Michael Perry Email & Phone Number

United States

Greater Atlanta Area

Greater Atlanta Area

Responsibilities: Analyzed product assortments, implemented new program launches, monitored store resets, trained and managed MET team. Developed POG’s and maintained sku assortments. • Lead cross-functional team to a successful launch of new flooring products to increase sales activity by enhancing assortments and gaining market penetration.• Acted as Category Captain by taking the lead with Planogram development, writing annual reset instructions and General Service Guidelines for Merchandising Execution Team.• Communicated and coordinated efforts with China Team to implement new display fixtures to merchandise product samples and stock sku at store levels. • Facilitated and conducted product demonstrations to promote category and product innovation to store managers. Explained rationale for merchandising product in prime space to achieve optimum success.• Collaborated with Visual Merchandising Team to develop Point of Purchase Materials to communicate brand messaging for stocked and special order skus in the same space.• Reviewed competition and generated sales initiatives to broaden product listings by gaining insight into other suppliers’ market position. • Created tactical business plan to execute new product launches by clustering product assortments sorted by region, sales volume and demographics.• Composed instruction materials for merchandising team to reset and incorporate new product launches. • Analyzed sku assortment and space allocation at regional level to construct Planograms based upon expanded productivity and sales campaign. • Managed sku maintenance tools to pursue strategic plan incorporating regional clusters to achieve optimal product assortments. • Attended regional road shows and trained stores’ associates on product features, applications benefits, installation instructions and techniques to merchandise product at store level.

Parsippany, Nj

Responsibilities: Managed in-store service teams and facilitated relationships with merchants to develop program initiatives resulting in rapid sales growth. • Assessed and analyzed market penetration by identifying competitive brand and retailer merchandising activity. • Collected competitive market data to evaluate sales goals. Devised new benchmarks to meet budget objectives. • Managed merchandising teams to ensure POG integrity and store execution were maintained to achieve optimal program success.• Trained service team and explained product knowledge with Point of Purchase materials to reach both the pro and end consumers.

Greater Boston Area

Responsibilities: Lead third party service team to ensure that a variety of products were displayed and merchandised for numerous suppliers.• Cultivated relationships with Home Depot merchants and suppliers to execute mutually beneficial program initiatives that expanded sales.• Managed service team to conduct in-store visits to ensure superb product marketing. Made certain that product displays were executed in high traffic areas to achieve substantial lift compared to previous year.• Conducted store walks to analyze and assess competitive landscape of the marketplace.

Greater Boston Area

Responsibilities: Worked with Regional Merchants to create sales initiatives and expand program growth for numerous suppliers. Directed a large team of field service representatives to accommodate supplier programs.• Analyzed and reviewed current sales and compared it to sales performance from previous year to ensure continued growth. Monitored inventory at store level based upon productivity, market trends and seasonal conditions. Generated host orders to reduce inventory shortfalls. • Managed field service representatives to ensure key sales program initiatives were accomplished at store level.