Sara Parrish Email & Phone Number

London Area, United Kingdom

My mission is to help lead and grow Imagination’s consultancy offer in London, building on the company’s success working with brands, rights holders, investors and nations to unlock the value of the Experience Economy. Imagination's consultancy offer covers advisory, proposition design, business model innovation, customer experience blueprints and investment cases across all aspects of the experience economy - including entertainment, sports, arts and culture, hospitality and tourism, museums, major festivals and destination masterplanning. Clients include the likes of Pernod Ricard, Major League Baseball, Robb Report, and ABInbev. My remit spans retail; customer experience and loyalty; brand and visitor attractions; and destinations, leading a team of strategists, researchers, and experience designers, to help my clients realise the growing value of the Experience Economy for their businesses.

London, England, United Kingdom

My role involved delivering against the vision of bringing clarity to our client's most complex challenges, and they were looking to expand their team's capabilities. My focus was on growth by evolving brand strategy, defining a new innovation strategy, and delivering on improved customer experiences. A critical and fundamental part of that growth agenda was in CX. It was a great opportunity to unlock growth opportunities not only through strategy, brand and innovation but also through design by re-imagining and elevating the customer journey for our clients across all relevant touchpoints.

London, England, United Kingdom

A wonderful agency full of wonderful people. I was tasked with taking a division of the business into a creative experience space. I was a strategic thinker and creative problem-solver leading brand strategy and growth initiatives within the agency. My role mainly involved:- Leadership and Collaboration: leading various client teams and working closely with cross-functional teams to develop cohesive and impactful brand strategies- Strategic Planning and Insights: conducting analysis to inform strategic decisions, identify growth opportunities, and understand consumer behavior- Creative Strategy Development: crafting creative and compelling brand stories that resonate with target audiences, driving engagement and loyalty- Client Partnership: building and maintaining strong client relationships, acting as a strategic partner to navigate complex marketing challenges and achieve our business goals- Innovation and Growth: pushing the boundaries to incorporate innovative approaches that enhance brand presence and market share- Performance Analysis: measuring and analysing campaign performance to refine strategies, optimize ROI, and deliver on key performance indicators (KPIs).

London, England, United Kingdom

Build CX & Content Strategy offering across RAPPManage and grow a team specialising in digital strategy and executionLead consulting engagements that derive insight and provide recommendations to clients on how to improve marketing performanceSupport test execution, collect and analyzing data, identify trends and insights to achieve maximum ROI in mobile initiativesGenerate new and creative growth strategiesUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

London, United Kingdom

Connecting Experiences through needs-based assessments, barriers and obstacles assessments, new products and services, and orchestration & experience strategyConnecting Insights using 1st/2nd/3rd party data, audience intelligence, cultural trends, and SVCsConnecting Technology using martech solutions, marketing science and analytics, personalisation at scale, and optimizationConnecting Organisations using skill gap analysis, organisational structure analysis, agile process mgmt, and driving cultural change

London, United Kingdom

My Role: To deliver data based insight and identify new opportunities to use data that delivers improved marketing ROI for clientsStuff I do here:• Develop effective data strategies alongside new insight and analysis projects • Take statistical and analytical outputs, interpret them and make recommendations for future strategy and campaigns• Design campaign reporting using data visualisation techniques to convey insights • Contribute to the development (alongside third party data suppliers) to provide innovative solutions • Measuring digital (esp social media) data in order to drive positive business outcomes

London, Uk

- Oversee migration and tech enablement, while developing new workflows and creative concepts- Complete client journey activation from back end configurations to platform implementation and strategy development- Handling of post deployment optimisation while ensuring technology and developing strategy meets clients' diverse business needs as those evolve and unfold

London, United Kingdom

I help businesses understand and improve media engagement specializing in aggregating, enriching, and analysing large volumes of media data to unlock value for clients in Marketing, Communications, and Insight. • Analyst for a range of clients including FTSE 100 and blue-chip technology companies• Help businesses understand and improve their media engagement as a specialist in manipulating media data in order to unlock value for clients• Managed teams of people ranging from in house analysts, freelancers, and external support for complex multimarket analysis• Support on social listening platforms enabling clients to gather their own social data and track their brands, competitors, and industry effectively• Applying precision analytics to big media data from various sources• Providing research for product development to clients including social consumer profiles, industry trends, competitor analysis, and brand tracking• Identifying value propositions for companies reflective of their KPI’s in order to evaluate Key Message Penetration to measure success of intended messaging in all aspects of media

100Ve

Worked as in-house at Unilever as strategic tech solutions consultant• Helped brands draw insights from brand monitoring, industry listening, campaign and competitor tracking, and influencer identification• Helped benchmark ROI for social media• Evaluated and improved consumer perceptions, relations, and brand presence in social media• Reported on range of ad-hoc projects in order to garner actionable insights from social data• Conducted Command Centres for focused campaigns in which I directed and monitored social trends in order to advise PR agencies and global brand managers• Advised PR and Global Brand Directors on data metrics by providing insights to inspire successful content and product development

Atlanta, Ga

• Implemented social media for the intention of growing engagement and awareness through marketing efforts• Directed and coordinated marketing activities and policies to promote services• Coordinated and participated in promotional activities

Ireland

I had the unique opportunity to explore the history of Ireland concerning the sectarian violence between the Catholics and Protestant during the Troubles. This study took me from Belfast to Derry/Londonderry and to Dublin. I took courses at Queen's Univ. campus and Trinity College campus where I studied intensively over the summer semester. I also worked with the local children from Dublin's Church of the Assumption where I was able to spend time with them engaging in many recreational activities in order to gain more insight into developmental effects of their history and to talk and engage with them on a personal level.