Mclean Swanson Email & Phone Number

San Francisco, California, US

• Crafted 40+ social media campaigns to earn a Top 25 LGBTQIA+ position out of 7.5 million channels
• Produced oodles of advertising collateral to grow my business at 18x the average rate, earning a top 0.1% brand ranking
• Crafted endless streams of demand generation content to control 95% of my target market
• Collaborated with 50+ brands and influencers to create SEO-driven Twitch, YouTube, Instagram, Twitter, and TikTok content
• Managed sponsorships with brands like Rogue Energy, Ghost Energy, AVerMedia, and NVIDIA among others to more than 2x my revenue
• Campaigned with Gamers Outreach and VODs Against Violence to help raise more than $750,000 in charitable donations

Palo Alto, California, US

• Wrote Mercari's three most successful campaigns of all-time: Clean Sweep, Rising Stars, Rising Stars 2
• Revitalized ongoing Weekly Picks campaign copy to increase YoY listings growth from ~200% to ~800%
• Rewrote and redesigned the entirety of Mercari's Help Center to precipitously reduce CS representative workloads
• Crafted a 550-day runway of push notification content segmented across 7 demographics to drive higher open rates, DAU, and GMV
• Wrote emails, landing pages, modals, blog posts, in-app notifications, push notifications, social media posts, banners, FAQs, and more for more than 15 site- and app-wide campaigns

San Francisco, California, US

• Segmented markets across the country to create a data-driven framework that helped grow engagement with our content by 10% through personalized outgoing communications.
• Wrote and edited more than 2,000 restaurant and menu descriptions.
• Revamped promotional copy and design across multiple platforms including email and social media marketing, product packaging, and in-store signage.
• Created and voiced onboarding lifecycle comms while automating their dissemination via Braze.
• Acted as an interim social media manager for two quarters, publishing content and assisting with campaigns across a multitude of channels to drum up interest in Postmates.
• Worked cross-functionally with popular brands like Game of Thrones, American Horror Story, and the Los Angeles Lakers to create joint social stunts that generated user engagement.

Orange County, CA, US

• Wrote landing pages, emails, social media content, blog posts, podcasts, and OOH media to bring thousands more doctors and dispensaries onto the Weedmaps platform
• Crafted hundreds of brand storylines to grow revenue for individual cannabis businesses
• Spearheaded content creation for global campaigns including Weed Know and Weedmaps Learn
• Generated daily briefings synthesized from trends in the news to raise interdepartmental cannabis industry awareness and to create more veraciously compelling copy

• Spearheaded fiction, nonfiction, poetry, and translation copy editing for Issues 54 and 55.
• Executed the journal’s set of style guidelines across its print and online formats.
• Interfaced with the Editor-in-Chief and other team members to ensure flawless production under strict deadlines.
• Campaigned successfully across several social media platforms to explode the journal’s contest submission count beyond all previous benchmarks.

Scottsdale, Arizona, US

• Scripted and edited several hundred videos, courses, tests, and quizzes through an in-house content management system for online dissemination.
• Embodied Shmoop’s tongue-in-cheek voice across various platforms.
• Crafted complex course modules on essay writing for the SAT and ACT as well as disease biology and health for high school students.
• Communicated and coordinated with a team to produce some of Shmoop’s first ever online accredited course modules.

Mountain View, California, US

• Reified Tynker's then-fledgling voice to reach more than 30 million children.
• Penned newsletters, social media content, and interviews while adhering to SEO best practices
• Marketed the Tynker brand by reaching out to teachers and administrators with promotional media and targeted proposals across the globe.

I worked alongside three to four other co-editors to produce a quarterly, campus-wide literary magazine. I sifted through up to 160 fiction and poetry submissions per quarter to produce a quality literary journal. Each co-editor was simultaneously responsible for drafting and implementing successful advertising campaigns for the magazine across campus.

Costa Mesa, California, US

Master Of Fine Arts (M.F.A.), Creative Writing

Bachelor’S Degree, English