Stephanie Mclaughlin Email & Phone Number

Pittsburgh, Pennsylvania, United States

Work with local advertisers and global advertising agencies to establish mutually beneficial marketing strategies utilizing broadcast television, digital/social media and mobile campaigns. Responsible for growing revenues and increasing new customer acquisition and maximizing relationships with prospects, existing clients and internal team members.Maintain a 5 million dollar list and responsible for share growth year to year by utilizing tactics that incorporate sports, specials and multi-platforms.Lead in the tactical planning and execution of prospecting strategies, including proposal development, presentation delivery, station/community events and promotional campaigns.Collaborate with non-profits on developing marketing tactics for community outreach programs.

Digital and Mobile and Search Engine Marketing Managed east coast digital sales, generated new business across the MMF network, created and built custom programs for RFP submissions, was responsible for research reporting in Google Analytics, monitored and reported efficiency from the Adserver, maintained all accounts/trafficking/billing cycles in SalesForce, conducted virtual/on-site capability meetings with clients/strategy teams.Customized interactive programs utilizing existing assets of the digital platform including: mobile, social networking, widgets, event partnership, integrated content and traditional display advertising.

Maintained and grew a $9 million list of advertisers by making sure all elements of the campaign were managed and executed properly. Advertisers included E!, Comcast, Footlocker, Nike, Spike Television, P&G, and other leading advertisers. Worked as a cohesive partner with major NY advertising agencies integrating offline and online campaigns. Sold traditional media to drive interactive/mobile campaigns.

Self-managed and individually billed $1.5 million in new money from my new business initiative.Responsible for the landscaping and analysis of client/agency needs in LA and surrounding areas.Educated clients and agencies about Interep and redirected them to gain company share and create new revenue.

Worked with Specialized Agency Sales (SAS), a division that focused on educating/developing small ad agencies.Created multi-tiered marketing campaigns with clients directly by working closely with Interep Promotion/Marketing groups.Created and executed SAS first-ever radio breakfast seminar for local ad agencies. Organized the seminar to include all of the different departments within Interep to help educate agencies that did not buy radio.

Initiated a new sales position where I sold for all three independent rep firms under the Interep umbrella, which later became a company wide initiative, Interep Freedom Radio Reps.Developed new business by soliciting local ad agencies. Worked to develop their client list and taught them the effectiveness of radio. One particular agency currently still buys radio and now annually spends $2.5 million dollars with different stations all over the country.

Prepared daily logs for production team and assisted in editing programs.Maintained aesthetics of the main studio and gave tours to VIPs.Worked one-on-one with the Studio Manager and assisted the directing of a daily LIVE show.