Sean O'Leary Email & Phone Number

Focusing on policy analysis, development, and advocacy in the areas of energy, petrochemicals, and economic development for the Ohio Valley, Western Pennsylvania, and Appalachia at large.

Indianola, Wa

The author of seven award-winning full-length plays, including POUND, which will open in New York in October 2018 with Christopher Lloyd in the role of Ezra Pound. My plays have been recognized by the National Endowment for The Arts, The National Arts Club, and my native state of West Virginia where I was awarded a Fellowship for Drama by the West Virginia Commission on The Arts and was added to The Literary Map of West Virginia.

Seattle

MarketLab is a management and marketing communications consultancy that provides strategic, creative and analytic services to leading B2C and B2B marketing organizations such as J&J, Prudential, Bayer and Pfizer. Summaries of a few client relationships:• JOHNSON & JOHNSON JAN 2009 – PRESENTDriving creation and implementation of a digitally-based engagement model for the Global Professional Group that promotes J&J brands in personal care, beauty, and OTC to Physicians, Nurses and Pharmacists in 60 countries. Developing media, content, measurement strategies and training for marketing colleagues worldwide. Previously created and managed the “All That’s Healthy” consumer marketing program that promoted multiple brands to consumers through websites, social media, outbound communications, and a market research platform in which J&J colleagues interact with consumers and professionals. • BAYER DIABETES CARE, MARCH 2007 – DEC 2013Helped establish BDC’s global presence in 40 countries by redesigning BDC’s internal communication ecosystem that gave employees access to news, training and enrichment opportunities. Created the Marketing Center that disseminated all approved marketing materials. Devised a new product development process to explore composition and branding for a new generation of diabetes meters. • PFIZER CONSUMER HEALTHCARE SEPT 1997 – MAY 2009 Creator, content provider, and manager of the Pfizer Advisor communications program that integrated digital and offline media to promote 9 brands to 4 million consumers by providing health information, entertainment, offers, and opportunities to participate in new product development. Created the Pfizer Idea Exchange, a global platform that colleagues used to collaborate on ideas for products, marketing tactics and processes.

Seattle, Washington

The NW Energy Coalition is a policy analysis and development shop that advocates for clean, affordable, renewable energy in Washington, Oregon, Idaho, Montana, and British Columbia.

Developed a portfolio of strategic marketing services and products for brands in the consumer packaged goods and pharmaceutical industries. Created the ZeroBase Brand Dynamics modeling tool that assesses the underlying dynamics of brand performance, projects the outcomes of alternative promotional strategies, and builds optimized annual promotion plans. ZeroBase clients included 20+ brands at Nabisco and Warner-Lambert. Also created the Pinpoint Consumer Profiling and Communication process that is used to model consumer markets and prescribe DTC advertising and promotional strategies for the launch of prescription pharmaceuticals. Clients brands included Lipitor, Celebrex, and Rezulin.

In the 1980’s and 90’s Epsilon was a preeminent database management and marketing communications provider to the not-for-profit community of fundraisers and membership organizations as well as commercial clients in consumer products and financial services. Began at Epsilon as Direct of Production Services for NFP organizations that included the American Heart Association, the National Multiple Sclerosis Society, Save The Children, the March of Dimes, Covenant House, and the National Rifle Association. Promoted from that role to become Director of the Consumer Packaged Goods vertical market, a role in which I was responsible for business development and account management. My clients included Quaker Oats, Bausch & Lomb, Warner-Lambert, DowBrands, PepsiCo, Anheuser-Busch, and Chanel.

EPB was a mid-size regional ad agency with aspirations of being a “total communication company”. I was brought in to expand EPB’s direct response marketing capabilities to complement the agency’s existing print, broadcast, and promotional capabilities. Clients included AARP, Scudder Investments, Amtrak, and Roy Rogers Restaurants.