer. Learned the process of fire support planning, how to calculate where an artillery round will fall, and handle supply chain issues of a Field Artillery Unit.

Bachelor’S Degree, International And Comparative Legal Studies

Master Of Business Administration (M.B.A.), Supply Chain And Operations Management

Master Of Science In Business Analytics, Marketing Analytics

International Business

Summer exchange semester at Peking University, Guanghua School of Management, Doing Business In China Program. The program involved first.