Michelle Johnson Email & Phone Number

Greater Boston Area

As COO, I am accountable for providing strategic leadership and direction for the fulfillment of the company’s mission, goals and objectives. I am responsible for the leadership, management, and professional development of all operations staff, which includes Business Development, Marketing, Technology, Human Relations, and all other support roles. - Provide strategic leadership and direction for the fulfillment of the company’s mission, goals, and objectives.- Participate in company goal setting and decision making at the executive level.- Build and oversee a high-performance operational team, functions include Business Development, Marketing, Technology, Human Relations, Quality Assurance, Resource/Project Management, Contracts/Legal, and other support.- Ensure the successful day-to-day operations of a complex, multidisciplinary team.- Explore, assess, and pursue partnerships and other opportunities for short and long term company growth.- Represent the company as a member of the executive team, both internally and externally.

Greater Boston Area

Successfully plan, develop, and implement Metrum’s marketing strategy in close partnership with leadership to increase company growth. Roles and responsibilities include:- Marketing strategy planning and implementation (including positioning and branding)- Public Relations and Advertising- Business Development- Business Strategy

Babson Park

- Designed and implemented annual marketing strategy to increase program enrollment with an annual marketing budget of $50,000- Led the planning and execution of program activities, resulting in revenues of over $500,000 - Managed a team of office staff responsible for program registration process to secure accurate sign-ups, billing, and reporting enrollment and financials- Secured and maintained strong relationships with external vendors and clients, leading to 20% decrease in costs and increased efficiency of delivery - Implemented Google Analytics platform to track over 15,000 annual website visits- Developed social media marketing campaigns accounting for 30% of new website traffic- Supervised 11 athletics coaches to ensure quality programming and positive work experience- Directed design and production of print and digital marketing materials- Oversaw hiring process for over 150 seasonal employees in a timely and professional manner- Represented organization to internal/external community by regularly providing exemplary client and customer services

Wellesley, Ma

Plan and implement campus events for members of the Babson Marketing Club for MBA students.

Wellesley, Ma

- Worked closely with internal departments to design and implement campus activities - Assisted in scheduling of conferences (housing, food service, classrooms)- Coordinated and administrated senior level committee meetings

Holliston, Ma

- Scheduled, planned and implemented approximately 50 private and special events for members and local community- Created and implemented standard policies and procedures to establish internal best practices- Acted as primary point of contact for the office staff, members, and local community- Researched, catalogued and displayed valuable historical documents to preserve organization’s 150 year history- Designed and implemented record and supply management processes - Provided administrative support, maintaining a professional and friendly environment

- Taught undergraduate marketing class to approximately 300 international students - Collaborated and negotiated frequently with foreign affairs department, addressing challenges and providing solutions- Advised students on marketing projects and future academic and professional plans- Planned and executed logistics for annual culture week activities

- Successfully managed event planning and logistics for various projects, including international events, corporate conferences, athletic symposiums, promotional events, performances and large social gatherings- Served as media relations contact for specific programs and talent- Strengthened group sales program and private party accounts- Effectively managed team of 8 part time employees

Master Of Business Administration (Mba), Business Analytics

Activities and Societies: VP of Events, Babson Marketing Club

Ba, Advertising/Public Relations

Education record