Sarah Way Email & Phone Number

Milford, Ct, Us

• Manage company’s email marketing initiative, ensuring best practices are followed including utilizing a responsive email template, optimizing for best day and time to send, A/B testing and implementing audience segmentation, resulting in an increase in open rates from 15% to 19.9% and click-through rates from 20.5% to 21.8%• Designed new email templates, brochures and flyers• Use current and historic email metrics such as open rate and click-through rate to refine email marketing strategy in order to reach the right audience at the right time

Orange, Ct

• Managed marketing automation including strategy development, program setup, email design, A/B testing, program analysis and metric reporting• Initiated, designed and implemented Bounce Management and other data management systems in Marketo to ensure clean, accurate marketing database• Redesigned emails, landing pages and other digital marketing collateral to align with rebranding• Mentored, trained, and supervised entry-level Marketing Specialist

Orange, Ct

• Saved company approximately $25,000 by providing in-house responsive design and coding for website updates, email templates and landing page design• With IT team, implemented Marketo marketing automation system including initial setup, onboarding and training• Restructured email marketing initiative to align with email best practices including a new, responsive email design to reflect the mobile needs of customers

Orange, Ct

• Assisted Lead Designer in creating marketing collateral including flyers, advertisements, social media graphics, and infographics• Oversaw promotional product research, orders, and distribution

Trumbull, Ct

• Developed branding guidelines and templates including provisions for color, logo, and font usage as well as complementary styles for individual departments• Established and maintained a friendly rapport with media outlets, printing companies and other vendors, and marketing contacts• Redesigned website using responsive design best practices

North Haven, Ct

• Designed engaging digital and print marketing materials to promote agency fundraising events, retail stores and sales, and overall agency growth• Developed an updated brand for retail division• Collaborated with a marketing firm in the development of a new, updated agency website• Increased agency’s email outreach to include over 10,000 email addresses through store promotions, newsletter marketing, and social media outreach

• Created graphics for use on engraved materials• Assisted customers with design ideas for promotional items• Designed advertisements and flyers• Designed item catalog• Created graphics for promotional materials on website

• Designed newspaper advertisements for a variety of businesses• Designed covers for special sections in the newspaper• Designed magazine advertisements for a variety of businesses• Paginated and prepared newspaper for printing• Assisted traffic associate