I am an experienced marketing and graphic design professional with 17 years of experience designing print and digital marketing collateral, creating and maintaining corporate branding, managing social media and websites, and overseeing marketing automation platforms and email marketing.I have a Bachelor's degree in Fine Art with a concentration in Illustration from Central Connecticut State University, where I discovered my passion for digital artwork and design.Specialties: Email Marketing, Graphic and Web Design, Branding, Marketing Automation, Project Management, Brand Recognition, Communication, Social Media Management, Website ManagementCertifications and Licenses: Great Learning UI/UX Design; HubSpot Email Marketing Certification; HubSpot Inbound Marketing Certification; HubSpot Inbound Certification
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Director, Brand And CreativeTraliantMilford, Ct, Us
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Creative DirectorTraliant Jan 2023 - Present
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Email Marketing ManagerTraliant Feb 2020 - Jan 2023• Manage company’s email marketing initiative, ensuring best practices are followed including utilizing a responsive email template, optimizing for best day and time to send, A/B testing and implementing audience segmentation, resulting in an increase in open rates from 15% to 19.9% and click-through rates from 20.5% to 21.8%• Designed new email templates, brochures and flyers• Use current and historic email metrics such as open rate and click-through rate to refine email marketing strategy in order to reach the right audience at the right time
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Marketing Senior SpecialistPfp Services Jul 2018 - Feb 2020Orange, Ct• Managed marketing automation including strategy development, program setup, email design, A/B testing, program analysis and metric reporting• Initiated, designed and implemented Bounce Management and other data management systems in Marketo to ensure clean, accurate marketing database• Redesigned emails, landing pages and other digital marketing collateral to align with rebranding• Mentored, trained, and supervised entry-level Marketing Specialist -
Marketing SpecialistPfp Services Jun 2015 - Jul 2018Orange, Ct• Saved company approximately $25,000 by providing in-house responsive design and coding for website updates, email templates and landing page design• With IT team, implemented Marketo marketing automation system including initial setup, onboarding and training• Restructured email marketing initiative to align with email best practices including a new, responsive email design to reflect the mobile needs of customers
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Marketing AssistantPfp Services Oct 2014 - Jun 2015Orange, Ct• Assisted Lead Designer in creating marketing collateral including flyers, advertisements, social media graphics, and infographics• Oversaw promotional product research, orders, and distribution
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Pr/Marketing SpecialistCooperative Educational Services Aug 2013 - Oct 2014Trumbull, Ct• Developed branding guidelines and templates including provisions for color, logo, and font usage as well as complementary styles for individual departments• Established and maintained a friendly rapport with media outlets, printing companies and other vendors, and marketing contacts• Redesigned website using responsive design best practices -
Marketing AssistantEaster Seals Goodwill Industries Apr 2010 - Jul 2013North Haven, Ct• Designed engaging digital and print marketing materials to promote agency fundraising events, retail stores and sales, and overall agency growth• Developed an updated brand for retail division• Collaborated with a marketing firm in the development of a new, updated agency website• Increased agency’s email outreach to include over 10,000 email addresses through store promotions, newsletter marketing, and social media outreach -
Production ArtistRmg Accessory Gear May 2008 - Nov 2008• Created graphics for use on engraved materials• Assisted customers with design ideas for promotional items• Designed advertisements and flyers• Designed item catalog• Created graphics for promotional materials on website -
Production ArtistBrooks Community Newspapers 2007 - 2008• Designed newspaper advertisements for a variety of businesses• Designed covers for special sections in the newspaper• Designed magazine advertisements for a variety of businesses• Paginated and prepared newspaper for printing• Assisted traffic associate
Sarah Way Education Details
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Art/Illustration
Frequently Asked Questions about Sarah Way
What company does Sarah Way work for?
Sarah Way works for Traliant
What is Sarah Way's role at the current company?
Sarah Way's current role is Director, Brand and Creative.
What schools did Sarah Way attend?
Sarah Way attended Central Connecticut State University.
Who are Sarah Way's colleagues?
Sarah Way's colleagues are Monica Santos, Missy Riley Chavez, Aidin Alameda-Severino, Eric Z. P., Iris Gonzalez Bartlett 🏂, Mark Hudson, Kevin Waddle.
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Sarah Way, MD, JD
Dallas, Tx -
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